Results

Ahead of the launch of Janaki Ramayya Gari Manavaralu, we partnered with Chicago-based storyteller and illustrator Haritha to build early emotional connect with the audience. Her infinity zoom artwork, voiced from Mythili’s point of view, gave audiences a fresh, immersive way to understand the character before the show aired. The piece received over 1.5 million views within 24 hours, and drove strong engagement across platforms, especially among younger urban female viewers. The content sparked active conversations around Mythili’s role and the show’s core conflict, helping to build anticipation organically. It also positioned the show as something emotionally layered and visually distinct. This pre-launch momentum played a key role in improving discoverability for a new fiction title in a competitive slot. While direct attribution is complex, the show opened to strong awareness levels on digital, with steady early viewership—supported in part by the buzz this influencer-led narrative generated.