Results

The Lloyd Washing Machine & Refrigerator campaign seamlessly integrated media, technology, and automation to deliver a full-funnel, pan-India festive campaign across digital touchpoints. Spanning YouTube, Meta, regional and national news platforms, OTTs, messaging (WhatsApp), influencers, search, and ad-tech platforms like Silverpush and Mediakart, the campaign built a cohesive and consistent brand narrative across awareness, consideration, and conversion stages. At the heart of this omni-channel strategy was marketing automation and audience intelligence. Users who watched product TVCs on YouTube or Meta were retargeted via static creatives and traffic objectives across news, messaging & search, ensuring seamless journey continuity. Advanced targeting—based on behavior, intent, and competition affinity—helped serve dynamic creatives across 380+ cities. The result was not just mass reach but highly contextual engagement. Influencer amplification via 400+ creators & influencers added a strong regional and emotional connect, while platforms like MyGate brought the brand into gated community households. Quantitatively, the campaign used 20+ integrated digital channels, delivered 650+ million impressions, 70+ million video views, and 8+ million clicks with a reach of 38 million—33% higher than forecast. The campaign drove 1.9 million website visits and 40K direct conversions, with ad-tech and Google Search leading the C2V at 80%+. YouTube Discovery and Google Search delivered double the planned CTR (5–6%), while Meta and YouTube outperformed VTR benchmarks by 62% and 40% respectively. Regional language content and vernacular platforms like Sakshi.com, DailyHunt, and ABP delivered CTRs up to 3.7x the benchmark. By orchestrating content and audiences across platforms with precision, Lloyd’s campaign showcased what true omnichannel marketing should achieve—reach, relevance, and results. Through data-led retargeting, platform-native creatives, and consistent messaging across screens, the campaign became a benchmark for connected consumer journeys and automated performance at scale.