priyanka.singh@exchange4media.com, +91-9810839486

INDIA BRAND CONCLAVE 2019

28th November 2019 at ITC Maratha | Mumbai

THE INDIA BRAND CONCLAVE 2019

This year, exchange4media’s The India Brand Conclave 2019, kicks off in November 2019 at Mumbai. This year the conference will focus on ‘BRAND IN CULTURE’

Brands have for a long time tried to become part of culture through their marketing, with most strategies hoping to create a clearer connection between people and the brands they use. At the same time, wider culture also affects marketers more directly.

Today, brands need to look more actively and purposefully at the culture buzzing around them—in entertainment, in fashion, in the news, on social media—and use that awareness to inform how they should best position and integrate themselves into the world.

This is a more powerful form of branding, because by engaging with culture more directly, brands in effect can become a part of that culture, thereby deepening their relevance and connection with customers. And that has never been more discerning or necessary.

INDIA BRAND CONCLAVE SPEAKERS 2019

Benedict Gordon

CEO-Asia

D Shivakumar

Group Executive President - Corporate Strategy & Business

Rama Bijapurkar

Author, Expert on market strategy and consumer economy

Vivek Gambhir

MD & CEO

Rajesh Sethi

MD

Prachi Mohapatra

CMO

Rahul Pansare

Head Marketing & PR

Sapna Arora

CMO

Shubhranshu Singh

Head of Global Brands

Vivek Srivatsa

Head Marketing - Passenger Cars

THE INDIA BRAND CONCLAVE 2019

SESSIONS WILL ELABORATE ON

Understanding the Logic of Consumer India

The Key Pillars of Brand Success

Building Brands Across Cultures Globally

Indian Cinema: Lessons for Brand Managers

Building Communities to Connect with Customers

A Purpose-Driven Brand Is A Successful Brand

The Future of Brands is Disruption