Categories Name : SOCIAL MEDIA
Sub-Category : Best Use of Topical Posts in a Campaign
Campaign Name : The OG Insurer Campaign
The "The OG Insurer" campaign made a significant impact during the festive period, delivering impressive results in terms of brand visibility, engagement, and audience interaction. Here are the key metrics: Total Impressions: 51,55,473 Total Engagements: 3,35,458 Total Link Clicks: 3,945 Below is the platform-wise & content wise breakdown for a more detailed view of how the campaign performed across various social media channels: Platform Impressions Engagements Link Clicks Instagram 26,68,910 1,01,560 1,368 Facebook 24,85,575 2,33,880 2,577 X 271 7 0 YouTube 423 2 0 Moj 294 9 0 Content wise breakdown : Campaign Teaser Video Impressions : 9,43,437 Engagements : 1,60,511 Link Clicks : 2195 Wish Post Impressions : 7,78,134 Engagements : 14,434 Link Clicks : 645 Carousel-1: Heramba Impressions : 7,42,754 Engagements : 28,541 Link Clicks : 401 Carousel-2: Vakratunda Impressions : 2,70,107 Engagements : 29,684 Link Clicks : 72 Carousel-3: Ekdanta Impressions : 2,85,089 Engagements : 31,480 Link Clicks : 59 Carousel-4: Vighnaharta Impressions : 9,46,892 Engagements : 40,447 Link Clicks : 282 Carousel-5: Lambodara Impressions : 11,89,060 Engagements : 30,361 Link Clicks : 291