IDMA 2024: Indian Digital Marketing Awards in Mumbai

exchange4media formulated the 15^th edition Indian Digital Marketing Awards in 2010 with the objective to recognize, celebrate and encourage the work being done in the digital media space... specifically, internet, mobile, gaming, social media and the blogosphere. Share your work with us by entering IDMA 2024.

Jury Bytes

IDMA

Categories

A Web B Mobile & Tablets C Social Media D Search & PPC Campaigns E Special Awards F For Small Medium Business G For Start Ups H Hall of Fame Awards
(Entries not invited*)

A.1 Best Banners -Single/ Campaign, Rich Media with or without videos

Most creative banners including HTML, GIF. At most three banners to be sent as part of an entry. The entry may be under any one of the following Product/ Services, Corporate, Social cause and or Films/ TV Shows/ News Shows/ Events.

This may include page-take overs, expandable ads, floating ads, pop-ups, sidekick ads and any other form of rich media-with or without video. Judges will look for creativity, innovation, impact, design, copywriting, use of the medium and memorability of the ad. The entry may be under any one of the following Product/ Services, Corporate, Social cause and or Films/ TV Shows/ News Shows/ Events.

A.2 Best Benchmark Content / Branded Content

An idea that not only branded but also conveyed a relevant message that benchmarked the content of the campaign in the form of images / text ads/ social media ads and more. The content should fit with the brand values, strategy and clearly address the marketing challenge. This may include videos, blogs, infographic, e-books, case studies, photo journals, and any other digital tool that promoted brands, products or services.

A.3 Best Website/ Microsite

Most innovative and creative website created to promote a particular product/ service, Organization/ Company, Films/ TV show/ News Show/ Events or an Organization/ Company which works for a social cause. Websites may provide information and or promote, market or sell and are a point of contact for products, services, corporate, companies or individuals involved in on or offline commerce. The layout, ease of navigation, images, visual design - aesthetic, functioning, graphics, etc. will be looked at for evaluation.

A.4 Best Use of Web Based Games

The Best use of Web based games/ Gaming as a tool for advertising to promote your own brand or other brand/s. The entry may be under any one of the following Product/ Services, Corporate, Social cause and or Films/ TV Shows/ News Shows/ Events.

A.5 Best Campaign- Online Advertising and Digital Direct Response

The judges will look for tangible proof on brand recall and mapping, using innovative/ creative methods of user engagement and brand promotion.

Best use of a one on one direct response campaign on any digital media.

A.6 Best Use of Web Film in a Campaign

With the spike in the viewership of OTT platforms, marketers are using web films to build engagement with their target audience. This novel marketing tactic is used for niche targeting and we are looking for the ones that have done exemplary work in this domain.

A.7 Best Short Form Video

For the most effective and creative use of short form video by a brand, agency or organization in a digital marketing campaign. Videos must be less than a minute in length to qualify.

B.1 Best Use of WAP /Html/ other sites for Mobiles and Best App Developed- Products / Services / Corporate / Social/ Films / TV Shows / Entertainment/ Lifestyle / Gaming etc.

WAP sites and HTML sites for normal mobile devices and Android/ IOS / other Sites/ Html for normal phones, smart phones, tabs, iPhone devices. The entry may be under any one of the following Product/ Services/ Corporate and or Films/ TV Shows/ News Shows/ Events.

Best 'app' developed for regular mobile, smart phone, iPhone and tablets. Apps that allow real-world activities to be done on the go/ or developed to encourage social practices and distribution of entertainment content / or the best gaming app developed. These may include apps which help consumers perform e-commerce and retail sales of any products or services, get doorstep delivery of groceries, F&B, gadgets, electronic items, fashion and accessories etc., find jobs, locate housing, buy and sell commodities etc. or otherwise facilitate typically offline activities from a mobile device. Further these may be offshoots of established broadcast or online news and entertainment operations, or developed specifically for the mobile device. The idea, usability, navigation, engagement created by the app will be evaluated by the Jury.

B.2 Best Innovation in Mobile Marketing

Mobile marketing campaign featuring new or ground breaking techniques and/or technologies to market a service or product or any campaign that has leveraged existing technology with a new, unconventional and creative execution. What impact does the campaign have on the market, if any? How did consumers receive the campaign? What was your strategic objective? (Increased market share, brand awareness, time engaged with the brand, sales, leads), Who was your intended target audience? What was your creative and media strategy? How creative or sophisticated was the campaign in its use of mobile media? The scale of the campaign should be mentioned.

B.3 Best Campaign- Use of Mobile and Mobile Monetization

A campaign that extensively used Mobile for marketing which led to a successful promotional campaign resulting in increased customer activity, revenue and engagement. In case, other advertising mediums were also engaged for the same campaign, Mobile should be the predominant medium of the campaign.

B 4. Best Use of Mobile – Customer Engagement

Mobile screens are fast becoming the default playground for consumer interaction. The ones that excel at it know how to engage customers in this era of distraction. Looking for the tech wizards in this space.

B.5. Best Multi Mobile Channel Campaign

For today’s enterprise, it is important to be connected, but even more so for today’s consumer to be always connected to business in many ways is critical. Brands that have mastered this art are welcome to apply for those campaigns that span two or more mobile channel like SMS, WhatsApp, In-App, programmatic, App push

B.6. Best Use of Mobile to Drive Sales

Brands are spending top dollars on mobile marketing like never before and using it as an effective channel to drive sales. If you have a success story of using mobile to drive sales, this one's for you.

B.7 Cross Mobile Integration

By choosing cross-platform enterprise mobile app development, companies receive the significant benefits of faster turnaround time, lower costs, a quick deployment, and ease of ongoing management. Share your work with us if you have a compelling campaign on these lines.

C.1 Best Use of Social Networks/ Social Media

Engaging consumers and creating a stronger community in terms of engagement with innovative use of social media platforms like Facebook, LinkedIn, Instagram etc., Integration of Social media platforms and complete optimization of the use of social media in core business process. The concept, elements used, viral generated will be evaluated by the Jury. The entry may be under any one of the following Product/ Services, Corporate, Social cause and or Films/ TV Shows/ News Shows/ Events.

Best video creative made viral on Social Media. The campaign may have appeared on social media platforms, the digital platforms of publishers, media brand websites or any other platform. Judges will look at the concept in which the video is used, the number of views the video has got & the encouragement of sharing and/or tagging of the video thereby succeeding in influencing the behaviour, perception or likeability towards the idea, product or service.

C.2 Community Engagement / Community Building and Most Effective Social Listening

Use of mobile social networks, person-to-person and/or community channels that drives and delivers against a core marketing objective. Judges look for information and understanding of the business and/or marketing challenge along with a solid mobile strategy and the activity tracked through the active participation of the community through Apps/ videos/ social media/ Whatsapp/ SMS etc. Please ensure your submission references research, creativity, demographic targets, technologies leveraged as well as other strategic considerations for the community.

The Jury will judge on the basis of, does the brand engage in social listening, how it use social listening for Customer relationship management (CRM) or Object-relational mapping (ORM) or research.

C.3 Leveraging Social Media to boost brand ROI and engagement

Campaigns that have resulted in creating high impact, brand recall and deep rooted customer engagement.

C.4 Best Use of Topical Posts in a Campaign

The content you serve to your audience should be fresh and not stale. The mistake some marketers often make is to repurpose content over and over again, leaving their audience totally disengaged. The use of topicality as an essential ingredient of your content strategy differentiates the successful ones from the not so successful, and cannot be over-emphasized.

C.5 Best Use of User Generated Content

To understand your audience well, it is important to find ways to listen to them. Thanks to social media platforms, there is enough and more data where we can get to know our target audience----through user generated content. Brands are using it effectively to change the tone and content of their messaging . We are looking for campaigns in this category that have used it to their advantage.

C.6 Best Use of Influencer Marketing

Brands promoted their products through endorsements or recommendations from influencers and content creators on the internet. Social Media and blogs are home to the majority of influencers, although other creators like podcast hosts can fit the bill, too.

D.1 BEST SEO FOR WEBSITE/UNIVERSAL SEARCH RANKING AND SEM STRATEGY

The Jury will look for the technology used and the analytics.

An innovative campaign that has achieved outstanding results in search engine marketing - SEM (will include the quality of Search engine optimization- SEO, pay-per-click - PPC, local listing and social media optimization - SMO). Jury will be looking for work that can demonstrate delivering best practice showing an innovative approach to search. All supporting material to be uploaded in pdf format, with maximum of 4 pages.

D.2 BEST PPC

For a campaign that has achieved outstanding results using PPC (pay-per-click) advertising. The Jury will look for the technology used and the analytics.

E.1 Best Integrated Media Campaign - Product/ Services

Best use of any three of the following: web, mobile, IVRS, other digital devices, social media, email marketing, SMS marketing to promote a product. This may or may not be in sync with non-digital media.

E.2 Best Integrated Media Campaign - Corporate

Best use of any three of the following: web, mobile, IVRS, other digital devices, social media, email marketing, SMS marketing to promote a corporate. This may or may not be in sync with non-digital media.

E.3 Best Integrated Media Campaign - Social Cause

Best use of any three of the following: web, mobile, IVRS, other digital devices, social media, email marketing, SMS marketing to promote a social cause through a digital campaign or product. This may or may not be in sync with non-digital media.

E.4 Best Integrated Media Campaign - Films/ TV Shows / News Shows / Events

E.5 Most Effective Use of Digital Analytics

The jury will judge on the basis of, does the brand extensively track digital analytics, how was this linked back to the campaign and use of the same through programmatic buying of media. Judges will look for how the use of programmatic technology has delivered in the space, and what measurable results and/or competitive advantage it has given for the client.

E.6 Best Media Campaign – Gender Parity

The category invites entries which have used the most effective way to communicate gender sensitivity/inclusiveness/equitable nature by a brand or company. Campaigns which have been submitted in previous category can also enter here and will be judged specifically for gender sensitivity.

E.7 Campaign with the Best ROI

This category recognises the best campaign for commerce that clearly connects promotion with purchase, footfall or traffic whether for the traditional retail physical store or non-traditional retail such as online or mobile. It may show how non-traditional commerce intersects with traditional retail to enhance the customer experience so long as there are substantial results. Tangible figures should be shared.

E.8 Best Digital Innovation

Display out of the box thinking in implementing the campaign. It could be a digital solution for a change in the society or specific industry and/or use of technology in such a way that it broadens the dimensions of the Business through application/ website/ campaign/ product.

E. 9 Most Effective Use of AI, data analytics, machine learning for a Campaign and Business Optimisation

Artificial Intelligence is the single biggest driver of change in technology today. This award recognises campaigns that have used AI to achieve a result that’s demonstrably better than if another method had been used. Entries must demonstrate a clear understanding of what type of AI was used and how it was implemented. Beyond the campaign, AI can be used for website optimisation, data management or even the management, crafting and deployment of online marketing. If you can demonstrate that your AI has produced demonstrably better results and performance for a brand, this category is for you.

E.10 Best use of AR or VR

This award recognises the most creative and effective use of AR or VR in a campaign or branded platform. This category will not only be judged on the quality of the experience but also its effectiveness in generating results and engagement.

E.11 Best Use of Experiential Tech for Digital & Physical Experiences

This rewards a branded experience that makes use of technology in an innovative way that wows consumers, helping create more fans for the brand.

E. 12 Breakthrough Technology as Part of a Campaign

This award recognises game-changing innovations created as part of a brand campaign or branding initiative. It can be an offline campaign integrated with online or a product wherein technology has amplified the reach/ branding/ ROI measurement. Entrants must be able to demonstrate that the work made a difference to the bottom line. The winning entry must also be able to demonstrate how the tech was used effectively to further brand goals or solve brand problems.

E.13 Location-based or Proximity Marketing Campaign of the Year

This award celebrates agencies and tech providers who have enabled brands to give their consumers an engaging, personalised and targeted brand experiences using proximity technology or location-based data. Open to agencies of all persuasions, and tech providers.

E.14. Most Effective App for Consumer

Looking for hassle free and highly engaging apps that have customers at heart and can operate across different platforms, channels, and operating systems with ease

E.15. Best Omni-Channel Campaign Management & Marketing Automation

Omni channel marketing provides customers with a completely seamless and integrated shopping experience, from the first touch point to the last. How have you used it to leverage your brand connect?

E.16. Best Data-Driven Marketing Strategy

Data-driven marketers use customer data to predict their needs, desires and future behaviours. Such insight helps develop personalized marketing strategies for the highest possible return on investment. If your campaign has relied on this data driven approach and created winning stories, it's time your work should be celebrated too.

E.17. Best use of Native Advertising

Native advertising works. Consumers look at native ads 53% more than display ads. Native ads create an 18% increase in purchase intent, and the visual engagement with native ads is the same, and even slightly higher, than the original editorial content. If you have used native advertising in a most impactful way, let others see your work too.

E.18 Best Digital OOH Campaign

SMB companies here refers to organisations whose annual turnover is less than Rs. 1000 Crore

F1. Best Benchmark Content / Branded Content

F2. Best Microsite

F3. Best Use of WAP /Html/ other sites for Mobiles and Best App Developed- Products / Services / Corporate / Social/ Films / TV Shows / Entertainment/ Lifestyle / Gaming etc.

F4. Best Use of Mobile to Drive Sales

F5. Best Use of Social Networks/ Social Media

F6. Leveraging Social Media to boost brand ROI and engagement.

Campaigns that have resulted in creating high impact, brand recall and deep rooted customer engagement

F7. Most Effective Use of Digital Analytics

F8. Best Digital Innovation

F9. Location-based or Proximity Marketing Campaign of the Year

F10. Most Effective App for Consumer

Looking for hassle free and highly engaging apps that have customers at heart and can operate across different platforms, channels, and operating systems with ease.

F11. Best PPC Campaign

PPC has evolved a lot from the days of extensive keyword lists and manual bid changes in a transparent auction. The increased technological influence, the use of scripts and feeds, and ability to target individuals over keywords has transformed PPC as an advertising channel. We are looking for the best of best, where businesses have made the most of the new innovations for maximum effect.

F12. Best Search Engine Optimization Campaign

Whether you’ve achieved huge results with a piece of content or dominated the landscape with some technical wizardry. Show us why your campaign deserves the title of Best SEO Campaign.

F13. Best Banners -Single/ Campaign, Rich Media with or without video

Most creative banners including HTML, GIF. The entry may be under any one of the following Product/ Services, Corporate, Social cause and or Films/ TV Shows/ News Shows/ Events.

Start-Ups refers to those companies who are Registered & Headquartered in India and are under the age of 5 years.

Certificate of incorporation to be mandate for the clients entering under this category.

G1. Best Marketing Startup

This award shall acknowledge the entrepreneurial venture, enterprise or property in the Marketing services space which has attained success, popularity and acclaim for its services rendered in a short span of 3-5 years. The Start-up must have been registered and started its operations only on or after 1/04/2017.

G2. Best Innovator

This award will recognize innovations that have the potential to launch a business.

G3. Best Social Enterprise

Recognize the best startup that offers a product or service as a solution to society - Environment, water, drainage, etc.

G4. BEST PPC

For a campaign that has achieved outstanding results using PPC (pay-per-click) advertising. The Jury will look for the technology used and the analytics.

G5. Best Data-Driven Marketing Strategy

G6. Leveraging Social Media to boost brand ROI and engagement

Campaigns that have resulted in creating high impact, brand recall and deep rooted customer engagement.

G7. Best Integrated Media Campaign - Product/ Services

G8. Campaign with the Best ROI

G9. Best Digital Innovation

H.1 Best Digital and Social Media Advertiser and Best Advertiser on Mobile

The advertiser who has made the maximum, most effective and creative use of the digital and social medium in the year 2023. The winner will be decided by the Jury Chair on the basis of the number of awards won in the above categories (except for Category E.18 - IDMA PERSON OF THE YEAR) at IDMA 2024

The advertiser who has made the maximum, most effective and creative use of the mobile medium in the year 2023. The winner will be decided by the Jury on the basis of the number of awards won specifically in Category B at IDMA 2024.

H.2 Best Digital, Social Media and Mobile Media Agency of the Year

The digital/ creative agency/ organization that won the maximum awards in the above categories (except for Category E.18 - IDMA PERSON OF THE YEAR) at IDMA 2024.

The mobile/ creative agency/ organisation that won the maximum awards specifically in Category B at IDMA 2024.

H.3 IDMA Person of the Year

(Open for entries and nominations by the Jury)

A person who has shown exceptional contribution towards the growth of an agency in particular and the industry in the year 2018. The contribution may include increasing revenues, introducing standards and practices, including new clients or mediums other than that are conventionally known in the digital media space and has had a positive impact on the industry, has changed the course of the game. What has been individual nominee's singular biggest contribution during the year which helped re-define the digital media viz. in any relevant area of medium innovation, measurement framework, brand impact etc. This can be awarded to an individual from an agency or an individual media owner or an advertiser.‎ Please substantiate the response with quantified and specific impact data, where-ever relevant.

Judging Criteria

Welcome to the Judging Dashboard of the Indian Digital Marketing Awards (IDMA) 2024.

The India Digital Marketing Awards winners are selected by members of the Jury from the best work entered through the call for entries from across India.

Screening of Entries:

The winners are selected through an extensive selection process. Jury members will independently inspect each entry and rate them based on their respective judging criteria. Those entries that do not fulfill the criteria shall be disqualified. India Digital Marketing Awards shall not be liable to give any explanation to anyone for disqualification of entries.

Criterion for Judging:

Strategy (25%): An entry should demonstrate approach to the overall purpose and target audience throughout each elements of the campaign.

Points to consider:

Delineate the strategic objective- sales, leads, market share, brand awareness, etc.
Identify the target audience
What was the creative and media strategy?
Context- is this the 1st year of campaign? If not, how did it dovetail to the previous year results? Any new technology used?

Creativity and Innovation (25%): Jury shall focus on few elements of the campaign like content, design, technological innovation, and the unique nature and/ or originality of the underlying idea. It includes writing, music, and relevant use of animation, video or anything that communicates a creative marketing message.

Points to consider:

Consumer engagement
Integration with overall campaign

Execution (25%): Jury shall focus on the alignment of the strategy with the result through the effective use of resources, technology and implementation of the campaign.

Points to consider:

How the campaign was implemented and what was the level of success?
How did the execution help achieve results?
How was digital integrated in overall marketing strategy?
How creative or sophisticated was the campaign?
What did the digital medium bring to the campaign that other channels missed?
How was digital matched to specific markets, demographics relevant to overall campaign execution?
What percent of budget went to digital?
What impact did the campaign have on the market?

Results (25%): Jury shall evaluate campaign on the basis of the results of the campaign based on whether the campaign achieved desired results? Was it able to reach to target audience? Or any other statistic which will help in proving the results of the campaign.

Points to consider:

Did the campaign achieve its goals?
How did the consumer receive the campaign?
How innovative was the campaign?

Overall Experience: The overall experience shall include creativity, content, structure, visual design, functionality, simplicity and interactivity.

*Support with Qualitative and Quantitative data.

Each entry will be put through an evaluation in the pre-jury round against a pre-set criterion for the respective category. The average score arrived by the individual scores for each entry submitted by sub jury members will be considered to shortlist the top 5 entries to be considered by the full Jury. All nominated entries from all categories will be put to discussion by the full Jury and the winner will be chosen through consensus and if required, through voting. If the Jury cannot agree on the winner, the Jury Chair will decide the winners. Entries are to be scored on a scale of 0 to 5 with 0 being the lowest score and 5 being the highest. Point assignment should be based on the following:

0 Doesn't meet requirement of scoring guidelines by any means
1 below average in meeting scoring guidelines
2 average in meeting scoring guidelines
3 slightly above average in meeting scoring guidelines
4 above average in meeting scoring guidelines
5 hit a home run in meeting scoring guideline.

If you require a clarification, please feel free to contact:

Shradha Srivastava: +91 87501 24702 | shradha.srivastava@exchange4media.com

Ishita Aggarwal: +91 99714 17339 | ishita.aggarwal@exchange4media.com

Tanju Kumari: +91 70456 46678 | tanju.kumari@exchange4media.com

Rules & Regulation

The Indian Digital Marketing Awards 2024 (hereafter referred to as IDMA2024) recognize excellence by organizations and individuals for their work in India's growing digital media sector.

The submission of the entry form assumes that you have carefully read the IDMA 2024 terms and conditions and agree to abide by them.

Eligibility

The Indian Digital Marketing Awards (IDMA) 2024 - Campaigns submitted should be active in the marketplace between 0000 hours February 1^st, 2023 and 23.59 hours January 31^st, 2024.
The e4m IDMA 2024 assumes all entries are original and the entrant either owns the work or has permission from a client or other appropriate party to enter the work, with all rights granted therein. However a letter of declaration from the client/ marketing head stating the entries submitted is original and authorized work. Incase if entry is submitted for self then the marketing head to certify the same. If any entry is found to be plagiarized, the entry will be disqualified.
In the event that a campaign runs over an extended period of time (with multiple implementation dates), it is the responsibility of the entrant to provide adequate proof of the campaign’s evolution from year to year.
Only one party may enter an entry, i.e. either the agency or client may enter a piece that both parties have worked on, but not both.
The entry form for IDMA 2024 is available online and must only be submitted online with all the relevant details that are being asked for. The organizers will not be responsible for any incorrect or incomplete information
The IDMA staff may contact the agency/client related to any entry at the request of the jury at any time during the voting process should any questions about the implementation or presentation of the work arise.
To protect the integrity of the judging, do not include the agency name except where asked on the entry form. Any mention of the submitting agency in the body of the entry form is grounds for disqualification. The only exception would be for agency self- promotion campaigns.
Entries will not be considered completed until full payment has been made.

Deadlines & Fees

SUBMISSION DEADLINES
Enter before:	Entry fees
Early Bird Deadline \| January 15, 2024	INR 20,000*/Entry
On Time Deadline \| February 15, 2024	INR 23,000*/Entry
Extended Deadline \| April 25, 2024	INR 25,000*/Entry
* Taxes as applicable

Entry Fees for the SMB Companies- 16,000/ entry + GST

Entry fees for the Start-Ups Companies- 13,000/ entry + GST

Payment Related Instructions

The payment can be made through cheque, demand draft or RTGS payment mode.
The payment for IDMA 2024 should be done in the name of “Adsert Web Solutions Private Limited” Bank Details:

Beneficiary Name : ADSERT WEB SOLUTIONS PVT LTD
BANK NAME : HDFC Bank
A/c No. : 50200044400435
A/c type : Current
IFSC : HDFC0000003
Branch : K.G. Marg, New Delhi-110001

Cheque should be sent in favour of ‘Adsert Web Solutions Private Limited’ and must reach our Delhi/NCR office at D- 40 4th floor, Sector 2, Telephone: 0120-4007700 by the last date of acceptance of entries. Please address envelope containing cheque(s) to Ms. Shradha Srivastava and clearly super scribe envelope with 'IDMA 2023 ENTRY FEE'.
Non-Delhi / non-payable at par cheques will NOT be accepted. The entry fees cannot be submitted in cash.
Entry will be accepted only on realization of payment via credit/debit card or cheque(s).
No refunds will be made, once payment is submitted.
The forms can be submitted online 24x7.
We repeat: Entry fees (and entries) will not be accepted for Hall of Fame awards.
Upon payment completion one must send the scanned copy of cheque/dd/receipt along with total number of entries uploaded to shradha.srivastava@exchange4media.com.

Guidelines to complete the entry form

NO CHANGES IN THE FORM WILL BE MADE BY THE E4M TEAM ONCE IT IS SUBMITTED OR IS PRESENTED TO THE JURY (The same information will appear on the trophy, shortlist page, winners page or any other site where the winners details will be reflected)
The form must be filled in English only.
A creative URL is MANDATORY. A video/ powerpoint showcasing how you brought your idea to life. This video/ powerpoint should summarize the Strategy, Creativity and Innovation, Execution and Results of your entry. This clip will be viewed by the judges during the judging sessions. If your entry is a winner, the clip will also be used at the IDMA Gala, at the traveling IDMA Gallery, on IDMA website, and for media purpose. Please indicate when you enter your submission if there are reasons, such as music licensing, that restrict your video showcase from being shown at or after the Gala.
The PowerPoint and/or Video will need to be uploaded through Google Drive or Youtube and the URL needs to be provided on the Creative Material URL Field. The File Size should not exceed 2 MB (For PowerPoint and maximum of 10 slides) or 2 minutes (For Videos) maximum. Also make sure to change the settings to “public/ Anyone with the link” if submitting through google drive.
Video needs to be shared in AVI or MPEG4 format, whichever is applicable or both. In case of any image, it needs to be shared in a PPT Format only.
The justification must be entered in the space provided on the form. It can be written in point form. Refer to the Criteria section which includes eligibility requirements and judging criteria for each category. Think about how your campaign excels in the following areas: Strategy, Creativity and Innovation, Execution and Results. Please be as specific and as concise as possible.
Please carefully check and re-check the name of the campaign, client and agency you have entered. If you are shortlisted or a winner, the same will be published on our website exactly as you have typed them here
Entries to be submitted under Product, Services, Corporate or Films/ TV Shows/ News Shows/ Films in respective sub categories.
Entrants are expected to ascertain that the entries put up on the web can be viewed on multiple browsers and platforms (including the Mac). The organizers will not contact entrants in case an entry cannot be viewed. The works should be resident on the microsites till May 19th, 2024.
Please avoid requirement of username and password for viewing of provided material, in case such is required, kindly mention the same very clearly in the covering note.
There is no limit to the number of entries a digital/creative agency, organization, or individual can send us but an all-inclusive, non-refundable entry fee should be sent after submitting the entry or can be paid online through debit or credit card
For mobile campaigns and apps that need to be viewed on devices like iPads and iPhones, the entry must be accessible on the device. In case the device for which an app has been made is not available easily with the organizers and or jury, the organizers may write to the entrant and request for making available the device on the date of judging in Delhi/ NCR office.
For social media campaigns that are no longer active, screenshots and text of messages must be highlighted on a microsite.
- ‘IDMA person of the Year’ category is open for entries and nominations by the jury. - We are not accepting entries for the ‘Hall of Fame’ categories of the India Digital Marketing Awards 2024. No entry and no entry fee should to be sent for the same. The winners for the Hall of Fame categories will be decided based on the scores accrued through winning under the other 5 major categories A. Web/ B. Mobile & Tablets/ C. Social Media/ D. Search & PPC Campaigns/ E. Special Awards.
If you do not view a 'Success' screen after submission of an entry, there has been an error at the backend. Please resubmit the entry. On the submission of an entry, other than the success screen, you will also be sent an email acknowledging your entry with the details you have entered. Note in case we receive two entries for the same work, only the one received last will be considered for judging.
Delegate registration is independent of submission of entries.

Judging

Judging is done in two stages:
Pre- Screening: The Screening Council will preview and score all entries. The Top 5 Finalists under each category (except for IDMA Person of the Year) will move onto the next round of judging.
Final Jury meet: After pre-screening, from the selected shortlist under each category, judges will select a winners for every category.
Please make your submission concise but provide enough relevant background information to enable the judges to make an informed choice.
The Jury decision will be final. In the event of a conflict of interest, the concerned jury member will abstain from judging the category.
Every care will be taken of the material submitted but the organizer will accept no responsibility for loss or damage.
All shortlisted entries may not become final winners
The exchange4media Group is a mere custodian of The Indian Digital Marketinga Awards 2024. At no stage of the jury meetings will anyone from the exchange4media Group team be part of the decision-making process.
All entries submitted will become a property of the exchange4media group. Submission of entry also authorizes the exchange4media group to use images and/or audio/video clips of up to 2 minutes from a single entry for use on broadcast television (free-to-air, pay, cable, satellite, DTH, FTA, mobile, out-of-home, internet or any other digital medium for the purpose of promoting or reporting the awards) with due credits.

Disclaimer Click Here

Disclaimer

Adsert Web Solutions Private Limited (“Adsert”) organizes/supports various awards contests for excellence inter alia, in the fields of advertising, marketing and media. As part of the nomination and award process, Adsert encourages users to digitally submit their entries on https://e4mevents.com/idma-2019/ by submitting your work/entries/ideas or any other data (“Submissions”) or authorizing a third party to do so on your behalf, you agree to be bound by the terms and conditions of use of https://e4mevents.com/idma-2019/, in this regard, including any additional terms applicable to the awards contest(s) in respect of which the submission has been made;

Confirm that you meet all eligibility requirements for the awards contest(s) in respect of which the Submissions has been made warrant and represent that you are the sole author and/or creator of the Submission and/or hold the exclusive intellectual property rights therein at the time of submission thereof, that your Submission does not violate any applicable laws, and that you have no reason to believe that your Submission infringes or violates any intellectual property rights of a third person. In the event the Submission contains any material or elements that are not owned by you and/or which are subject to the rights of third parties, including but not limited to intellectual property rights, if any, you will be under an obligation to procure any and all declarations, undertakings and/or consents necessary from the actual owner/author/developer/creator, to permit the submission of the Submission without additional compensation. Failure to provide such declarations, undertakings and/or consents or discovery by Adsert in future that submission of any Submission was unauthorized in terms of this Clause, would result in disqualification/rejection of such Submission from the award process;

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Jury Chair

Mr. Suresh Narayanan

Chairman & Managing Director

Mr. Suresh Narayanan
Chairman & Managing Director , Nestlé India Limited

Mr. Narayanan is the Chairman and Managing Director of Nestlé India with additional responsibilities for Nepal, Bangladesh, Sri Lanka, and Maldives. He also serves as the Chairman of the CII National Committee on Food Processing Industries. Moreover, he is an Independent Director of Asian Paints Limited, and is a member of the Board of Governors of the Advertising Standards Council of India. He has held leadership positions in several international markets, including Thailand, Cambodia, Myanmar, Laos, Vietnam, Singapore, Egypt (North Africa Region), and the Philippines.

Mr. Narayanan is a quintessential ‘Peoples Leader’ who has had an unmatched record in steering the Nestlé ship towards calmer and progressive waters, repeatedly. The leader with a personal code and set of uncompromising values that have brough strength and purpose to his own life, and that of the organizations that he has led, with patent dignity, decency and commitments, that have defined his career. He has institutionalised the spirit of ‘People, Purpose and Partnership’ by celebrating diversity, inclusivity, and largeness-of-spirit within the organization by personifying the ideals of Nestlé, and upholding fidelity to its deep well of societal, environmental, moral, and corporate principles.

Mr. Narayanan's astounding achievements and exemplary leadership skills have brought him several prestigious awards. He was conferred as the 'People Centric CEO' by The Economic Times. The Forbes magazine recognized him as 'best CEO - FMCG' for three consecutive years, Business World magazine awarded him as the most valuable CEO. He was acknowledged as one of the top 101 Male Gender Equality Champions Globally.

Under his guidance, Nestlé India has received numerous accolades, including being hailed as the ‘MNC of the Year’ by AIMA, Outstanding Company of the year by CNBC TV18, and Best Governed Company by Asian Centre for Corporate Governance & Sustainability. These achievements are a testament to his unwavering commitment to excellence, and his exceptional contributions to the industry. Mr. Narayanan's philosophy of leadership, peppered with the wisdom of Kabir, instills a sense of purpose, inspires action. He has delivered talks at prestigious forums such NASSCOM, NUS School of Business- Singapore, American University–Cairo, Columbia University, Army War College Mhow, Naval War College- Goa, IIMs and ISB.

Mr. Narayanan has a master's degree from Delhi School of Economics and completed an executive program from IMD and London Business. He was conferred with honoris causa, Doctor of Philosophy in Management by Bennett University, India.

Grand Jury

A Balasubramanian

Managing Director and CEO

A Balasubramanian
Managing Director and CEO, Aditya Birla Sun Life AMC Limited

Mr. A. Balasubramanian is the Managing Director & CEO of Aditya Birla Sun Life AMC Limited. A stalwart of the mutual fund industry, he brings with him over three decades of rich experience.

He has been associated with the organisation since 1994. Prior to assuming the role of CEO in 2009, Mr. Balasubramanian served as the Chief Investment Officer from 2006 to 2009. As Managing Director & CEO, Mr. Balasubramanian oversees over Rs. 3.20 lakh crore in Assets Under Management at Aditya Birla Sun Life AMC. Before joining ABSLAMC in the year 1994, he worked with GIC Mutual Fund, Can Bank Financial Services and Pandit & Co. between 1989 and 1994.

Mr. Balasubramanian was awarded CEO of the Year title by Asia Asset Management in 2018 and 2020. He has been awarded the Chairman’s Individual Award by the Aditya Birla Group for being an Outstanding Leader in 2015 and for being a Leader of Leaders in 2018.

Mr. Balasubramanian is closely associated with key industry bodies. He has been on the board of AMFI (Association of Mutual Funds in India) since 2009 and was the Vice Chairman of AMFI in 2015-2016. He has served as the Chairman of AMFI for two terms, from 2016-2018, and was reappointed for the period of 2021 – 2023. Mr. Balasubramanian is the Chairman of the AMFI Equity CIOs’ Committee. He is also an esteemed member of the Fund Management Advisory Committee of the International Financial Services Centres Authority (IFSCA). The committee will be advising IFSCA in laying down a long-term plan for the orderly growth and development of the fund management industry in IFSC. He is a Governor on the Board of Governors of the National Institute of Securities Markets (NISM), a SEBI affiliated institute, and was also a memberof the Advisory Committee of the SEBI Investor Protection and Education Fund (IPEF) for the period of 2019 – 2024.

He has completed advanced management programs from the Indian Institute of Management, Bangalore and Harvard Business School. He also holds a bachelor’s degree in science (mathematics) and a master’s degree in business administration from the GlobalNxt University.

Mr. Balasubramanian is involved with philanthropic work through various charitable organisations. He is actively engaged in initiatives towards mother and child healthcare and supporting Indian arts and culture. He is one of the active members at the Sathya Sai Sanjeevani Centre for Child Heart Care. He is also associated with the Sathya Sai University, Gulbarga that imparts knowledge on Human Excellence to students during their higher education. He promotes Indian Arts and Village Traditional Culture by being a Trustee at the Melattur Bhagavata Mela Foundation.

Bharat Sethi

CEO & Founder

Bharat Sethi
CEO & Founder, Rage coffee

Bharat Sethi is the CEO and Founder of Rage Coffee, a coffee company that manufactures, markets, and distributes innovative caffeine products in emerging categories. The company is in its growth phase having scaled its market penetration and customer base quickly since launching in 2019. Investors include VC firms such Sixth Sense Ventures, Refex Capital, 9 Unicorns, DS Vision Capital amongst other strategic and financial investors.

The company, which is backed by the ace Indian cricketer Virat Kohli who also is the brand ambassador of the brand, started with creating a craft coffee that is instantly consumable, affordable, comes in a variety of flavors and is ready to mix. Rage Coffee products are retailed through their own website, all leading online platforms, and 5000+ touch points offline PAN India through a network of 200 distributors. The brand has also set up a fully automated facility of 30,000 sq ft for production and warehousing in IMT Manesar. Rage Coffee products are US FDA, FSSAI, ISO registered and manufactured at a GMP compliant facility.

He has been a serial entrepreneur having built 2 successful businesses in the past: PosterGully in 2012, which was an online consumer brand for millennials to shop for clothing, and wall decor. The company was largely bootstrapped and as a young entrepreneur, Bharat was able to create a powerful brand online with direct to consumer marketing and sales. He later exited that business to start an online B2B e-commerce marketplace - iDecorama in 2016.

Kalpen Parekh

Managing Director and CEO

Kalpen Parekh
Managing Director and CEO, DSP Asset Managers Pvt. Ltd

He has over two decades of experience in finance and asset management. Prior to joining DSP, Mr. Parekh was responsible for growing businesses at IDFC Mutual Fund, Birla Sun Life Asset Management Company Ltd., and ICICI Prudential Asset Management Company Ltd.

He is passionate about behavioural finance and believes that investor behaviour is one of the most crucial aspects to a good investment experience. Mr. Parekh has undertaken various initiatives in the organisations that he has worked with to highlight the importance and learnings of behavioural finance across the value chain.

Mr. Parekh holds a master’s degree in management studies in finance from the Narsee Monjee Institute of Management Studies and a bachelor’s degree in chemical engineering from Bharati Vidyapeeth, Pune.

Kavindra Mishra

Customer Care Associate & Executive Director & CEO

Kavindra Mishra
Customer Care Associate & Executive Director & CEO, Shoppers Stop

Mr. Kavindra Mishra is a seasoned professional with over 25 years of experience in retail, brand management, and business development. Currently serving as Customer Care Associate - Executive Director & CEO at Shoppers Stop, he joined the company in early 2023 as Customer Care Associate & Chief Commercial Officer - External Brands & CEO Home, where he led and revamped the Home Category in the SSL Ecosystem.

Mr. Kavindra Mishra is a seasoned professional with over 25 years of experience in retail, With a diverse background spanning men's and women's international and national brands, Kavindra is one of the very few individuals who has experience in running e-commerce businesses. Additionally, he is an avid runner, having completed more than 50 Half Marathons, which reflects his determination and discipline in both personal and professional endeavours.

Mr. Kavindra Mishra is a seasoned professional with over 25 years of experience in retail, Prior to his role at Shoppers Stop, Kavindra demonstrated his expertise as the Managing Director & CEO at House of Anita Dongre Limited, where he successfully led the company to achieve significant growth milestones. He also served as the CEO of Pepe Jeans London, where he spearheaded a remarkable turnaround, making it one of the most aspirational denim brands in the country.

Mr. Kavindra Mishra is a seasoned professional with over 25 years of experience in retail, His extensive experience also includes leadership roles at prestigious brands such as United Colors of Benetton, Tommy Hilfiger, and Nokia India, where he showcased his prowess in retail operations, business development, and brand management. Kavindra's entrepreneurial spirit led him to co-found Zovi.Com, India's first online apparel and lifestyle brand, where he played a pivotal role in its establishment and growth.

Mr. Kavindra Mishra is a seasoned professional with over 25 years of experience in retail, Kavindra Mishra's educational background includes a PGDM in Marketing & Finance from the prestigious Indian Institute of Management Bangalore. He also holds a Bachelor's degree in Management (BBA) from Devi Ahilya Vishwavidyalaya.

Nishant Pitti

CEO & Co- founder

Nishant Pitti
CEO & Co- founder, EaseMyTrip

Nishant Pitti is the CEO & Co-Founder of EaseMyTrip. Nishant broadly looks after the company’s long-term business strategy and growth, and is also responsible for the overall management, business development and the other financial aspects of the company.

Under his leadership, Nishant with the help of his wide industry network and strategic business acumen is able to build the company to being a profitable bootstrapped unicorn of market capitalisation of USD 1.3 billion and the second- largest OTA player in the industry. EaseMyTrip recently launched its IPO on 19th March 2021 and became the first online travel company to be listed on stock exchanges.

Nishant has received multiple prestigious recognitions like Fortune India 40 under 40, 2023 including the ‘Doctor of Excellence’ for excellence in the field of travel management by the Confederation of International Accreditation Commission – (CIAC), 2019 and ‘TnH Face of the Future’ at the Travel and Hospitality (TnH) Awards, 2016. He was also awarded ‘Entrepreneur of the Year in Service Business – Travel’ at the Entrepreneur Awards, 2019. Additionally, he was the honorary secretary for the Travel Agents Federation of India (TAFI) from 2012 to 2014.

About EaseMyTrip.com

Last year, EaseMyTrip.com, became one the very few consumer-tech startups in the world, that bootstrapped itself all the way till IPO. EaseMyTrip also recently became a UNICORN with market- capitalization of USD 1.3 billion. EaseMyTrip is one of the largest & fastest growing travel portals in India. In the present scenario, when 99% of the internet startups raise multiple rounds of funds to grow, EMT grew to become 2nd largest, without any external capital infusion and has remained profitable every year since last 13 years (while all other competitors have been in losses) In fact EMT was profitable even during the pandemic times, highlighting the resilience of EMT's highly efficient cost structure & business model.

Rajneet Singh Kohli

Chief Executive Officer & Executive Director

Rajneet Singh Kohli
Chief Executive Officer & Executive Director, Britannia Industries

Rajneet is CEO & Executive Director of Britannia Industries, one of India’s largest FMCG company with turnover of >USD $2 Billion & market cap of $13+ Bn. As part of the company’s vision to become a responsible ‘Global Total Foods Company’, Rajneet is leading the expansion into new food and beverage categories by driving product innovation and building trusted brands. Rajneet is also building agility in the organisation to respond faster to rapidly evolving market needs, while building capabilities in Data, Digital and People. He chairs the company’s Digital Council & leading Britannia’s Transformation journey. Under Rajneet’s leadership, the company is also accelerating its sustainability initiatives across every facet of the business.

Rajneet has served in senior leadership roles with 26 years of experience in consumer goods and retail sectors. Prior to Britannia, Rajneet worked with Jubilant FoodWorks as President & Chief Business Officer Domino’s (4+ yrs), Coca-Cola (14 yrs) as Senior Vice President, Asian Paints (5.5 yrs) as Regional Manager & Color Steels in UK. He has a track record of scaling up businesses and building highly engaged teams, while delivering high performance and profitable growth.

Rajneet is thought leader & holds several leadership positions as:
1. Chairman of CII Retail & Omnichannel 2023
2. Member of CII & FICCI FMCG & Food Processing National Committees
3. Board member of Britannia Bel Foods Private Limited

Rajneet is an MBA from University of Wales, UK and has completed senior leadership programs from Columbia Business School, NY and Indian School of Business (ISB).

Shashank Srivastava

Member Executive Committee

Maruti

Shashank Srivastava
Member Executive Committee, Maruti

Mr. Shashank Srivastava, Member Executive Committee at Maruti Suzuki, is a business leader par excellence and is widely recognized as one of the most influential marketeers in India, having led and steered the Marketing & Sales function at Maruti Suzuki through its most challenging phases of covid pandemic and supply chain disruption.

In a career spanning more than 3 decades at Maruti Suzuki, Mr. Srivastava has worked in both domestic and international marketing, and has witnessed the evolution of Indian automotive industry from its nascent days to today’s hyper competitive phase.

An alumnus of the prestigious IIM Ahmedabad, in his current role, he is transforming Marketing & Sales function at Maruti Suzuki, and preparing it for the disruptive mobility ecosystem ahead. His digital transformation initiatives include making MSIL the 1 st automotive OEM globally to take vehicle bookings on Metaverse.

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For his contributions to automotive industry at large, Mr. Srivastava has been widely recognized with a slew of awards:
 Automotive Leader of the Year
 Business Leader and CMO of the year
 CMO Award for ‘Disruptive Marketing Excellence’
 Business World India’s most influential Marketing Leaders 2023
 Impact Digital Top 100
 Financial Express Visionary Leadership
 ET Auto Retail Personality award
 Storyboard 18 ‘Visionary Award‘ 2023 – Excellence in Marketing
 ‘Zee Real Heros Award’ for business excellence in Automobile sector

He is a member of various industry bodies such as
 Vice Chairman, Media Research Users Council India (MRUCI)
 CII National Committee on Marketing
 Advertising Standard Council of India (ASCI)
 Indian Society of Advertisers (ISA)
 Audit Bureau of Circulation (ABC)
 Broadcast Audience Research Council (BARC)
 Indian Readership Survey (IRS)
An avid social media user and influencer, Mr. Srivastava can be followed on the handle @shashankdrives on Twitter and Instagram.

His interests include Travelling, Reading and Chess. He is married and has two daughters.

Sudhir Pai

Chief Executive Officer

Sudhir Pai
Chief Executive Officer, Magicbricks

As CEO, Sudhir has overall business responsibility for Magicbricks.com. Under his leadership, Magicbricks.com has seized the No 1 position in the hotly-contested Indian Online Property market. He has been instrumental in driving a 30X revenue growth in the last 5 years. He has overseen the growth of Magicbricks from a small 70-member team into a 1400+ people company. He's recruited and nurtured a strong leadership and management team. Magicbricks has scaled up significantly under his watch; and now attracts over 30 Million traffic per month, with over 1.5 Million Active Listings, offices across 35+ cities across India.

This success has come through a carefully thought-out strategy, backed by dogged execution. While Sudhir is a hands-on manager, his over-riding focus has been on (a) directional clarity and alignment within the team (b) on developing a strong, shared internal culture and (c) recruiting and nurturing a strong team. Sudhir and his team at Magicbricks continue to work on their common vision of making Magicbricks the most dominant real estate portal, this side of the world.

Sudhir has 18 years of experience spanning blue-chip, as well as, startup Internet companies. Sudhir has worked across FMCG (Marico, HUL), Banking (Citibank) and Internet (TBSL, Magicbricks) industries.