CONFERENCE
| iDAC by e4m Agenda | ||
| September, 2025 | Mumbai | ||
| 09:00 am - 10:15 am | Registrations with Networking Tea | |
| 10:15 am - 10:30 am | Introduction & Welcome Address | |
| 10:30 am - 10:45 am | Keynote | The Age of Intelligent Creativity: How AI is Redefining Branding, Content, and Consumer Connection in 2025 |
| 10:45 am - 11:00 am | Spotlight Session | Winning & Keeping: How Independent Agencies Can Thrive Amid Big Shark Pressure |
| 11:00 am - 11:40 am | The AI Panel- Panel 1 | “One in a Million or One to a Million? Cracking Hyperpersonalisation with AI in India’s Digital Jungle” This panel explores how Indian agencies are leveraging AI—from predictive analytics and conversational tools to real-time creative adaptation—to craft messages that speak to the individual, not the demographic. |
| 11:40 am - 11:55 am | Sponsor Session | |
| 12:00 pm - 12:40 pm | Cookies Crumbled: What Comes After ! - The Privacy Panel- Panel 2 | “Consent is the New Creative: Building Trust in a Privacy-First Digital India” - Navigating the DPDP era with ethical AI, first-party data, and human-centric marketing |
| 12:40 pm - 01:40 pm | Networking Lunch | |
| 01:40 pm - 02:10 pm | Beyond Translation: Marketing to the Heartlands Panel 3 | As India’s internet user base deepens into Tier 2 and Tier 3 cities, the rules of digital engagement are shifting. - This panel explores how agencies, brands, and platforms are evolving to meet this moment: Designing language-first campaigns that resonate beyond translation The rise of vernacular SEO and region-specific performance marketing Tapping into local influencer ecosystems with trust and relatability Building voice-first experiences in Indian languages Scaling personalization without losing authenticity Whether you're a national brand or an independent agency, regional storytelling is no longer a side strategy—it’s the main stage. |
| 02:10 pm - 02:40 pm | “Automate the Routine, Elevate the Creative: The New Agency Mindset” Panel 4 | As media buying, reporting, and optimization become increasingly automated, agencies are undergoing a major mindset shift—from being performance executors to becoming creative-strategy powerhouses. The real differentiation now lies in marrying machine efficiency with human imagination. |
| 02:40 pm - 03:00 pm | Community-Led Brand Building Panel 5 | “From Followers to Founders: Building Brands with Communities, Not Just Campaigns” Traditional influencer marketing is evolving. In 2025, smart brands are focusing on building communities, not just collecting impressions. This panel explores how independent agencies are crafting niche ecosystems where culture, content, and co-creation collide. Think WhatsApp micro-tribes, creator collectives, and zero-spend virality driven by loyal audiences. |
| 03:00 pm - 03:15 pm | Fireside Chat - “The Indie Advantage: Creativity, Community & Code in 2025” | This session delivers a bold perspective on why independent digital agencies are not just surviving, but thriving in 2025. By leveraging lean innovation, AI-powered creativity, and community-led storytelling, they’re turning limitations into superpowers. It's a rallying call for the next wave of indie thinkers to embrace creative intelligence, build meaningful tribes, and lead the future of marketing on their own terms. |
| 03:30 pm - 04:00 pm | "Culture, Code & Creativity: The Independent Agency Playbook"- Closing Keynote | In a world dominated by holding companies and AI-driven scale, independent digital agencies are proving that bold thinking, cultural agility, and lean innovation can outpace even the biggest players. |
| 04:05 pm - 4:45 pm | Fire side Chat - Staying Real in a Programmed World: The Influencer’s Edge in the Age of AI | As content gets increasingly curated by algorithms and automated by AI, what does it mean to truly connect with an audience? In this intimate conversation, a leading digital influencer unpacks the power of authenticity, emotional storytelling, and creative independence in a landscape flooded with automated sameness. |
| 05:00 pm - 05:15 pm | ||