Categories Name : For Small Medium Business
Sub-Category : Location-based or Proximity Marketing Campaign of the Year
Campaign Name : Guiding Your Ugadi Celebrations with Maruti Suzuki Arena|| Group M || Xapads
The "Guiding Your Ugadi Celebrations with Maruti Suzuki Arena" campaign, strategically positioned Maruti Suzuki Arena as the perfect vehicle purchase during the auspicious festival of Ugadi. Utilizing the UGADI framework, the campaign effectively targeted young professionals, families, entrepreneurs, and first-time car buyers in Karnataka, Andhra Pradesh, and Telangana through AI-ML-driven programmatic advertising on Xaprio RTB platform. The campaign focused on vernacular-rich media creatives that resonated with the festive spirit of Ugadi, featuring vibrant visuals, cultural elements, and engaging music to captivate viewers. Through DV 360, the campaign deployed high-impact video and banner ads with clear call-to-action (CTA) messages, directing users to the Maruti Suzuki Arena website for test drive bookings, inquiries, and special Ugadi offers. By leveraging targeted advertising, it ensured maximum reach and engagement within key festive consumer segments. With our meticulous planning the campaign achieved the following results: 3.3M+ IMPRESSIONS 1.2M+ REACH 42K+ CLICKS 1.28% VTR/CTR Moreover, in Andhra Pradesh, we garnered 625K+ impressions, 7K clicks, and a 1.17% CTR. Karnataka led with 1.6M+ impressions, 25K+ clicks, and a 1.53% CTR, while Telangana recorded 1M+ impressions, 9K+ clicks, and a 0.96% CTR.