Results

Ugaoo: Transforming India’s Gardening Experience with Amazon Ads Ugaoo, a new-age D2C gardening brand, set out to solve a unique challenge—making gardening accessible and inspiring in a market that’s 80% unorganized. While the Lawn & Garden category in India is growing steadily (INR 15.73Bn in 2025, CAGR 4.38%), online buyers often face friction: limited catalog visibility, difficulty choosing the right plants, and no way to visualize products before purchase. Ugaoo partnered with Amazon Ads to bridge these gaps by enhancing the customer experience & adopting a full-funnel strategy focused on awareness, engagement, and remarketing. To enhance customer’s shopping experience, Ugaoo launched an interactive Brand Store with features like Product Finder, Category Carousels, and Shop the Look, mimicking a nursery-like discovery experience online. The brand dominated top placements on search and captured audiences with banners and videos while landing the customers to Brand Store. Brand also executed awareness campaigns by leveraging Amazon’s shopping signals, and targeted affinity segments like gardening enthusiasts, pet parents, and home décor shoppers. Remarketing strategies were tailored using a repeat purchase vs. TACOS matrix—prioritizing high-repeat categories like soil, fertilizers, and plants. Results: • 60Mn+ ad impressions, 7.6Mn+ detail page views, and 6X ROAS • Brand Store: +20% dwell time, +15% bounce rate reduction, 1.4X sales per visit • Ugaoo’s category rank on Amazon improved from #3 to #1 in 2024 • Optimized ad spends across SKUs, driving both efficiency and growth Ugaoo’s transformation showcases how data-driven storytelling, immersive brand experiences, and precise targeting can unlock scale in a niche category.