Categories Name : SPECIAL AWARDS
Sub-Category : Breakthrough Technology as Part of a Campaign
Campaign Name : Mahindra Tractors - AI-Powered Engagement
• Target Reach: Engaged a target audience of 2.75 Million users. • Leads Generated: Successfully achieving a 4% lead conversion rate. • Enquiries: Generated enquiries, contributing to a 7% conversion rate. • Customer Connection: Strengthened emotional ties with farmers by offering a unique and memorable experience. This innovative campaign not only highlighted Mahindra Tractors’ technological prowess but also celebrated its commitment to Indian farmers, positioning it as a forward-thinking and customer-centric brand.