Categories Name : MOBILE and TABLETS
Sub-Category : Best Use of Mobile – Customer Engagement
Campaign Name : Dual Screen Reality drives dividend for Domex
Brand Results compared over previous Year • TOM moved by 23% which is significant (Best in Class) as per Kantar FMCG benchmarks • 24% increase in Online Ad Awareness • 23% increase in message association • Increase on Share of Endorsement - o 'Effective for cleaning toilet': 300 BPS o ‘Germ kill': 800 BPS o 'Bad smell away ' : 700 BPS • 5% spike in Google Trends on Domex vs Toilet Cleaners 14% engagement rate - surpassing industry standards Business Results • Purchase Intent increased by 13% (Source: Nielsen Brand Track & Campaign Brand Lift Study conducted)