Results

In a crowded and competitive AI landscape, House of Gemini successfully cut through the noise to build awareness, drive trials, and spark affinity for Google Gemini among India’s youth. By blending storytelling, gamification, and immersive on-ground experiences, the campaign created a powerful narrative around Gemini’s creative and problem-solving capabilities—making it both relevant and memorable for Gen Z. Launched as India’s first AI-powered mystery room show on YouTube, the campaign featured leading creators navigating bizarre, internet-inspired challenges—solving them with help from Gemini. Each episode seamlessly embedded the product’s strengths into entertainment, while hidden clues across timestamps, descriptions, and comments encouraged active viewer participation and trial. The impact was immediate and significant: 2.5M+ views on YouTube 52K+ social media engagements 6M organic reach across platforms 125K+ visibility through on-ground activations 2% increase in brand consideration 99% positive sentiment on social media To deepen engagement, the digital-first campaign moved offline—transforming two major college campuses into interactive experiences. AI-powered installations like a Story Teller Machine and a Fashionable Washing Machine brought Gemini’s capabilities to life, sparking hands-on curiosity and engagement. These activations reached over 125,000 students and further cemented Gemini’s position as a tool for creative expression and exploration. The results were overwhelmingly positive, with 93.4% of surveyed students expressing excitement and intent to use Gemini. More than just a campaign, House of Gemini became a cultural moment—bridging digital and physical spaces to create meaningful connections with a new generation of AI users.