Results

We executed a high-impact paid marketing campaign for our D2C website, Shop.GodrejSecure.com, leveraging a strategic mix of Brand Search and Performance Max campaigns. This approach significantly boosted performance, contributing 31% of total revenue. Our Paid Search campaigns alone generated ₹1.28 crore, achieving an impressive 354% ROAS, while Performance Max campaigns for home lockers drove ₹1.83 crore in revenue with a 357% ROAS. These results reflect our data-driven approach and precision in campaign execution. A key factor in this success was our continuous optimization of keywords and bidding strategies. By setting a target ROAS of 300% and refining our approach in real-time, we successfully exceeded expectations, delivering an overall ROAS of 350%. We took our paid marketing strategy to the next level by optimizing Google Merchant Center and seamlessly integrating it with our Performance Max campaigns. This enabled us to maximize visibility and drive higher conversions for our D2C website, Shop.GodrejSecure.com. By refining our headlines and crafting detailed, compelling descriptions, we ensured that our products stood out in search results. As a result, we achieved an unmatched 100% Share of Voice (SOV) on Google for home locker searches, solidifying our brand's dominance in the category. This, combined with our precision-targeted Brand Search and Performance Max campaigns, contributed ₹3.11 crore in revenue, with ROAS exceeding 350%. Our data-driven keyword and bidding strategy not only helped us meet but exceed our 300% ROAS target, reinforcing our ability to deliver high-impact, performance-driven marketing campaigns.Our search campaigns delivered exceptional performance, achieving a CTR of over 15% and an impression share exceeding 70%. This strong visibility and engagement reinforced our brand presence, driving higher click-through rates and maximizing the impact of our paid marketing efforts.