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Dr Annurag BatraChairman and Editor in Chief, BW BusinessWorld Founder, e4m
This panel explores how Indian agencies are leveraging AI—from predictive analytics and conversational tools to real-time creative adaptation—to craft messages that speak to the individual, not the demographic.
As India’s internet user base deepens into Tier 2 and Tier 3 cities, the rules of digital engagement are shifting.
- This panel explores how agencies, brands, and platforms are evolving to meet this moment:
Traditional influencer marketing is evolving. In 2025, smart brands are focusing on building communities, not just collecting impressions. This panel explores how independent agencies are crafting niche ecosystems where culture, content, and co-creation collide. Think WhatsApp micro-tribes, creator collectives, and zero-spend virality driven by loyal audiences.