Categories Name : For Small Medium Business
Sub-Category : Best Use of Mobile to Drive Sales
Campaign Name : MokkaFarms witnessed 44X sales increase & became #Rank2 Bestseller in Coffee Beans, within 8 months
MokkaFarms embarked on its journey in the coffee market with a strategic focus on the whole beans category on Amazon, aiming to become a best seller within 6 months despite being a new entrant facing established competition. The brand tackled its main challenges - building brand awareness and competing with legacy brands - by implementing a comprehensive advertising strategy utilizing SP, SB, SBV, and SD to maximize visibility across the customer journey and secure top search positions for top searched keywords.This coupled with a compelling narrative focusing on their farm-to-cup process and sustainability commitment, the brand achieved remarkable results. A 44-fold increase in sales within 8 months, securing the number 2 best-seller position in coffee beans. Brand's customer base grew by 10 fold while the branded searches increased by 8 times showing increase in brand awareness of Mokkafarms coffee. Ads conversion rates improved by 6% in 8months. MokkaFarms's GV share significantly increased from 2% in April'24 to 19% in October'24 in the coffee beans segment.