Results

Key Results: By gamifying the real-life newsroom for our audiences, the BBC’s Virtual Newsroom gave over 230,000 visitors a unique, under-the-hood experience in just a few weeks, with over 10,000 hours spent on the platform and over 12,000 engagements with the interactive modules. Context: In India, a market with low trust in news and information overload, BBC News launched the “Trust is Earned” brand campaign, with an aim to help audiences understand our mission and why our news is worthy of their trust. The campaign touched millions of lives in India. But we wanted to go further – not just tell audiences what we do, or even show them – rather invite them into our newsroom and give them a first-hand experience of how news is produced at the BBC. And so we developed our own metaverse "BBC’s Virtual Newsroom" which is also first of its kind by any news brand in India. This experience gives visitors a unique experience right from the genesis of a story, to verifying facts first-hand and delivering news across different platforms, our audiences can now understand the fast-paced process directly from the people who work on it. The BBC’s Virtual Newsroom experience includes quizzes, a selfie point and a website builder, where audiences can create their own homepage, and, tell us what they would like to see. From mid-December until the end of January, over 230,000 visitors have spent more than 10,000 hours in the BBC’s Virtual Newsroom, with 12,000+ engagements with the quizzes & the website builder. And these numbers continue to grow. Built on a modular framework, this Virtual newsroom technology is future-ready: it’s adaptable to showcase everything from podcasts to live events, documentaries to election results - a truly outstanding tech innovation to extend audiences’ understanding and engagement with BBC News.