Categories Name : SOCIAL MEDIA
Sub-Category : Community Engagement / Community Building and Most Effective Social Listening
Campaign Name : Tata Motors Commercial Vehicles presents Trucking Into The Future
The campaign successfully drove impressive traction across digital and social platforms, resulting in a total reach of 17.06 million and 20.14 million impressions. Engagements crossed 0.39 million, with video plays reaching 22.67 million, indicating high content consumption and relevance. Instagram led the performance with over 10.41 million video plays and 9.17 million reach. Facebook followed closely with 8.66 million video plays and a strong 9.13 million impressions. NW18 recorded a significant 0.30 million engagements, contributing to deeper audience interaction. Platforms like LinkedIn and YouTube further amplified reach among professional and video-first audiences. Additionally, search volumes for the brand rose by 10%, showcasing increased curiosity and brand interest as a direct outcome of the campaign.