Categories Name : SPECIAL AWARDS
Sub-Category : Best Integrated Media Campaign - Product/ Services
Campaign Name : Transforming 1.9 Billion UltraTech Logos into 1.9 Billion Home Building Experts
UltraTech Se Pucho achieved exceptional results, surpassing all targets: • User Engagement: 12,00,000+ users interacted with the platform and counting. • Interaction Time: Averaged 57 seconds per session. • Rural Penetration: Over 50% of interactions originated from rural India. • Reach: Close to 55 million people engaged with the campaign and counting • Earned Media Value: Generated INR 38 million in coverage