Results

The campaign delivered significant business impact by combining precise audience targeting with intelligent funnel optimization. Leveraging first and second-party data, we built high-intent prospect pools that translated into a 52% increase in conversion rates and a 56% reduction in cost per appointment, making the entire acquisition approach highly efficient. What truly set this strategy apart was our commitment to quality control across the funnel. With the integration of Mfilterate, we actively eliminated fraudulent traffic, ensuring that only verified, high-quality appointments reached our calling teams—maximizing their productivity and improving conversion outcomes. Additionally, hyperlocal targeting mapped users to their nearest CAS workshops, while personalized creatives and landing page experiences ensured every user journey was relevant and action-oriented. This resulted in a 28% reduction in CPM and a 50% increase in qualified appointments flowing through the LMS in real time, directly contributing to higher workshop footfalls and improved daily service capacity. Supported by a robust security framework and a completely connected performance ecosystem, this approach not only delivered measurable results but also reinforced long-term brand and customer trust.