Categories Name : SPECIAL AWARDS
Sub-Category : Best Data-Driven Marketing Strategy
Campaign Name : Smarter Tech, Stronger Results: Transforming Marketing Outcomes with AI & Automation
Results: o The CAC has dropped by ~166% o The Raw CPL has dropped by 42% and CRM CPL has dropped by 36% o Revenue per site was 10% higher when compared to organic o Most critically, the approach significantly minimized manual intervention, enabling automation-led optimization for greater efficiency and scalability.