exchange4media formulated the 15th edition Indian Digital Marketing Awards in 2010 with the objective to recognize, celebrate and encourage the work being done in the digital media space... specifically, internet, mobile, gaming, social media and the blogosphere. Share your work with us by entering IDMA 2024.
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quote Suresh Narayanan, Chairman & MD, Nestle India

It's an honor to be the Jury Chair for IDMA, and I extend my heartfelt gratitude to e4m for this opportunity. In today's rapidly evolving business environment, digital marketing has become essential for brands seeking to connect with consumers in a meaningful and impactful way. Digital platforms empower companies to not only reach a wider audience but also engage with them in a personalized and interactive manner. Effective digital marketing strategies enable us to build stronger relationships with our customers, understand their needs more deeply, and deliver value-driven experiences. As we navigate this dynamic landscape, it is crucial for businesses to embrace digital innovation and leverage it to stay ahead of the curve. I look forward to witnessing the remarkable work being done in this space.

IDMA

Categories

Judging Criteria

Welcome to the Judging Dashboard of the Indian Digital Marketing Awards (IDMA) 2024.

The India Digital Marketing Awards winners are selected by members of the Jury from the best work entered through the call for entries from across India.

Screening of Entries:

The winners are selected through an extensive selection process. Jury members will independently inspect each entry and rate them based on their respective judging criteria. Those entries that do not fulfill the criteria shall be disqualified. India Digital Marketing Awards shall not be liable to give any explanation to anyone for disqualification of entries.

Criterion for Judging:

Strategy (25%): An entry should demonstrate approach to the overall purpose and target audience throughout each elements of the campaign.

Points to consider:

  • Delineate the strategic objective- sales, leads, market share, brand awareness, etc.
  • Identify the target audience
  • What was the creative and media strategy?
  • Context- is this the 1st year of campaign? If not, how did it dovetail to the previous year results? Any new technology used?

Creativity and Innovation (25%): Jury shall focus on few elements of the campaign like content, design, technological innovation, and the unique nature and/ or originality of the underlying idea. It includes writing, music, and relevant use of animation, video or anything that communicates a creative marketing message.

Points to consider:

  • Consumer engagement
  • Integration with overall campaign

Execution (25%): Jury shall focus on the alignment of the strategy with the result through the effective use of resources, technology and implementation of the campaign.

Points to consider:

  • How the campaign was implemented and what was the level of success?
  • How did the execution help achieve results?
  • How was digital integrated in overall marketing strategy?
  • How creative or sophisticated was the campaign?
  • What did the digital medium bring to the campaign that other channels missed?
  • How was digital matched to specific markets, demographics relevant to overall campaign execution?
  • What percent of budget went to digital?
  • What impact did the campaign have on the market?

Results (25%): Jury shall evaluate campaign on the basis of the results of the campaign based on whether the campaign achieved desired results? Was it able to reach to target audience? Or any other statistic which will help in proving the results of the campaign.

Points to consider:

  • Did the campaign achieve its goals?
  • How did the consumer receive the campaign?
  • How innovative was the campaign?

Overall Experience: The overall experience shall include creativity, content, structure, visual design, functionality, simplicity and interactivity.

*Support with Qualitative and Quantitative data.

Each entry will be put through an evaluation in the pre-jury round against a pre-set criterion for the respective category. The average score arrived by the individual scores for each entry submitted by sub jury members will be considered to shortlist the top 5 entries to be considered by the full Jury. All nominated entries from all categories will be put to discussion by the full Jury and the winner will be chosen through consensus and if required, through voting. If the Jury cannot agree on the winner, the Jury Chair will decide the winners. Entries are to be scored on a scale of 0 to 5 with 0 being the lowest score and 5 being the highest. Point assignment should be based on the following:

  • 0 Doesn't meet requirement of scoring guidelines by any means
  • 1 below average in meeting scoring guidelines
  • 2 average in meeting scoring guidelines
  • 3 slightly above average in meeting scoring guidelines
  • 4 above average in meeting scoring guidelines
  • 5 hit a home run in meeting scoring guideline.

If you require a clarification, please feel free to contact:

Shradha Srivastava: +91 87501 24702 |

Ishita Aggarwal: +91 99714 17339 |

Tanju Kumari: +91 70456 46678 |

Rules & Regulation

The Indian Digital Marketing Awards 2024 (hereafter referred to as IDMA2024) recognize excellence by organizations and individuals for their work in India's growing digital media sector.

The submission of the entry form assumes that you have carefully read the IDMA 2024 terms and conditions and agree to abide by them.

Eligibility

  • The Indian Digital Marketing Awards (IDMA) 2024 - Campaigns submitted should be active in the marketplace between 0000 hours February 1st, 2023 and 23.59 hours January 31st, 2024.
  • The e4m IDMA 2024 assumes all entries are original and the entrant either owns the work or has permission from a client or other appropriate party to enter the work, with all rights granted therein. However a letter of declaration from the client/ marketing head stating the entries submitted is original and authorized work. Incase if entry is submitted for self then the marketing head to certify the same. If any entry is found to be plagiarized, the entry will be disqualified.
  • In the event that a campaign runs over an extended period of time (with multiple implementation dates), it is the responsibility of the entrant to provide adequate proof of the campaign’s evolution from year to year.
  • Only one party may enter an entry, i.e. either the agency or client may enter a piece that both parties have worked on, but not both.
  • The entry form for IDMA 2024 is available online and must only be submitted online with all the relevant details that are being asked for. The organizers will not be responsible for any incorrect or incomplete information
  • The IDMA staff may contact the agency/client related to any entry at the request of the jury at any time during the voting process should any questions about the implementation or presentation of the work arise.
  • To protect the integrity of the judging, do not include the agency name except where asked on the entry form. Any mention of the submitting agency in the body of the entry form is grounds for disqualification. The only exception would be for agency self- promotion campaigns.
  • Entries will not be considered completed until full payment has been made.

Deadlines & Fees

SUBMISSION DEADLINES
Enter before: Entry fees
Early Bird Deadline | January 15, 2024 INR 20,000*/Entry
On Time Deadline | February 15, 2024 INR 23,000*/Entry
Extended Deadline | May 20, 2024 INR 25,000*/Entry
* Taxes as applicable

Entry Fees for the SMB Companies- 16,000/ entry + GST

Entry fees for the Start-Ups Companies- 13,000/ entry + GST

Payment Related Instructions

  • The payment can be made through cheque, demand draft or RTGS payment mode.
  • The payment for IDMA 2024 should be done in the name of “Adsert Web Solutions Private Limited” Bank Details:
  • Beneficiary Name : ADSERT WEB SOLUTIONS PVT LTD
    BANK NAME : HDFC Bank
    A/c No. : 50200044400435
    A/c type : Current
    IFSC : HDFC0000003
    Branch : K.G. Marg, New Delhi-110001
  • Cheque should be sent in favour of ‘Adsert Web Solutions Private Limited’ and must reach our Delhi/NCR office at D- 40 4th floor, Sector 2, Telephone: 0120-4007700 by the last date of acceptance of entries. Please address envelope containing cheque(s) to Ms. Shradha Srivastava and clearly super scribe envelope with 'IDMA 2023 ENTRY FEE'.
  • Non-Delhi / non-payable at par cheques will NOT be accepted. The entry fees cannot be submitted in cash.
  • Entry will be accepted only on realization of payment via credit/debit card or cheque(s).
  • No refunds will be made, once payment is submitted.
  • The forms can be submitted online 24x7.
  • We repeat: Entry fees (and entries) will not be accepted for Hall of Fame awards.
  • Upon payment completion one must send the scanned copy of cheque/dd/receipt along with total number of entries uploaded to shradha.srivastava@exchange4media.com.

Guidelines to complete the entry form

  • NO CHANGES IN THE FORM WILL BE MADE BY THE E4M TEAM ONCE IT IS SUBMITTED OR IS PRESENTED TO THE JURY (The same information will appear on the trophy, shortlist page, winners page or any other site where the winners details will be reflected)
  • The form must be filled in English only.
  • A creative URL is MANDATORY. A video/ powerpoint showcasing how you brought your idea to life. This video/ powerpoint should summarize the Strategy, Creativity and Innovation, Execution and Results of your entry. This clip will be viewed by the judges during the judging sessions. If your entry is a winner, the clip will also be used at the IDMA Gala, at the traveling IDMA Gallery, on IDMA website, and for media purpose. Please indicate when you enter your submission if there are reasons, such as music licensing, that restrict your video showcase from being shown at or after the Gala.
  • The PowerPoint and/or Video will need to be uploaded through Google Drive or Youtube and the URL needs to be provided on the Creative Material URL Field. The File Size should not exceed 2 MB (For PowerPoint and maximum of 10 slides) or 2 minutes (For Videos) maximum. Also make sure to change the settings to “public/ Anyone with the link” if submitting through google drive.
  • Video needs to be shared in AVI or MPEG4 format, whichever is applicable or both. In case of any image, it needs to be shared in a PPT Format only.
  • The justification must be entered in the space provided on the form. It can be written in point form. Refer to the Criteria section which includes eligibility requirements and judging criteria for each category. Think about how your campaign excels in the following areas: Strategy, Creativity and Innovation, Execution and Results. Please be as specific and as concise as possible.
  • Please carefully check and re-check the name of the campaign, client and agency you have entered. If you are shortlisted or a winner, the same will be published on our website exactly as you have typed them here
  • Entries to be submitted under Product, Services, Corporate or Films/ TV Shows/ News Shows/ Films in respective sub categories.
  • Entrants are expected to ascertain that the entries put up on the web can be viewed on multiple browsers and platforms (including the Mac). The organizers will not contact entrants in case an entry cannot be viewed. The works should be resident on the microsites till May 19th, 2024.
  • Please avoid requirement of username and password for viewing of provided material, in case such is required, kindly mention the same very clearly in the covering note.
  • There is no limit to the number of entries a digital/creative agency, organization, or individual can send us but an all-inclusive, non-refundable entry fee should be sent after submitting the entry or can be paid online through debit or credit card
  • For mobile campaigns and apps that need to be viewed on devices like iPads and iPhones, the entry must be accessible on the device. In case the device for which an app has been made is not available easily with the organizers and or jury, the organizers may write to the entrant and request for making available the device on the date of judging in Delhi/ NCR office.
  • For social media campaigns that are no longer active, screenshots and text of messages must be highlighted on a microsite.
  • - ‘IDMA person of the Year’ category is open for entries and nominations by the jury. - We are not accepting entries for the ‘Hall of Fame’ categories of the India Digital Marketing Awards 2024. No entry and no entry fee should to be sent for the same. The winners for the Hall of Fame categories will be decided based on the scores accrued through winning under the other 5 major categories A. Web/ B. Mobile & Tablets/ C. Social Media/ D. Search & PPC Campaigns/ E. Special Awards.
  • If you do not view a 'Success' screen after submission of an entry, there has been an error at the backend. Please resubmit the entry. On the submission of an entry, other than the success screen, you will also be sent an email acknowledging your entry with the details you have entered. Note in case we receive two entries for the same work, only the one received last will be considered for judging.
  • Delegate registration is independent of submission of entries.

Judging

  • Judging is done in two stages:
  • Pre- Screening: The Screening Council will preview and score all entries. The Top 5 Finalists under each category (except for IDMA Person of the Year) will move onto the next round of judging.
  • Final Jury meet: After pre-screening, from the selected shortlist under each category, judges will select a winners for every category.
  • Please make your submission concise but provide enough relevant background information to enable the judges to make an informed choice.
  • The Jury decision will be final. In the event of a conflict of interest, the concerned jury member will abstain from judging the category.
  • Every care will be taken of the material submitted but the organizer will accept no responsibility for loss or damage.
  • All shortlisted entries may not become final winners
  • The exchange4media Group is a mere custodian of The Indian Digital Marketinga Awards 2024. At no stage of the jury meetings will anyone from the exchange4media Group team be part of the decision-making process.
  • All entries submitted will become a property of the exchange4media group. Submission of entry also authorizes the exchange4media group to use images and/or audio/video clips of up to 2 minutes from a single entry for use on broadcast television (free-to-air, pay, cable, satellite, DTH, FTA, mobile, out-of-home, internet or any other digital medium for the purpose of promoting or reporting the awards) with due credits.

Disclaimer Click Here

  • All entries submitted will become a property of the exchange4media group. Submission of entry also authorizes the exchange4media group to use images and/or audio/video clips of up to 2 minutes from a single entry for use on broadcast television (free-to-air, pay, cable, satellite, DTH, FTA, mobile, out-of-home, internet or any other digital medium for the purpose of promoting or reporting the awards) with due credits.

Please contact:

Shradha Srivastava: +91 87501 24702 |

Ishita Aggarwal: +91 99714 17339 |

Tanju Kumari: +91 70456 46678 |

Jury Chair

Mr. Suresh Narayanan
Chairman & Managing Director

Mr. Suresh Narayanan
Chairman & Managing Director , Nestlé India Limited


Mr. Narayanan is the Chairman and Managing Director of Nestlé India with additional responsibilities for Nepal, Bangladesh, Sri Lanka, and Maldives. He also serves as the Chairman of the CII National Committee on Food Processing Industries. Moreover, he is an Independent Director of Asian Paints Limited, and is a member of the Board of Governors of the Advertising Standards Council of India. He has held leadership positions in several international markets, including Thailand, Cambodia, Myanmar, Laos, Vietnam, Singapore, Egypt (North Africa Region), and the Philippines.

Mr. Narayanan is a quintessential ‘Peoples Leader’ who has had an unmatched record in steering the Nestlé ship towards calmer and progressive waters, repeatedly. The leader with a personal code and set of uncompromising values that have brough strength and purpose to his own life, and that of the organizations that he has led, with patent dignity, decency and commitments, that have defined his career. He has institutionalised the spirit of ‘People, Purpose and Partnership’ by celebrating diversity, inclusivity, and largeness-of-spirit within the organization by personifying the ideals of Nestlé, and upholding fidelity to its deep well of societal, environmental, moral, and corporate principles.

Mr. Narayanan's astounding achievements and exemplary leadership skills have brought him several prestigious awards. He was conferred as the 'People Centric CEO' by The Economic Times. The Forbes magazine recognized him as 'best CEO - FMCG' for three consecutive years, Business World magazine awarded him as the most valuable CEO. He was acknowledged as one of the top 101 Male Gender Equality Champions Globally.

Under his guidance, Nestlé India has received numerous accolades, including being hailed as the ‘MNC of the Year’ by AIMA, Outstanding Company of the year by CNBC TV18, and Best Governed Company by Asian Centre for Corporate Governance & Sustainability. These achievements are a testament to his unwavering commitment to excellence, and his exceptional contributions to the industry. Mr. Narayanan's philosophy of leadership, peppered with the wisdom of Kabir, instills a sense of purpose, inspires action. He has delivered talks at prestigious forums such NASSCOM, NUS School of Business- Singapore, American University–Cairo, Columbia University, Army War College Mhow, Naval War College- Goa, IIMs and ISB.

Mr. Narayanan has a master's degree from Delhi School of Economics and completed an executive program from IMD and London Business. He was conferred with honoris causa, Doctor of Philosophy in Management by Bennett University, India.

Grand Jury

A Balasubramanian
Managing Director and CEO

A Balasubramanian
Managing Director and CEO, Aditya Birla Sun Life AMC Limited


Mr. A. Balasubramanian is the Managing Director & CEO of Aditya Birla Sun Life AMC Limited. A stalwart of the mutual fund industry, he brings with him over three decades of rich experience.

He has been associated with the organisation since 1994. Prior to assuming the role of CEO in 2009, Mr. Balasubramanian served as the Chief Investment Officer from 2006 to 2009. As Managing Director & CEO, Mr. Balasubramanian oversees over Rs. 3.20 lakh crore in Assets Under Management at Aditya Birla Sun Life AMC. Before joining ABSLAMC in the year 1994, he worked with GIC Mutual Fund, Can Bank Financial Services and Pandit & Co. between 1989 and 1994.

Mr. Balasubramanian was awarded CEO of the Year title by Asia Asset Management in 2018 and 2020. He has been awarded the Chairman’s Individual Award by the Aditya Birla Group for being an Outstanding Leader in 2015 and for being a Leader of Leaders in 2018.

Mr. Balasubramanian is closely associated with key industry bodies. He has been on the board of AMFI (Association of Mutual Funds in India) since 2009 and was the Vice Chairman of AMFI in 2015-2016. He has served as the Chairman of AMFI for two terms, from 2016-2018, and was reappointed for the period of 2021 – 2023. Mr. Balasubramanian is the Chairman of the AMFI Equity CIOs’ Committee. He is also an esteemed member of the Fund Management Advisory Committee of the International Financial Services Centres Authority (IFSCA). The committee will be advising IFSCA in laying down a long-term plan for the orderly growth and development of the fund management industry in IFSC. He is a Governor on the Board of Governors of the National Institute of Securities Markets (NISM), a SEBI affiliated institute, and was also a memberof the Advisory Committee of the SEBI Investor Protection and Education Fund (IPEF) for the period of 2019 – 2024.

He has completed advanced management programs from the Indian Institute of Management, Bangalore and Harvard Business School. He also holds a bachelor’s degree in science (mathematics) and a master’s degree in business administration from the GlobalNxt University.

Mr. Balasubramanian is involved with philanthropic work through various charitable organisations. He is actively engaged in initiatives towards mother and child healthcare and supporting Indian arts and culture. He is one of the active members at the Sathya Sai Sanjeevani Centre for Child Heart Care. He is also associated with the Sathya Sai University, Gulbarga that imparts knowledge on Human Excellence to students during their higher education. He promotes Indian Arts and Village Traditional Culture by being a Trustee at the Melattur Bhagavata Mela Foundation.

Abhijit Roy
Managing Director

Abhijit Roy
Managing Director, Berger Paints


Mr. Abhijit Roy, Managing Director & Chief Executive Officer of Berger Paints India Limited is a Mechanical Engineer from Jadavpur University and an alumni of IIM Bangalore.

He started his career with Asian Paints (I) Ltd. & joined Berger Paints in 1996. He took over as Managing Director and CEO of the company in 2012. His professional outlook in solving complex business challenges, his passion for innovation to foster deeper connection with customers by delivering value-added solutions & exceptional services has helped Berger to position itself at no. 15 in the Global rankings of the Top manufacturers of Paints and Coatings in the year 2023 from no. 31 in 2012.

It was under his leadership, Berger India’s market cap has increased from INR 3693 Crore in 2012 to INR 57,300 Crore in 2024.

Mr. Abhijit Roy was listed by Business Today as Best 100 CEOs of India twice, nominated as Best CEO in Private sector by Forbes India twice, received Most Enterprising CEO Award from Times Business Awards, Business Leader of the Year Award by SANMARG Group and DISTINGUISHED ALMUNI AWARD by IIM (Bangalore).

He is the past Chairman of CONFEDERATION OF INDIAN INDUSTRY (CII), Eastern Region & past President of INDIAN PAINT ASSOCIATION (IPA). He is also Managing Committee member and Sr. Vice President of Bengal Chamber of Commerce & Industry.

Anupriya Acharya
Chief Executive Officer
Bharat Sethi
CEO & Founder

Bharat Sethi
CEO & Founder, Rage coffee


Bharat Sethi is the CEO and Founder of Rage Coffee, a coffee company that manufactures, markets, and distributes innovative caffeine products in emerging categories. The company is in its growth phase having scaled its market penetration and customer base quickly since launching in 2019. Investors include VC firms such Sixth Sense Ventures, Refex Capital, 9 Unicorns, DS Vision Capital amongst other strategic and financial investors.

The company, which is backed by the ace Indian cricketer Virat Kohli who also is the brand ambassador of the brand, started with creating a craft coffee that is instantly consumable, affordable, comes in a variety of flavors and is ready to mix. Rage Coffee products are retailed through their own website, all leading online platforms, and 5000+ touch points offline PAN India through a network of 200 distributors. The brand has also set up a fully automated facility of 30,000 sq ft for production and warehousing in IMT Manesar. Rage Coffee products are US FDA, FSSAI, ISO registered and manufactured at a GMP compliant facility.

He has been a serial entrepreneur having built 2 successful businesses in the past: PosterGully in 2012, which was an online consumer brand for millennials to shop for clothing, and wall decor. The company was largely bootstrapped and as a young entrepreneur, Bharat was able to create a powerful brand online with direct to consumer marketing and sales. He later exited that business to start an online B2B e-commerce marketplace - iDecorama in 2016.

Dhiraj Relli
Managing Director and CEO
Deepika Bhan
President - Packaged Foods

Deepika Bhan
President - Packaged Foods, Tata Consumer


Deepika Bhan, President – Packaged Foods (India), Tata Consumer Products, reflects on cultivating – and being energised by – the brisk, exhilarating start-up energy at the FMCG giant

Deepika Bhan is no stranger to nurturing iconic brands. Coming off a 15-year stint with Hindustan Unilever, Ms Bhan dove into her new role at Tata Consumer Products (TCPL) with a dream to put the company on the FMCG map.

As president – packaged foods at TCPL, she is energised by the knowledge of operating in a category for which there is a real need in India, and her focus is to ensure that the foods division emerges as a strong growth engine for the company.

For Ms Bhan, who thrives on unlocking human potential, a large part of this will be achieved by building a great team. It’s no wonder that the highlight of her tenure at TCPL, since she came on board in April 2021, has been the energy and agility at the company. To her, it feels like teams are operating in ‘start-up mode’. “We are being mavericks. Ambition is always greater than resources. It’s very empowered, high-speed decision-making”!

Eswar Narasimhan
Managing Director

Eswar Narasimhan
Managing Director, Whirpool


Mr. Narasimhan Eswar is the Managing Director of Whirlpool of India Limited. Prior to joining Whirlpool, Mr. Eswar spent 30 years building brands and businesses, mostly with Procter & Gamble and then Reckitt Benckiser in leadership roles in marketing and management across India, South Africa, Switzerland, UK, Spain, Hong Kong and Thailand. Post his FMCG years, he also served as the CEO of an Indian automotive startup for a year. Mr. Eswar holds a bachelor's degree in Mechanical Engineering from IIT, Varanasi and a postgraduate degree in management from IIM, Ahmedabad.

Kalpen Parekh
Managing Director and CEO

Kalpen Parekh
Managing Director and CEO, DSP Asset Managers Pvt. Ltd


He has over two decades of experience in finance and asset management. Prior to joining DSP, Mr. Parekh was responsible for growing businesses at IDFC Mutual Fund, Birla Sun Life Asset Management Company Ltd., and ICICI Prudential Asset Management Company Ltd.

He is passionate about behavioural finance and believes that investor behaviour is one of the most crucial aspects to a good investment experience. Mr. Parekh has undertaken various initiatives in the organisations that he has worked with to highlight the importance and learnings of behavioural finance across the value chain.

Mr. Parekh holds a master’s degree in management studies in finance from the Narsee Monjee Institute of Management Studies and a bachelor’s degree in chemical engineering from Bharati Vidyapeeth, Pune.

Kavindra Mishra
Customer Care Associate & Executive Director & CEO

Kavindra Mishra
Customer Care Associate & Executive Director & CEO, Shoppers Stop


Mr. Kavindra Mishra is a seasoned professional with over 25 years of experience in retail, brand management, and business development. Currently serving as Customer Care Associate - Executive Director & CEO at Shoppers Stop, he joined the company in early 2023 as Customer Care Associate & Chief Commercial Officer - External Brands & CEO Home, where he led and revamped the Home Category in the SSL Ecosystem.

Mr. Kavindra Mishra is a seasoned professional with over 25 years of experience in retail, With a diverse background spanning men's and women's international and national brands, Kavindra is one of the very few individuals who has experience in running e-commerce businesses. Additionally, he is an avid runner, having completed more than 50 Half Marathons, which reflects his determination and discipline in both personal and professional endeavours.

Mr. Kavindra Mishra is a seasoned professional with over 25 years of experience in retail, Prior to his role at Shoppers Stop, Kavindra demonstrated his expertise as the Managing Director & CEO at House of Anita Dongre Limited, where he successfully led the company to achieve significant growth milestones. He also served as the CEO of Pepe Jeans London, where he spearheaded a remarkable turnaround, making it one of the most aspirational denim brands in the country.

Mr. Kavindra Mishra is a seasoned professional with over 25 years of experience in retail, His extensive experience also includes leadership roles at prestigious brands such as United Colors of Benetton, Tommy Hilfiger, and Nokia India, where he showcased his prowess in retail operations, business development, and brand management. Kavindra's entrepreneurial spirit led him to co-found Zovi.Com, India's first online apparel and lifestyle brand, where he played a pivotal role in its establishment and growth.

Mr. Kavindra Mishra is a seasoned professional with over 25 years of experience in retail, Kavindra Mishra's educational background includes a PGDM in Marketing & Finance from the prestigious Indian Institute of Management Bangalore. He also holds a Bachelor's degree in Management (BBA) from Devi Ahilya Vishwavidyalaya.

Nishant Pitti
CEO & Co- founder

Nishant Pitti
CEO & Co- founder, EaseMyTrip


Nishant Pitti is the CEO & Co-Founder of EaseMyTrip. Nishant broadly looks after the company’s long-term business strategy and growth, and is also responsible for the overall management, business development and the other financial aspects of the company.

Under his leadership, Nishant with the help of his wide industry network and strategic business acumen is able to build the company to being a profitable bootstrapped unicorn of market capitalisation of USD 1.3 billion and the second- largest OTA player in the industry. EaseMyTrip recently launched its IPO on 19th March 2021 and became the first online travel company to be listed on stock exchanges.

Nishant has received multiple prestigious recognitions like Fortune India 40 under 40, 2023 including the ‘Doctor of Excellence’ for excellence in the field of travel management by the Confederation of International Accreditation Commission – (CIAC), 2019 and ‘TnH Face of the Future’ at the Travel and Hospitality (TnH) Awards, 2016. He was also awarded ‘Entrepreneur of the Year in Service Business – Travel’ at the Entrepreneur Awards, 2019. Additionally, he was the honorary secretary for the Travel Agents Federation of India (TAFI) from 2012 to 2014.

About EaseMyTrip.com

Last year, EaseMyTrip.com, became one the very few consumer-tech startups in the world, that bootstrapped itself all the way till IPO. EaseMyTrip also recently became a UNICORN with market- capitalization of USD 1.3 billion. EaseMyTrip is one of the largest & fastest growing travel portals in India. In the present scenario, when 99% of the internet startups raise multiple rounds of funds to grow, EMT grew to become 2nd largest, without any external capital infusion and has remained profitable every year since last 13 years (while all other competitors have been in losses) In fact EMT was profitable even during the pandemic times, highlighting the resilience of EMT's highly efficient cost structure & business model.

NS Satish
President
Preeti Bajaj
Chief Executive Officer & MD

Preeti Bajaj
Managing Director, Luminous Power Technologies (P) Ltd


As a visionary CEO in the energy and solar space at Luminous Power Technologies, Preeti Bajaj is actively promoting and implementing green initiatives, leading innovation, and advocating for sustainable policies to secure a cleaner future. She is driving the purpose of the organisation which is to build a sustainable planet and a trusted consumer brand along with taking the company to the next frontier of growth in international markets.

Preeti comes with nearly two decades of experience in both the Australian and global business environments. Throughout her career, she has successfully led enterprises of various scales, including multinationals, ASX listed corporates, and startups, helping them navigate the complexities of today's business landscape. Prior to her role at Luminous, she held the position of Australia & New Zealand CEO and MD for Modis Australia, a part of the Adecco Group. Additionally, she served as CEO of Clipsal Solar, a venture by Schneider Electric.

In 2011, Preeti won the AFR's Young Executive of the Year award. Never afraid to push a boundary, Preeti has also championed many firsts during her career as a young and successful professional. She was also awarded the Scholarship for the Authentic Leadership Program at Harvard by Chief Executive Women in 2017.

Preeti completed her MBA from Swinburne University and her Master’s in Applied Finance from Macquarie University, Australia. She stands as an exemplar of core values, with diversity, inclusion, and sustainability at the heart of her mission to foster a brighter and more equitable future for all. Recently, Preeti won the prestigious CEO of the Year 2023 Award by The Machinist.

Pooja Jain Gupta
Chief Executive Officer & Executive Director
Rajneet Singh Kohli
Chief Executive Officer & Executive Director

Rajneet Singh Kohli
Chief Executive Officer & Executive Director, Britannia Industries


Rajneet is CEO & Executive Director of Britannia Industries, one of India’s largest FMCG company with turnover of >USD $2 Billion & market cap of $13+ Bn. As part of the company’s vision to become a responsible ‘Global Total Foods Company’, Rajneet is leading the expansion into new food and beverage categories by driving product innovation and building trusted brands. Rajneet is also building agility in the organisation to respond faster to rapidly evolving market needs, while building capabilities in Data, Digital and People. He chairs the company’s Digital Council & leading Britannia’s Transformation journey. Under Rajneet’s leadership, the company is also accelerating its sustainability initiatives across every facet of the business. 

Rajneet has served in senior leadership roles with 26 years of experience in consumer goods and retail sectors. Prior to Britannia, Rajneet worked with Jubilant FoodWorks as President & Chief Business Officer Domino’s (4+ yrs), Coca-Cola (14 yrs) as Senior Vice President, Asian Paints (5.5 yrs) as Regional Manager & Color Steels in UK. He has a track record of scaling up businesses and building highly engaged teams, while delivering high performance and profitable growth.

Rajneet is thought leader & holds several leadership positions as:
1. Chairman of CII Retail & Omnichannel 2023
2. Member of CII & FICCI FMCG & Food Processing National Committees
3. Board member of Britannia Bel Foods Private Limited

Rajneet is an MBA from University of Wales, UK and has completed senior leadership programs from Columbia Business School, NY and Indian School of Business (ISB).

Rajesh Jain
Managing Director and CEO

Rajesh Jain
Managing Director and CEO , Lacoste India


Rajesh Jain is the Managing Director and Chief Executive Officer for Sports And Leisure Apparel Limited - Lacoste Licensee in India. He has been constantly nurturing the brand since October 2009. With his persistent efforts and focused vision, he has built and propagated Lacoste in India as a complete Lifestyle brand, offering unique and original universe for different verticals including clothing for women, men and children, shoes, leather goods, watches etc. His strong belief in his own quote, “Top Line, Bottom Line, Growth, Customer Delight and Human Resource Development - Everything else is merely incidental” has cultivated the brand with firm establishments reaching out to every major city/ metro of the country today.

From a financial background analyzing and evaluating company strategies to details, Rajesh’s inclination for retail industry was not a mere milestone but an opportunity to adapt to an industry which is characterized by ever changing demands and varied preferences. A persona of high esteemed spirit, Rajesh embraced the retail industry justifying his position as an ethical and process-oriented leader always open to experimentation and taking calculated risks. He possesses wide ranging knowledge and unique perspective on the retail industry having worked for leading organizations across the spectrum.

Prior to his position as CEO, Rajesh served Sports and Leisure Apparel Limited (Lacoste Licensee in India) as CFO for three years wherein with his steep prophecy, he directed and motivated the company to achieve desired results. Managing responsibilities that included supervising the financial risks of the corporation, designing and implementing systems and processes across the board and empowering people to execute them, Supply Chain, IT, Sourcing and Legal functions, Rajesh has imbibed the essential values of authenticity, performance and elegance from the brand. As a gregarious socialite, team cohesive professional, process- oriented entrepreneur, he has fostered the brand with remarkably positive sales growth, strategically implemented marketing campaigns and pioneering media and financial planning.

Rajesh is a Master of Commerce from the University of Delhi and a Chartered Accountant from the Institute of Chartered Accountants of India. He obtained his Company Secretary degree from the Institute of Company Secretaries of India. Born and brought up in Delhi, Rajesh follows an ethical and aesthetic attitude towards life.

Rajeev Ranjan
Managing Director

Rajeev Ranjan
Managing Director , McDonald’s India – North and East


A seasoned business leader with over 20 years of diversified experience in the FMCG, F&B and QSR Retail industries, Mr. Ranjan is currently at the helm of McDonald’s India - North and East as the Managing Director.

He joined McDonald’s India – North and East in 2020 as Senior Director and was named the Chief Operating Officer in 2021 and was elevated as the Managing Director in 2022. In his current role, he is responsible for driving profitable growth for the organization and making it future-ready for industry-leading, rapid and sustainable growth, while creating value for consumers and business.

Prior to joining McDonald’s India – North and East, Mr. Ranjan has led complex business portfolios, while leading (and building) high performance leadership teams in India, China and South East Asia geographies. He has worked as an independent consultant to leading F&B and FMCG brands, counseling them in end-to-end supply chain and route-to-market transformation engagements.

During his stint in companies like ITC, Aditya Birla Group, Marico, Coca-Cola India Inc., Hindustan Coca – Cola Beverages, and YHS Singapore, he has led cross-functional teams in India, Singapore, Malaysia, Philippines, China, Nepal, and Cambodia.

Mr. Ranjan is a graduate from Birla institute of Technology and a postgraduate from Indian Institute of Technology Mumbai. He is also Six Sigma certified. He is a graduate from the Indian Institute of Technology, Bombay and obtained certification in Business Management from the Indian Institute of Management, Ahmedabad. He has also earned Supply Chain Leadership Excellence certification Georgia institute of Technology, Scheller College of Business, Atlanta, USA.

In his leisure time, he likes to go on challenging cycling expeditions and learn about improving communities by connecting with leaders in non-profit organizations.

Rajan Amba
Managing Director & CEO

Rajan Amba
Managing Director & CEO , Jaguar Land Rover India


Rajan is an experienced retail professional with almost 25 years of experience across global iconic brands like Levis, Nike and now Jaguar Land Rover, as well as Indian icons like Titan, Tanishq and Tata Motors.

He has worked across a unique variety of roles spanning sales and marketing, business development, product design and category management, as well as client experience and retail operations.

Rajan joined JLR India as MD and CEO on March 1, 2023, from Tata Motors Passenger Vehicles (TMPV) where he was the VP-Sales, marketing and client experience.

In his role at TMPV, Rajan was instrumental in setting up the foundation for customer centric practises across category management, marketing and client experience. Notable events during his 3 years tenure were the launch of Tata Punch and the new Safari as well as #Dark Edition and #Red Hot Dark Editions.

At the Titan Company, Rajan head marketing for Titan Watch Brands and was instrumental in redefining the product design and language for the brand, bringing a blend of science and art to the area of product line management.

In his last role at the Titan Company, he was head of retail and sales for Tanishq (including Customer Service and Visual Merchandising), overseeing the doubling of revenue during that period. At both Levis and Nike, Rajan was part of the founding teams that launched and established these brands in India.

Rajan has completed his Mechanical Engineering from NIT Calicut and Management from NMIMS.

Sandeep Mahajan
Chairman & Managing Director
Sandeep Sangwan
Managing Director

Sandeep Sangwan
Managing Director, Castrol India


Sandeep Sangwan, Managing Director of Castrol India since January 2020, has been with bp Plc since 2012, holding various leadership roles worldwide. He also serves as a board member of Ki Mobility Solutions and a member of the leadership team at Castrol Global. With over 20 years of experience at Gillette and P&G, he specialises in business transformation, sales, and marketing. An alumnus of the Indian Institute of Management (IIM), Lucknow, and Regional Engineering College (NIT), Kurukshetra, Mr. Sangwan is dedicated to brand building, driving growth, and nurturing high-performance teams.

Shashank Srivastava
Member Executive Committee

Shashank Srivastava
Member Executive Committee, Maruti


Mr. Shashank Srivastava, Member Executive Committee at Maruti Suzuki, is a business leader par excellence and is widely recognized as one of the most influential marketeers in India, having led and steered the Marketing & Sales function at Maruti Suzuki through its most challenging phases of covid pandemic and supply chain disruption.

In a career spanning more than 3 decades at Maruti Suzuki, Mr. Srivastava has worked in both domestic and international marketing, and has witnessed the evolution of Indian automotive industry from its nascent days to today’s hyper competitive phase.

An alumnus of the prestigious IIM Ahmedabad, in his current role, he is transforming Marketing & Sales function at Maruti Suzuki, and preparing it for the disruptive mobility ecosystem ahead. His digital transformation initiatives include making MSIL the 1 st automotive OEM globally to take vehicle bookings on Metaverse.

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For his contributions to automotive industry at large, Mr. Srivastava has been widely recognized with a slew of awards:
 Automotive Leader of the Year
 Business Leader and CMO of the year
 CMO Award for ‘Disruptive Marketing Excellence’
 Business World India’s most influential Marketing Leaders 2023
 Impact Digital Top 100
 Financial Express Visionary Leadership
 ET Auto Retail Personality award
 Storyboard 18 ‘Visionary Award‘ 2023 – Excellence in Marketing
 ‘Zee Real Heros Award’ for business excellence in Automobile sector

He is a member of various industry bodies such as
 Vice Chairman, Media Research Users Council India (MRUCI)
 CII National Committee on Marketing
 Advertising Standard Council of India (ASCI)
 Indian Society of Advertisers (ISA)
 Audit Bureau of Circulation (ABC)
 Broadcast Audience Research Council (BARC)
 Indian Readership Survey (IRS)
An avid social media user and influencer, Mr. Srivastava can be followed on the handle @shashankdrives on Twitter and Instagram.

His interests include Travelling, Reading and Chess. He is married and has two daughters.

Shweta Rai
Country Division Head - South Asia, Pharmaceuticals division of Bayer

Shweta Rai
Managing Director and Country Division Head, Pharmaceuticals, South Asia, Bayer


Shweta was appointed Country Division Head of South Asia, for Bayer’s Pharmaceutical Division on 1st January 2024. She has been with the organization since 2019 and her last role was Business Unit Head for Diabetes Care.

With a distinguished career spanning over 23 years, Shweta has a strong track record of leading high performance diverse teams across strategic business positions in the pharmaceuticals and medical device sectors. Her expertise extends across a myriad of therapy areas, including Cardiology, Diabetes, Women’s Health Care, Immunology, Virology, Anti-infectives, Vaccines, Neurology, Orthopedics and Pain Management. Prior to this, she worked with companies of repute like Johnson & Johnson, MSD Pharmaceuticals, IQVIA and Pfizer.

Shweta has been widely celebrated in the industry - she has been featured in "A List" India, a testament to her influence as one of the top 500 marketing influencers in the country. She has been acknowledged among the Top Women Leaders in the Health Care Industry by OPPI (Organization of Pharmaceutical Producers of India); THE HINDU recognized her as one of the "India Businesswomen Leaders Below 40". In 2019, she also received the prestigious "SIESCOMS Women Achiever Award" on International Women’s Day.

Shweta’s distinguished career is characterized by a strategic approach, a focus on innovation, and a commitment to excellence, making her a key figure in the healthcare industry.

Sudhir Pai
Chief Executive Officer

Sudhir Pai
Chief Executive Officer, Magicbricks


As CEO, Sudhir has overall business responsibility for Magicbricks.com. Under his leadership, Magicbricks.com has seized the No 1 position in the hotly-contested Indian Online Property market. He has been instrumental in driving a 30X revenue growth in the last 5 years. He has overseen the growth of Magicbricks from a small 70-member team into a 1400+ people company. He's recruited and nurtured a strong leadership and management team. Magicbricks has scaled up significantly under his watch; and now attracts over 30 Million traffic per month, with over 1.5 Million Active Listings, offices across 35+ cities across India.

This success has come through a carefully thought-out strategy, backed by dogged execution. While Sudhir is a hands-on manager, his over-riding focus has been on (a) directional clarity and alignment within the team (b) on developing a strong, shared internal culture and (c) recruiting and nurturing a strong team. Sudhir and his team at Magicbricks continue to work on their common vision of making Magicbricks the most dominant real estate portal, this side of the world.

Sudhir has 18 years of experience spanning blue-chip, as well as, startup Internet companies. Sudhir has worked across FMCG (Marico, HUL), Banking (Citibank) and Internet (TBSL, Magicbricks) industries.

Sunil Bhaskaran
Director, Aviation Academy

Sunil Bhaskaran
Director, Aviation Academy, Air India Limited


Sunil Bhaskaran is the Director, Aviation Academy at Air India. The Academy is a first of its kind training academy in India, expected to be one the largest in the world with world-class training infrastructure including full flight simulators, crew training devices, classrooms, an aircraft maintenance engineering school and much more. He is the former Managing Director & Chief Executive Officer of AirAsia India (now a 100% subsidiary of Air India; earlier a JV between Tata Sons and AirAsia Berhad). He is a Director on the Board of MEPSC (Management & Entrepreneurship and Professional Skills Council, promoted by AIMA) and Jamshedpur Football and Sporting Private Ltd. He is also a member of the CII National Committee on Civil Aviation. He was the Chairman of CII Jharkhand State Council and a Member of the CII National Committee – CSR, Sports & Aviation.

Sunil has been a Tata veteran with a career spanning over 35 years with the Tata Group (including as non-executive Chairman/Board member of Tata Group companies). He has been the Vice President of Corporate Services at Tata Steel, the Executive in-charge of Tata Steel Global Wires Business, the Principal Executive Officer, Vice President, and Corporate Quality Head at Tata International.

He was Chairman of the Board of Tata Steel Utilities & Infrastructure Services Ltd (formerly known as JUSCO), Indian Steel & Wire Products; Wuxi Jinyang Metal

Products (China); Siam Industrial Wires (Thailand); TSN Wires (Thailand); Jamshedpur FC; Hockey Ace Foundation; Tata Football Academy; Tata Archery

Academy; NICCO Jubilee Park; Steel City Press Ltd. He was also a Board Member of NatSteel Singapore; Tata Steel Foundation; Tata Medica Hospital; Pan-IIT

Alumni Association for Jharkhand. He was a Member of the Global Advisory Board of Social Accountability International (SAI), New York / Core Member,

Communications Committee of World Steel Association and National Council of All India Management Association.

Sunil has experience in leading and transforming large global businesses with footprints in India, Thailand, China, Singapore & Sri Lanka. Under Sunil’s leadership, Air India has setup world-class training infrastructure in partnership with global OEMs in record time. Earlier, he had spearheaded AirAsia

India’s growth to be one of India’s benchmark digital airlines focused on innovation, operational excellence, and customer centricity. He provided resilient

leadership and spearheaded the recovery of the airline through the Covid pandemic.

Other than being a business leader, Sunil has provided leadership in the areas of CSR, Sustainability, Sports, Tata Relief and Municipal Services at Jamshedpur.

Sunil has completed his Engineering from IIT, Delhi and MBA from IIM, Calcutta. He is passionate about Music, Football, Golf and Cooking.

Selection Board

Aatika Ehsan Ansari
Aatika Ehsan Ansari
Head of Media-Digital
AMITA SAGAR
Amita Sagar
Head - Brand and Social Media Communication
Anika Malik Wadhera
Anika Malik Wadhera
Head - Marketing
Anjali Krishnan
Anjali Krishnan
Director Consumer Experience & eCommerce Media
Gayatri Prabhu
Gayatri Prabhu
Head of Omnichannel & Digital Transformation
Jasleen Kohli
Jasleen Kohli
Digital Marketing Lead- Home Care & Personal Care
Jasmeet Bedi
Jasmeet Bedi
Head Digital Marketing
Manasi Karmarkar
Manasi Karmarkar
Head of Digital Marketing
Priyanka Bisen Shah
Priyanka Bisen Shah
Head of Digital Marketing
Priyanka Sethi
Priyanka Sethi
Director - Head of Marketing
Purnima Gupta
Purnima Gupta
Head of Digital Marketing
Pushmeet Sodhi
Sr.Industry Director
Reena Jagtap
Reena Jagtap
Lead- Digital Marketing
Snigdha Bhatt
India Digital Marketing Lead
Sumati Kapur
Lead- Digital Marketing
Suvarna Athavale
Suvarna Athavale
Head of Engagement and Social Media marketing
Swati Srivastava
Swati Srivastava
Associate Director, Marketing & Communications (Head of Enterprise Marketing, Cushman & Wakefield – India)
Sheetal Goel
Sheetal Goel
Vice President - Digital Marketing
Abhishek Mehta
Abhishek Mehta
Head of Marketing
Altamash Khan
Altamash Khan
Head of Digital marketing
Amit Chaudhary
Amit Chaudhary
AGM - Head of Digital Marketing
Ananya Agarwal
Ananya Agarwal
Head-Digital Marketing and media
Angshuman Gogoi
Angshuman Gogoi
Digital Marketing Lead
Deepesh Dadheech
Deepesh Dadheech
General Manager Brand and Media Strategy
Gigesh Gangadharan
Gigesh Gangadharan
Head Digital Marketing
Harshit Shah
Harshit Shah
Digital Head
Himanshu Mishra
Himanshu Mishra
Vice President Digital Marketing
Himanshu Sirohi
Himanshu Sirohi
Head of Digital Marketing
Jatin Chhikara
Jatin Chhikara
Global Head - Digital and CRM
Kaustubh Pawar
Kaustubh Pawar
Lead Digital Marketing & Brand
Parth Desai
Parth Desai
Head - Digital marketing
Prasenjit Karmakar
Prasenjit Karmakar
Head of Digital Marketing
Ranjith Kumar M
Head - Marketing, Digital & E-Commerce
Ronak Sharma
Head of Digital and E-commerce
Sachin Mishra
Digital Marketing Lead
Saurabh Saini
Head Of Digital Marketing and Communications
Urmesh Chandra
Urmesh Chandra
Vice President Marketing
Varman M
Varman M
Head - Media & Digital Marketing
Varun Ravindran
Varun Ravindran
Head - Digital Marketing
Vinayak Singh
Vinayak Singh
Head - Digital marketing

Vinayak Singh
Head - Digital marketing, Bajaj Consumer care


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