Categories Name : MOBILE and TABLETS
Sub-Category : Best Innovation in Mobile Marketing
Campaign Name : Vi Vibe Check: Music Meets AI Innovation
Our integrated Spotify Stage campaign delivered standout results, reinforcing Vi’s youth-focused positioning through the power of music and personalization. Key results: 31 million+ users reached 5 lakh+ visitors engaged with the Spotify Stage Brand consideration among 16–24-year-olds rose by 552 BPS, whereas ‘Is a brand I trust’ rose by 900 BPS, while ‘Is a brand for someone like me’ jumped by 700 BPS