Categories Name : For Small Medium Business
Sub-Category : Most Effective Use of Digital Analytics
Campaign Name : Loop Earplugs' Data Driven advertising strategy to create a new category in India
Loop Earplugs, a premium Belgian lifestyle brand, faced the challenge of creating a new category in the niche earplug market with minimal consumer awareness and demand. With low awareness and no established demand, the brand relied on Amazon Ads to drive discovery, educate consumers, and scale rapidly. The strategy combined full-funnel awareness campaigns to fuel branded searches and DSP-led prospecting to reach audiences across sleep, focus, and sensory wellness needs. Sponsored Ads and retargeting then nudged high-intent audiences toward conversion. The results were resounding: branded searches surged, driving Loop’s glance view share from 20.15% to 25.09% and improving conversion rates from 1.77% to 2.47%. Within just six months, Loop emerged as the #2 brand by GMS and units sold in the earplugs category—a 3x growth from H1 to H2 2024. From being unknown to owning the conversation around modern ear care, Loop created not just a customer base, but a movement.