Shortlist

Shortlist 2024

A1. Best Banners -Single/ Campaign, Rich Media with or without video
Campaign Name Brand Organization Agency Organization
Creating Influence and Interaction With Digital Innovation Platforms L'Oréal India Pvt. Ltd. Wavemaker
Mumbai Diaries Season 2 | PivotRoots- A Havas Company x Prime Video Amazon Prime Video PivotRoots- A Havas Company
Asian Paints : Mera Wala Mood via Madison Media & Xapads Media Madison Media Xapads Media
L’oreal Professional Advance Scalp campaign Loreal India Teads India
Britannia Coffeeverse Britannia Industries Limited Schbang
Odomos Rich Media Contextual Campaign Dabur India Limited Dentsu X
Targeting the elusive UK CXO by Indian brand Tata Consultancy Services Limited Lodestar UM
Eno IPL Campaign Haleon India Grey Group
Brand Safety Films Maruti Suzuki India Mindshare
Hybrid X Kohler- Best Implementation of AI-Driven In-Image Advertising Interactive Avenues Hybrid and Interactive Avenues
A2. Best Benchmark Content / Branded Content
Campaign Name Brand Organization Agency Organization
Jab Bhi Khao Biryani, Make It Toofani With Thums Up Coca-Cola India Pvt Ltd EssenceMediacom
Where The Heart Is Asian Paints Madison Media
Special Innovation on Bigg Boss 17 with Glance Smart Lock Screen Glance Digital Experience Pvt Ltd Colors, Viacom18 Media Pvt Ltd
SBI Life Spell Bee in association with Mirchi SBI Life Entertainment Network India Limited (ENIL) Mirchi
Maggi MEM Kamaal ka Khana Kmaal ke Kisse Nestle India Pvt Ltd Zenith Media
Cadbury Dairy Milk #CheerForAllSports Mondelez India Pvt. Ltd. Wavemaker
Bigg Boss Ka Ghar, MakeMyTrip Homestays & Villas Par! MakeMyTrip Pvt.Ltd Colors, Viacom18 Media Pvt Ltd
Aspirants breaks the fourth wall to enter the world of UPSC Amazon Prime Video Interactive Avenues
Aawaaz | आवाज़ - Story Of An Inspiring Journey Paisabazaar.com
Rj Bane TJ (Terrain Jockey) Gulf Oil Entertainment Network India Limited (ENIL) Mirchi
Sealing Trust with 'Likh k Lelo': Aashirvaad Shudh Chakki's Quality Assurance Initiative ITC Limited Performics
500 KMS OF CONVERSATIONS! Castrol Mindshare
A3. Best Website/ Microsite
Campaign Name Brand Organization Agency Organization
Saffola - Inspiring Young India to take Roz Ka Healthy Step Marico Ltd Madison Media
Cadbury Gems #MyMastiMyMusic Mondelez India Foods Pvt. Ltd Wavemaker
ThisAdIsMyStore Mondelez Wavemaker
Cadbury Silk - Unforgettable Love Tips Mondelez Foods Pvt LTD Wavemaker India
Madbury Mondelez India Pvt. Ltd. Wavemaker India
MakeMyTrip’s – Travellers map of India MakeMyTrip India Pvt. Ltd. DailyDigital, Eleve Media
My Birthday Song Mondelez India Wavemaker
Name Tales: where names tell stories, and hearts cradle cherished memories. Madison World Madison Media
Invest in the UK FCDO - UK GOV HT Brand Studio (HTDS)
Deepavali Campaign #EnUlamkanindhaDeepavaliVazthukkal Tata Tea Chakra Gold Media.Monks
Kundali Milan – Kundali Match Shemaroo Entertainment Limited
Best Website/Microsite NDTV
A4. Best Use of Web Based Games
Campaign Name Brand Organization Agency Organization
When Saffola Munchiez Crunched on the IPL Marico Ltd Madison Media
Pongal-O-Pongal Challenge Tata Tea Chakra Gold Media.Monks
IPru Fun Zone – Turning investment into a fun-tastic journey! ICICI Prudential Mutual Fund Performics India
Mortein leveraged Amazon Ads Gamification solutions to drive customer education and induce new trials Reckitt Amazon Ads
Battle In Style with Set Wet! Marico Ltd Madison Media
Kellogg's Chocos - Doodh ka Solid Dost Kellogg India Pvt Ltd Mindshare India
A5. Best Campaign- Online Advertising and Digital Direct Response
Campaign Name Brand Organization Agency Organization
Bold Look of Kohler through Samsung CTV Kohler India Interactive Avenues
Skoda Exploration Calendar - Built with fantasies, designed with AI. SKODA Interactive Avenues
Levi's: Iconic Pair, Iconic Impact Levi's mediasmart x OMD India
DIGITAL INDIA KA DIGITAL IPL! Viacom18 Media Pvt Ltd Wavemaker India
Pongal-O-Pongal Challenge Tata Tea Chakra Gold Media.Monks
Chhota Kaam Urban Company Talented Webco
Organic Atta and Pulses' Rise: Cultivating Trust, Harvesting Growth through Social Media ITC Limited Performics
American Tourister Packs a Punch in One Shot With an Immersive One-click IPL Campaign on Glance BigTrunk Communications InMobi and Glance
EqualStock Welspun World ^ a t o m Network
SIP Hai #FaydeWaliAadat HSBC Asset Management India Private Limited BORN Hi Digital
A6. Best Use of Web Film in a Campaign
Campaign Name Brand Organization Agency Organization
Network Testing Network Vi Ogilvy India
#BrothersWhoCare Mondelez India Foods Private Limited Wavemaker India
My Birthday Song Mondelez India Wavemaker
Vande Maataram Anthem Film by Adani Sportsline Adani Sportsline
Center Fresh: Chewing Gum turns into jukebox Perfetti Van Melle Wavemaker
PARACHUTE ADVANSED #NOBAALBANKA Marico Ltd Madison Media
Journey of Growth HDFC Life LS Digital
Accelerating Purchase Intent with Lizol’s 10X Germ Kill proposition. RECKITT BENCKISER (INDIA) PRIVATE LIMITED Wavemaker
Jaquar x KoffeeWithKaran Jaquar Group Crescent Communications Private Limited
Night Manager x Herb'l Charcoal Dabur India Limited Dentsu X
Atomberg Breaking the Myth: Live Cricket on CTV is a premium buy !! Atomberg Madison Media
A7. Best Short Form Video
Campaign Name Brand Organization Agency Organization
Center Fresh: Chewing Gum turns into jukebox Perfetti Van Melle Wavemaker
Har Gaon Cipladine Cipla Health Ltd. Madison Media
Cadbury Silk - Unforgettable Love Tips Mondelez Foods Pvt LTD Wavemaker India
Built to take on surprises ADAS by Tata Motors | OMD Media | Pulse by Xapads Omnicom Media Group Xapads Media
Jeet Ka Insurance HDFC Life LS Digital
SIP Hai #FaydeWaliAadat HSBC Asset Management India Private Limited BORN Hi Digital
Mahindra XUV300 packs a big punch using hyper-personalization. Mahindra Automotive Interactive Avenues
House of McDowells Diageo Omnicom Media Group (PHD)
Endura Mass Salaahein Cipla Health Ltd. Madison Media
CEAT Change Soon Its Monsoon CEAT OGILVY
Santoor - Young Soch 2.0 Wipro Consumer Care & Lighting Wipro Consumer Care
When Lakme became the "unofficial sponsor" of Cannes Hindustan Unilever Limited Mindshare India
Pond’s CGI – Hydralite Makes A Splash Hindustan Unilever Mindshare Fulcrum
Mother's Day Campaign Zee Entertainment Enterprises Ltd
B1. Best Use of WAP /Html/ other sites for Mobiles and Best App Developed- Products / Services / Corporate / Social/ Films / TV S hows / Entertainment/ Lifestyle / Gaming etc.
Campaign Name Brand Organization Agency Organization
Godrej Properties Website Godrej Properties Madison Media
Jai Shree Ram Chant Room - Josh App VerSe Innovation -
Best App Development HT Labs (HMVL)
Educating the Consumers About Hair and Scalp Concerns by Using Biolage Scalp Scan Technology L'Oréal India Pvt. Ltd. Wavemaker
ABP Live App ABP Network NA
Doctor ki video home delivery in 10 mins MediBuddy ITW playworx
Nutraverse| The world’s first ever cookery show Zydus Wellness Tonic Worldwide
B2. Best Innovation in Mobile Marketing
Campaign Name Brand Organization Agency Organization
L’oreal Professional Advance Scalp campaign Loreal India Teads India
Asian Paints : Mera Wala Mood via Madison Media & Xapads Media Madison Media Xapads Media
Parachute Advansed Gold – Rakhe No baal Baanka Marico Ltd Madison Media
When Saffola Munchiez Crunched on the IPL Marico Ltd Madison Media
WhatsApp Changes India's Perception of Privacy! WhatsApp Starcom
Safety of Škoda Slavia, delivered by Swiggy! ŠKODA AUTO PHD Media
KitKat -Love breaks! Nestle India Pvt Ltd Zenith Media
Glucon D Immunovolt Powering Immunity Through Gamified Engagement! Zydus Wellness Wavemaker
Flipkart - Similar Apps Targeting Flipkart Mobavenue Media Private Limited
Bingo! Tedhe Medhe Snack Attack Bingo! Tedhe Medhe Team Pumpkin
Castrol MAGNATEC - Gaadi Chalao, Tractor Nahi Castrol India Mindshare India
Ghar Ek Mauka Ek UltraTech Cement Mindshare
Bike ke Liye "No Compromise" Castrol India Mindshare India
Maa's Message - A Divine AR Intervention Unilever Mindshare
Aajtak Whatspp channel AAJTAK
IGP x Netcore Cloud IGP Netcore Cloud
B3. Best Campaign- Use of Mobile and Mobile Monetization
Campaign Name Brand Organization Agency Organization
Goibibo in association Affle's Appnext Platform Goibibo Appnext Pte Ltd
Bajaj FinServe- Aapki Zaroorat, Hamara Support Personal Loan campaign | Xapads Bajaj Finserv Xapads Media
Beautiful Home Painting Services Asian Paints Madison Media
Bobble AI x Dabur Odomos Dabur Bobble AI
The Goibebo Campaign Goibibo Talented
Educating the Consumers About Hair and Scalp Concerns by Using Biolage Scalp Scan Technology L'Oréal India Pvt. Ltd. Wavemaker
Kellogg's Chocos - Doodh ka Solid Dost Kellogg India Pvt Ltd Mindshare India
B4. Best Use of Mobile – Customer Engagement
Campaign Name Brand Organization Agency Organization
Coke Studio - Apna Sunao Coca-Cola India Pvt Ltd EssenceMediacom
Perfetti -Center Fruit Campaign using Crafters by Silverpush Wavemaker Wavemaker X Silverpush
My Birthday Song Mondelez India Wavemaker
Mortein leveraged Amazon Ads Gamification solutions to drive customer education and induce new trials Reckitt Amazon Ads
“India’s largest AR graffiti” – IIT BOMBAY MOOD INDIGO IIT Bombay Laqshya Media Limited
Asian Paints : Mera Wala Mood via Madison Media & Xapads Media Madison Media Xapads Media
Ensure_Multi DSP_Customer Engagement Abbott Spark Foundry
When Saffola Munchiez Crunched on the IPL Marico Ltd Madison Media
L’oreal Professional Advance Scalp campaign Loreal India Teads India
Levi's Maximized Brand Recall among relevant audiences using mobile-first awareness campaign via Amazon Ads Levi's Amazon Ads
Kellogg's Chocos - Doodh ka Solid Dost Kellogg India Pvt Ltd Mindshare India
Maa's Message - A Divine AR Intervention Unilever Mindshare
Multi-Screen Reality drives dividend for Domex HUL Mindshare Fulcrum
IGP x Netcore Cloud IGP Netcore Cloud
B5. Best Multi Mobile Channel Campaign
Campaign Name Brand Organization Agency Organization
RC Naya Sher x IPL United Spirits Limited Omnicom Media Group India Private Limited
Prime Beyond Limits: Showcasing a World of Benefits Amazon India Interactive Avenues
Zepto - Multi Channel Campaign Zepto Mobavenue Media Private Limited
Flipkart Ads X Oppo: Oppo's Successful Shot at Launching Reno10 on Flipkart Oppo Flipkart Ads
Flipkart Ads X Sony Playstatsion's Power Play: Capturing 13.6% Market Share Surge on Flipkart Sony Playstation Flipkart Ads
RCAP Campervan United Spirits Limited Omnicom Media Group India Private Limited
Best Multi Mobile Channel Campaign - Savings Account Yes Bank Performics
Prizes, Partnerships and Digital Delights - Festive Spends HSBC VML
Castrol MAGNATEC - Gaadi Chalao, Tractor Nahi Castrol India Mindshare India
Ghar Ek, Mauka Ek UltraTech Cement Mindshare
Bike ke Liye "No Compromise" Castrol India Mindshare India
B6. Best Use of Mobile to Drive Sales
Campaign Name Brand Organization Agency Organization
Gillette drove 6X category penetration using Amazon Ads P&G Amazon Ads
SMC Clinic Asian Paints Madison Media
Flipkart Ads x Fire Boltt: Rakhi gifting re-invented Firebolt Flipkart Ads
Rich shoppable data to drive sales uplift for Durex RECKITT BENCKISER (INDIA) PRIVATE LIMITED Wavemaker
Leveraging Amazon ads via Full funnel campaign strategy to drive 100%+ sales growth for Hopscotch in Kids category Hopscotch Amazon Ads
HP leveraged Amazon’s audiences and Ad solutions to establish HP Omen as a leading product in the Premium Gaming category HP Amazon Ads
Inside Sebamed's “Umeed nahi Sach” Full Funnel Activation to drive 60% incremental sales Sebamed Amazon Ads
B7. Cross Mobile Integration
Campaign Name Brand Organization Agency Organization
HP leveraged Amazon’s audiences and Ad solutions to establish HP Omen as a leading product in the Premium Gaming category HP Amazon Ads
C1. Best Use of Social Networks/ Social Media
Campaign Name Brand Organization Agency Organization
Safety Comes First #BuckleUpIndia Campaign by CEAT Accelerates Awareness in metro cities! CEAT Limited Madison Media
Best Use of Social Networks/ Social Media HT Labs (HMVL)
MTR Minuteverse MTR Foods Wavemaker
Softouch Karuppu Campaign Wipro Consumer Care Pvt Ltd
Royal Stag: A Billion Films For A Billion Fans Pernod Ricard India Ltd Wavemaker India
Max Healthcare-Emergency Campaign Max Healthcare Institute Limited Dentsu Creative
Cadbury Gaane Mishti Folk Fusion Mondelez India ABP Pvt. Ltd.
#YehHainNayiDilli Delhi Capitals Sportz Interactive
Find the X by Air India Express Air India Express BigTrunk Communications
Maggi Korean Noodles Nestle India
Most Trusted Brand to the Most Used Brand BISLERI INTERNATIONAL PVT LTD Wavemaker India
#TataCrucibleTurns20 Tata Crucible GOZOOP Group
Doctor ki video home delivery in 10 mins MediBuddy ITW playworx
#StunnedByLloydStellar - GIF Creation Havells India Ltd SocioClout
#StunnedByLloydStellar - Launch Event Campaign Havells India Ltd SocioClout
Havells #RishtonKiGrooming TVC Campaign Havells India Ltd Digital Refresh Networks
Havells #HavellsKeDeva TVC Havells India Ltd Digital Refresh Networks
500 KMS OF CONVERSATIONS! Castrol Mindshare
Bayer 4 Health Bayer Pharma Pvt Ltd MediaMedic Communications Pvt. Ltd.
When Lakme became the "unofficial sponsor" of Cannes Hindustan Unilever Limited Mindshare India
C2. Community Engagement / Community Building and Most Effective Social Listening
Campaign Name Brand Organization Agency Organization
DishTV - Shor Machao Cricket Ka Asli Partner DishTV Interactive Avenues
Corona Loong Weekend AB InBev
Digitising Matrix Hair Dressers to Promote Brand Love and Consumerise the Matrix Pro-Hair Transformers (MHT 3.0) Event L'Oréal India Pvt. Ltd. Wavemaker
Saffola 40 under 40 Marico Limited Entertainment Network India Limited (ENIL) Mirchi
Era Unveiled: Spotify's Moment Marketing Harmonizing with Taylor Swift's World Tour Spotify Interactive Avenues
#YehHainNayiDilli Delhi Capitals Sportz Interactive
Skoda Freedom Ride Skoda Auto PHD Media
C3. Leveraging Social Media to boost brand ROI and engagement
Campaign Name Brand Organization Agency Organization
Pongal-O-Pongal Challenge Tata Tea Chakra Gold Media.Monks
How Warner Bros. Discovery Kids Cluster Brands Doubled Monetization Organically on YouTube? Warner Bros. Discovery NA
Navratri Campaign #ChakraGoldGhanamainaBommalu Tata Tea Chakra Gold Media.Monks
#youdontwanttomissthebus Aditya Birla Sun Life Insurance (ABSLI) Interspace Communications Pvt Ltd
Bingo AI Meme Gallery ITC Bingo Mad Angles Pixelfox
Center Fresh: Chewing Gum turns into jukebox Perfetti Van Melle Wavemaker
Find the X by Air India Express Air India Express BigTrunk Communications
Maggi Korean Noodles Nestle India
#FDWalaSavings - ActivMoney Kotak Mahindra Bank Limited NA
500 KMS OF CONVERSATIONS! Castrol Mindshare
C4. Best Use of Topical Posts in a Campaign
Campaign Name Brand Organization Agency Organization
The Great Indian Kapil Show Netflix EO2 Events LLP
5 Star V Day: Mush Detector Mondelez India Foods Private Limited Wavemaker
Women's Day Campaign Zee Entertainment Enterprises Ltd (Zee Sarthak)
Vi Topical marketing Vi Ogilvy India
Killing with Modern Advertising's Collaborative Edge Netflix Wavemaker
Netflix End Of The Year 2023 Netflix Kulfi Collective
KitKat World Cup Campaign Nestlé India Ltd. VML
Tata AIA Father’s Day AI Campaign Tata AIA Life Insurance Company Limited
Luminous - Women In Energy Campaign 2023 Luminous Power Technologies Private Limited AutumnGrey
Dabur Amla Hair Oil Karwa Chauth Campaign Dabur India Limited Dentsu X
Imperial Blue Packaged Drinking Water Pernod Ricard India by Viacom 18 Pvt. Ltd Wavemaker India
KitKat India - You Make My Break KitKat India Social Panga & Eleve Media
C5. Best Use of User Generated Content
Campaign Name Brand Organization Agency Organization
Royal Stag: A Billion Films For A Billion Fans Pernod Ricard India Ltd Wavemaker India
Bingo AI Meme Gallery ITC Bingo! Mad Angles Pixelfox
Digitising Matrix Hair Dressers to Promote Brand Love and Consumerise the Matrix Pro-Hair Transformers (MHT 3.0) Event L'Oréal India Pvt. Ltd. Wavemaker
Sprite - Hasi Ke Bulbule Coca-Cola India Pvt Ltd essencemediacom
Center Fresh: Chewing Gum turns into jukebox Perfetti Van Melle Wavemaker
Tata AIA Father’s Day AI Campaign Tata AIA Life Insurance Company Limited
Dark Fantasy - Biting into a million fantasies ITC Limited Interactive Avenues
How NIVEA created 4.5 lac + Brand Advocates for life in just 3 months Beiersdorf OMD
Tata Tea Gold - Durga Pujo Campaign - #BanglarNokshaPujo Tata Consumer Products Limited Media.Monks
Maggi Korean Noodles Nestle India
C5.i) Best Use of User Generated Content for Quantitative Analysis
Campaign Name Brand Organization Agency Organization
India’s Largest Gaming and Battery Test Campaign Infinix
C6. Best Use of Influencer Marketing
Campaign Name Brand Organization Agency Organization
ConfirmTkt Won the World Cup ConfirmTkt Wavemaker
KitKat India - Catch A Break KitKat India Social Panga & Eleve Media
KitKat India - You Make My Break KitKat India Social Panga & Eleve Media
When Saffola Munchiez Crunched on the IPL Marico Ltd Madison Media
Unity in Diversity brought to you by Imperial Blue Super Hit Nights Pernod Ricard India Ltd Wavemaker India
KitKat - Catch a break! Nestle India Pvt Ltd Zenith Media
5 Star V Day: Mush Detector Mondelez India Foods Private Limited Wavemaker
Saffola - Inspiring Young India to take Roz Ka Healthy Step Marico Ltd Madison Media
The Trust Transparency Campaign Voltas Beko Pravis Consulting
#InlfuencEx23 Awards - Class of 2023 - Driven by Hyundai Hyundai Motor India Ltd. Havas Play
CEAT Tyres CrossDrive AT CEAT Tyres FCB Kinnect
TVS NTORQ REVVV TVS Motor Company Adglobal360 India Pvt. Ltd.
Mirchi Swathi - C.6 Best Use of Influencer Marketing. Radio Mirchi
Doctor ki video home delivery in 10 mins MediBuddy ITW playworx
#StunnedByLloydStellar - Amplification Havells India Ltd SocioClout
Havells BLDC+ - Influencer Collaboration and Amplification Havells India Ltd SocioClout
500 KMS OF CONVERSATIONS! Castrol Mindshare
Term insurance for all by Kotak Life Kotak Mahindra Life Insurance Company
Havells Festive Campaigns Havells India Ltd SocioClout
Havells #KhushiyonKiDor Havells India Ltd SocioClout
When Lakme became the "unofficial sponsor" of Cannes Hindustan Unilever Limited Mindshare India
Most Trusted Brand to the Most Used Brand BISLERI INTERNATIONAL PVT LTD Wavemaker India
Softouch #Black is my favorite colour Wipro Consumer Care Pvt Ltd
D1. BEST SEO FOR WEBSITE/UNIVERSAL SEARCH RANKING AND SEM STRATEGY
Campaign Name Brand Organization Agency Organization
14.5 Million Impressions and Counting: MyNestle's Extraordinary Year-Long Organic Success Story! Nestle India Pvt Ltd Zenith Media
Weaving success for 2.4x Growth in Revenue Libas Infidigit
How NPDI achieved 282.44% growth in Organic traffic for Diamondrensu Diamondrensu NP Digital India
AskNestle Shines with 76% Organic Boost, Where Hindi Traffic Takes the Lead with Impressive 53% Share! Nestle India Pvt Ltd Zenith Media
Incredible 41X growth in organic revenue in just 4 months …..That's how Nike does it Superbalist Infidigit
Tata AIA's SEO Triumph: Top 5 Google Rankings Doubles Non-branded Traffic by 120% Tata AIA Life Insurance Ruglas Media Private Limited
Leveraging User Intent to Enhance Online Presence Maruti Suzuki India Mindshare
SEO for Essco by Jaquar Group Jaquar Group Crescent Communications Private Limited
When Maggi became an integral part of recipes! Nestle India Pvt Ltd Zenith Media
D2. BEST PPC
Campaign Name Brand Organization Agency Organization
Beautiful Home Painting Services Asian Paints Madison Media
Tata Structura PPC Campaign Tata Steel Huddlers Innovation Pvt.Ltd
CIR built an E-comm first Adult Incontinence Care brand using Amazon Search Ads Piramal Amazon Ads
Blue Star AC's Quarterly Sales Soar within 48 hours of Amazon's Great Indian Festival Sale kickoff ! BlueStar Limited Madison Media
Blue Star Air Conditioner - 1.2 Ton becomes #1 on Amazon!! BlueStar Limited Madison Media
266% increase in return on ad spend for Kalpataru’s Aria- A Luxury Serviced Plots Project via Performance Max Campaigns on Google Kalpataru Limited SOCIAL BEAT
TTK Prestige Ltd TTK Prestige Ltd
E1. Best Integrated Media Campaign - Product/ Services
Campaign Name Brand Organization Agency Organization
Jameson x Badshah - Let It Flow Jameson - Pernod Ricard India Universal Music Group for Brands - India
#youdontwanttomissthebus Aditya Birla Sun Life Insurance (ABSLI) Interspace Communications Pvt Ltd
#BrothersWhoCare Mondelez India Foods Private Limited Wavemaker India
Every Walk A Rampwalk Bata India LTD FCB Kinnect
Saffola - Inspiring Young India to take Roz Ka Healthy Step Marico Ltd Madison Media
Oreo Bola Mat Bol Mondelez India Pvt. Foods Ltd. Wavemaker
KeshKing India's No1 Hair Oil | Pulse via Xapads Interactive Avenues Emami Group Xapads Media
Fortune KGMO Pickle - Achaar ka perfect jodidaar Adani Wilmar Limited Social Beat
Cadbury Dairy Milk #CheerForAllSports Mondelez India Pvt. Ltd. Wavemaker
Nescafe Classic Leading Coffee Recruitment in India Nestle India Pvt Ltd Zenith Media
Maggi Korean Noodles Nestle India
Bilra White-White Cement Ka Advantage Brand Campaign ft Vicky Kaushal Birla White Cement- A unit of UltraTech Cement Limited Autumn Advertising Private Limited
Castrol MAGNATEC - Gaadi Chalao, Tractor Nahi Castrol India Mindshare India
Ghar Ek, Mauka Ek UltraTech Cement Mindshare
Once You Pop, The Fun Don't Stop Kellogg India Pvt Ltd Mindshare India
Bike ke Liye "No Compromise" Castrol India Mindshare India
Gillette drove 6X category penetration using Amazon Ads P&G Amazon Ads
E2. Best Integrated Media Campaign - Corporate
Campaign Name Brand Organization Agency Organization
Gulf Oil Radio Humsafar Gulf Oil Mirchi
Where The Heart Is Asian Paints Madison Media
Axis Bank Splash in partnership with Mirchi Axis Bank Entertainment Network India Limited (ENIL) Mirchi
SBI Life Spell Bee in association with Mirchi SBI Life Entertainment Network India Limited (ENIL) Mirchi
Mirchi Freshers Hero MotoCorp Entertainment Network India Limited (Mirchi)
Game Of Life ICICI Lombard Ogilvy
Har Jazbe Ke Liye! Clix capital
Words of Pride Disney Star Mindshare
E3. Best Integrated Media Campaign - Social Cause
Campaign Name Brand Organization Agency Organization
Cadbury Dairy Milk: Bringing communities closer, one sweet bite at a time Mondelez India Foods Private Limited Wavemaker
Berger Diwali - Chiku Ki Paintings Berger Paints India Green Chutney Films
House of McDowells Diageo Omnicom Media Group (PHD)
The Smart Barley Program AB InBev
ThisAdIsMyStore Mondelez Wavemaker
Ghar by One Digital Entertainment on its content platform Blush One Digital Entertainment
Mone Rekho (Eternal Remembrance) Narayana Hrudayalaya Limited ABP Pvt Ltd
Castrol CRB Turbomax Pragati Ki Paathshaala Castrol Mindshare
Maa's Message - A Divine AR Intervention Unilever Mindshare
Words of Pride Disney Star Mindshare
E4. Best Integrated Media Campaign - Films/ TV Shows / News Shows / Events
Campaign Name Brand Organization Agency Organization
Netflix's Rana Naidu: Fixing the Digital Landscape Netflix Wavemaker
Spotify India ne kiya Hip Hop ka scene change Spotify India Interactive Avenues
Kho Gaye Hum Kahan - Dost First, Post Later Netflix Wavemaker
MTR Minuteverse MTR Foods Wavemaker
Pro Kabaddi League Season 10 - Har Saans Mein Kabaddi Disney Star N.A. Sportz Interactive Pvt. Ltd.
Breaking Headlines with Scoop Netflix Wavemaker
Multi-Screen Reality drives dividend for Domex HUL Mindshare Fulcrum
Britannia Marie Gold My Start Up Show: Reigniting Entrepreneurial Dreams of Every Homemaker Britannia Mindshare
E5. Most Effective Use of Digital Analytics
Campaign Name Brand Organization Agency Organization
Say It With Oreo Mondelez India Pvt. Foods Ltd. Wavemaker
Cadbury Dairy Milk #CheerForAllSports Mondelez India Pvt. Ltd. Wavemaker
AskNestle driving performance to build relevance for personalization Nestle India Pvt Ltd Zenith Media
LEGO leveraged Amazon’s deterministic signals to identify passion points for their launches and grow their business in India LEGO Amazon Ads
Cadbury Chocobakes Cakes - Are you related to Santa? Mondelez India Wavemaker
Bajaj FinServe- Aapki Zaroorat, Hamara Support Personal Loan campaign | Xapads Bajaj Finserv Xapads Media
Blue Star Air Conditioner - 1.2 Ton becomes #1 on Amazon!! BlueStar Limited Madison Media
Harnessing the Power of 1st Party Data Maruti Suzuki India Mindshare
Castrol MAGNATEC - Gaadi Chalao, Tractor Nahi Castrol India Mindshare India
Bike ke Liye "No Compromise" Castrol India Mindshare India
E6. Best Media Campaign – Gender Parity
Campaign Name Brand Organization Agency Organization
Axis Bank Finance Without Bias Axis Bank AutumnGrey Bangalore
#AbsolutAlly Pernod Ricard India Ltd Wavemaker India
Mahindra Rise - Mothers Day Campaign Mahindra Group Leo Burnett
Empowering Mothers with Harpic #MomWaaliDiwali RECKITT BENCKISER (INDIA) PRIVATE LIMITED Wavemaker
Gender Inclusivity by Air India Express Air India Express BigTrunk Communications
Drive Like A Lady Kotak General Insurance ibs fulcro
OLAY #STEMTheGap Olay India Madison PR
Paisa Hai Power Aditya Birla Capital
Skoda- Women's day Skoda Auto PHD Media
DEI - Nukkad Natak ICICI Lombard
Words of Pride Disney Star Mindshare
Hyundai X Man's World - The Drive Within Hyundai Motor India Ltd. Havas Play
E7. Campaign with the Best ROI
Campaign Name Brand Organization Agency Organization
DIGITAL INDIA KA DIGITAL IPL Viacom18 Media Pvt Ltd Wavemaker India
Blue Star Air Conditioner - 1.2 Ton becomes #1 on Amazon!! BlueStar Limited Madison Media
Mahindra Bolero Maxx Pik-up launch Mahindra & Mahindra Hansa customer equity Pvt ltd
Ghar Banega Toh Desh Banega by Aadhar Housing Finance Aadhar Housing Finance BigTrunk Communications
Flipkart X boAt: A Perfect Launch to Soar Success Boat Flipkart Ads
The Dubai Dialogue Season 2 BCCL Media International Limited MIRCHI- Entertainment Network India Ltd
Complan Mobile-TV Collaboration: FPD Finesse Zydus Wellness Wavemaker
Rj Bane TJ (Terrain Jockey) Gulf Oil Entertainment Network India Limited (ENIL) Mirchi
Shriram Finance x Netcore Cloud Shriram Finance Netcore Cloud
E8. Best Digital Innovation
Campaign Name Brand Organization Agency Organization
Paytm Pocket Soundbox One97 Communications Limited
The ART Therapy : IIT BOMBAY MOOD INDIGO IIT Bombay Laqshya Media Limited
BLACK & WHITE X BOBBLE FIFA Diageo Omnicom Media Group India Private Limited
Educating the Consumers About Hair and Scalp Concerns by Using Biolage Scalp Scan Technology L'Oréal India Pvt. Ltd. Wavemaker
My Birthday Song Mondelez India Wavemaker
Dark Fantasy - Biting into a million fantasies ITC Limited Interactive Avenues
Nerolac Deepawali'23 Campaign Kansai Nerolac Paints Limited Adscii Media & Palindrome Media
Rethinking Data AB InBev
Big Screen Better Result: NIVEA Gel Body Lotion CTV Maximization strategy Beiersdorf OMD
Diwali AdGPT Maruti Suzuki India Mindshare
Home Loan Broad Match campaign by Tata Capital Tata Capital Ethinos Digital Marketing
Castrol MAGNATEC - Gaadi Chalao, Tractor Nahi Castrol India Mindshare India
Ghar Ek, Mauka Ek UltraTech Cement Mindshare
Bike ke Liye "No Compromise" Castrol India Mindshare India
Jan Gan Man (AI version) AAJTAK
E9. Most Effective Use of AI, data analytics, machine learning for a Campaign and Business Optimisation
Campaign Name Brand Organization Agency Organization
NBO Model Aditya Birla Sun Life Mutual Fund Hansa Cequity
Say It With Oreo Mondelez India Pvt. Foods Ltd. Wavemaker
Dark Fantasy - Biting into a million fantasies ITC Limited Interactive Avenues
Levi's Maximized Brand Recall among relevant audiences using mobile-first awareness campaign via Amazon Ads Levi's Amazon Ads
My Birthday Song Mondelez India Wavemaker
AI-ML Model for Mahindra Auto Mahindra & Mahindra HANSA CUSTOMER EQUITY PRIVATE LIMITED
AskNestle driving performance to build relevance for personalization Nestle India Pvt Ltd Zenith Media
AI – Retrieval based Voice Conversion Mirchi
Teleportation Cafe Lufthansa Group Mindshare
Britannia 5050 Golmaal: An AI Coach with Twist Britannia Mindshare
E10. Best use of AR or VR
Campaign Name Brand Organization Agency Organization
When Saffola Munchiez Crunched on the IPL Marico Ltd Madison Media
“India’s largest AR graffiti” – IIT BOMBAY MOOD INDIGO IIT Bombay Laqshya Media Limited
Navratri Campaign #ChakraGoldGhanamainaBommalu Tata Tea Chakra Gold Media.Monks
Nutraverse| The world’s first ever cookery show Zydus Wellness Tonic Worldwide
Pongal AR Filter - #WinkinBackTraditions Britannia Winkin' Cow Schbang
How NIVEA created 4.5 lac + Brand Advocates for life in just 3 months Beiersdorf OMD
Sparkling holiday rewards with CGI magic HSBC VML
Maa's Message - A Divine AR Intervention Unilever Mindshare
Using AR and Influencers to Build Excitement and Engagement for L'Oréal Professionnel INOA Hair Colour ID L'Oréal India Pvt. Ltd. Wavemaker
E11. Best Use of Experiential Tech for Digital & Physical Experiences
Campaign Name Brand Organization Agency Organization
Tata Nexon Persona Generator Tata Motors Passenger Vehicles Dentsu Creative
Royal Stag Boom Box : The Original Sound of Generation Large Pernod Ricard India Ltd Wavemaker India
Cadbury Dairy Milk #CheerForAllSports Mondelez India Pvt. Ltd. Wavemaker
Ayushmann Bhava Godrej Appliances eKaleido Innovation
Royal Stag: A Billion Films For A Billion Fans Pernod Ricard India Ltd Wavemaker India
STB – MIS (Made In Singapore) Experiential OOH Zenith Media Publicis OOH
Dark Fantasy - Biting into a million fantasies ITC Limited Interactive Avenues
Join The Copverse - Prime Video's AI adventure Prime Video Interactive Avenues
Kia ArtBeat Kia India INNOCEAN WORLDWIDE COMMUNICATION PRIVATE LIMITED
Mumbai Airport Creative HSBC VML
Analyst Day ICICI Lombard GIC
Delivering higher stickiness & incremental revenue growth opportunities through positive experiences at the Customer Experience Centre Tata Communications
Multi-Screen Reality drives dividend for Domex HUL Mindshare Fulcrum
Britannia Nutrichoice: The 30sec Print Ad Britannia Mindshare
E12. Breakthrough Technology as Part of a Campaign
Campaign Name Brand Organization Agency Organization
Mahindra's Boundary-Breaking Move at World Cup 2023: Industry First Branded Tab in Live Cricket Experience! Mahindra Automotive Interactive Avenues
Cadbury Dairy Milk #CheerForAllSports Mondelez India Pvt. Ltd. Wavemaker
Chupa Chups Halloween Hacks Perfetti Van Melle Wavemaker
Say It With Oreo Mondelez India Pvt. Foods Ltd. Wavemaker
Using Several Digital Tech Platforms to Implement India's First Scalp Diagnosis for L'Oréal Professionnel Scalp Advanced Range L'Oréal India Pvt. Ltd. Wavemaker
Name Tales: where names tell stories, and hearts cradle cherished memories. Madison World Madison Media
Ghar Ek, Mauka Ek UltraTech Cement Mindshare
E13. Location-based or Proximity Marketing Campaign of the Year
Campaign Name Brand Organization Agency Organization
Cadbury 5Star - Mush Detector Mondelez India Foods Private Limited Wavemaker India
Brand Service Campaign | PivotRoots- A Havas Company x Prime Video Amazon Prime Video PivotRoots- A Havas Company
Kia Seltos Launch Campaign - Weather DCO Kia India INNOCEAN WORLDWIDE COMMUNICATION PRIVATE LIMITED
UltraTech - Ghar ek Mauka Ek | Mindshare | Xapads Mindshare World Xapads Media
Right Here, Right Now, Glucon-D hain is pal yahan Zydus Wellness Wavemaker
Weather-based AI-enabled campaign for appetising moments DS SPICECO PRIVATE LIMITED (CATCH FOODS) GRAPES DIGITAL PVT LTD
Mother Dairy increases booth footfalls using a hyper-local strategy Mother Dairy Interactive Avenues
Ethnix by Raymond Ethnix by Raymond mediasmart x Madison Media
Hair Hygiene Mission - Mediker X Brand Street Integrated Marico Brand Street Integrated Consultancy Network
E14. Most Effective App for Consumer
Campaign Name Brand Organization Agency Organization
Freedom Festival Campaign One97 Communications Limited (Paytm)
Kotak Meter | The World's First Insurance with Cashback Kotak General Insurance ibs fulcro
E15. Best Omni-Channel Campaign Management & Marketing Automation
Campaign Name Brand Organization Agency Organization
360 Degree Campaign to Establish the Anti Hair Fall Value Proposition in a Highly Cluttered Category for Kérastase Genesis Range L'Oréal India Pvt. Ltd. Wavemaker
TVS Credit's Omni-Channel Marketing TVS Credit Services Limited
Omnichannel Marketing Automation DECISIVE ANALYTICAL SYSTEMS PVT. LTD NA
Ethnix by Raymond Ethnix by Raymond mediasmart x Madison Media
Flipkart Ads X Sony Playstatsion's Power Play: Capturing 13.6% Market Share Surge on Flipkart Sony Playstation Flipkart Ads
E16. Best Data-Driven Marketing Strategy
Campaign Name Brand Organization Agency Organization
Rethinking Data AB InBev
Say It With Oreo Mondelez India Pvt. Foods Ltd. Wavemaker
Mahindra Thar presents #ExploreTheImpossible Mahindra Automotive Interactive Avenues
Leveraging Fire TV to drive high impact awareness for Adidas X BCCI Team India jersey partnership Adidas Amazon Ads
Mahindra XUV300 packs a big punch using hyper-personalization. Mahindra Automotive Interactive Avenues
Cadbury Silk - Unforgettable Love Tips Mondelez India Pvt. Ltd. Wavemaker India
Cadbury Dairy Milk: Bringing communities closer, one sweet bite at a time Mondelez India Foods Private Limited Wavemaker
Citroen: Maximizing Consideration Through Multi-Platform Media Buying Stellantis Starcom India
Ensure X Tuttler_Data Driven Marketing Strategy Abbott Spark Foundry
E17. Best use of Native Advertising
Campaign Name Brand Organization Agency Organization
Building a one-stop destination for Baby and Toddler category shoppers and leverage multi-media touchpoints to drive efficiency and impact for Baby brands on Amazon Amazon Ads
Intel worked with Amazon Ads to deliver a differentiated shopping experience for gaming community Intel Amazon Ads
American Tourister Packs a Punch in One Shot With an Immersive One-click IPL Campaign on Glance BigTrunk Communications InMobi and Glance
Best use of Native Advertising HT Labs (HMVL)
ICICI Prudential Life Insurance Drives High-Quality Leads at Lower Costs with Taboola ICICI Prudential Life Taboola
E18. Best Digital OOH Campaign
Campaign Name Brand Organization Agency Organization
Tata Tea Gold: Durga Pooja Campaign Tata Consumer Products Limited Laqshya Media Limited
Desh ke Dhagee : Tata Tea Premium Tata Consumer Products Limited Laqshya Media Limited
Ab Kahani Badlegi - Aditya Birla Finance Aditya Birla Capital Platinum Communications Pvt Ltd, (a unit of madison world)
Activ One - Aditya Birla Health Insurance Aditya Birla Capital Platinum communication pvt ltd, a division of madison world
Corona Loong Weekend AB InBev
Upgrading The Skyline Of GIFT City Shivalik Group CRAYWINGZ
KitKat World Cup Campaign Nestlé India Ltd. VML
Once You Pop, The Fun Don't Stop Kellogg India Pvt Ltd Mindshare India
F3. Best Use of WAP /Html/ other sites for Mobiles and Best App Developed- Products / Services / Corporate / Social/ Films / TV S hows / Entertainment/ Lifestyle / Gaming etc.
Campaign Name Brand Organization Agency Organization
Nutraverse| The world’s first ever cookery show Zydus Wellness Tonic Worldwide
F4. Best Use of Mobile to Drive Sales
Campaign Name Brand Organization Agency Organization
Inside Figaro Baby’ s full funnel campaign & growth story with Amazon Ads Figaro Baby Amazon Ads
D2C bedding brand, Haus and Kinder leveraged Amazon Ads to build an brand name and be in the tops ranks in cluttered Category Haus and Kinder Amazon Ads
Bumtum leveraged Amazon Ads to gain 7x market share to become a leading Economy Baby Diaper Brand Bumtum Amazon Ads
Turtle Chips successful product launch on Amazon Orion India Amazon Ads
How Montra Super-auto Zipped streets, Zapped Category & Zoomed UP! TI clean mobility Pvt. Ltd. Madison World
F5. Best Use of Social Networks/ Social Media
Campaign Name Brand Organization Agency Organization
ConfirmTkt Won the World Cup ConfirmTkt Wavemaker
F6. Leveraging Social Media to boost brand ROI and engagement.
Campaign Name Brand Organization Agency Organization
#JagahDikhao Akshara Centre Eighty Two Point five Communications Pvt. Ltd.
ConfirmTkt Won the World Cup ConfirmTkt Wavemaker
F7. Most Effective Use of Digital Analytics
Campaign Name Brand Organization Agency Organization
Nutty Gritties leveraged Amazon Ads to become among the top brands in Gifting category with over 3.3X sales growth in Diwali Nutty Gritties Amazon Ads
Turtle Chips successful product launch on Amazon Orion India Amazon Ads
Howzat - Digital Analytics Mobavenue Media Private Limited Howzat
Pintola became #Rank1 Bestseller in Peanut Butter Category on Amazon Das Foodtech Pvt. Ltd. Amazon Ads
Plantex leveraged Amazon ads to drive market share in new categories Plantex Amazon Ads
F8. Best Digital Innovation
Campaign Name Brand Organization Agency Organization
RummyCircle - App Discovery Campaign RummyCircle Mobavenue Media Private Limited
Reflections Info Systems Pvt. Ltd. Reflections Info Systems Pvt. Ltd.
F9. Location-based or Proximity Marketing Campaign of the Year
Campaign Name Brand Organization Agency Organization
Hyperlocal Marketing Campaign Mahindra Finance ProManage.biz
Step into Savings: Ignite your shopping experience with SPAR Hypermarket SPAR Hypermarket Pvt. Ltd. Madison World
F11. Best PPC Campaign
Campaign Name Brand Organization Agency Organization
How we achieved 509% Growth in Website Revenue from Paid Campaigns along with 154% Increase in Average ROI for GWD KIDS GWD Kids NP Digital India
Pintola became #Rank1 Bestseller in Peanut Butter Category on Amazon Das Foodtech Pvt. Ltd. Amazon Ads
Inside Figaro Baby’ s full funnel campaign & growth story with Amazon Ads Figaro Baby Amazon Ads
Nutty Gritties leveraged Amazon Ads to become among the top brands in Gifting category with over 3.3X sales growth in Diwali Nutty Gritties Amazon Ads
How NPDI increased the Lead Count by 3x with 90% Lead Qualification Global Hearing NP Digital India
G1. Best Marketing Startup
Campaign Name Brand Organization Agency Organization
Mahindra Cero Performance Marketing Campaign Mahindra MSTC recycling Private Limited BLeap Strategic Marketing & Brand Consultants
Star and Daisy became #Rank1 Bestseller in Baby Walkers, Highchairs & Scooters through Amazon search ads Star & Daisy Amazon Ads
PubLive Mediatech Private Limited PubLive NA
G2. Best Innovator
Campaign Name Brand Organization Agency Organization
Best Innovator HT Labs (HMVL)
G4. BEST PPC
Campaign Name Brand Organization Agency Organization
Bumtum leveraged Amazon Ads to gain 7x market share to become a leading Economy Baby Diaper Brand Bumtum Amazon Ads
D2C bedding brand, Haus and Kinder leveraged Amazon Ads to build an brand name and be in the tops ranks in cluttered Category Haus and Kinder Amazon Ads
GOVO leveraged Amazon Search Ads to feature in top 5 Soundbar brands on Amazon and optimize cost of doing business by 80% GOVO Amazon Ads
Physics Wallah leveraged Amazon Ads to achieve 40X sales growth and Rank #1 best seller status Physics Wallah Amazon Ads
G5. Best Data-Driven Marketing Strategy
Campaign Name Brand Organization Agency Organization
Star and Daisy became #Rank1 Bestseller in Baby Walkers, Highchairs & Scooters through Amazon search ads Star & Daisy Amazon Ads
Physics Wallah leveraged Amazon Ads to achieve 40X sales growth and Rank #1 best seller status Physics Wallah Amazon Ads
Plantex leveraged Amazon ads to drive market share in new categories Plantex Amazon Ads
G6. Leveraging Social Media to boost brand ROI and engagement
Campaign Name Brand Organization Agency Organization
Best Sports Series for Brand Chitalr Bandhu Mithaiwale Women's CricZone
G7. Best Integrated Media Campaign - Product/ Services
Campaign Name Brand Organization Agency Organization
Best Integrated Media Campaign - Product/ Services HT Labs (HMVL)
G0VO built strong recall in the cluttered audio category by leveraging 360 degree integration on Hip Hop India on Amazon miniTV GOVO Amazon Ads
G8. Campaign with the Best ROI
Campaign Name Brand Organization Agency Organization
10 MONTHS OPTIMIZATION STRATEGY FOR USER ACQUISITION AND REVENUE GROWTH Th Rug Decor Botpresso
Star and Daisy became #Rank1 Bestseller in Baby Walkers, Highchairs & Scooters through Amazon search ads Star & Daisy Amazon Ads
G9. Best Digital Innovation
Campaign Name Brand Organization Agency Organization
Best Digital Innovation HT Labs (HMVL)