Results

We didn’t chase attention. We earned it—right where Gen Z lives in the swipe. With no banners, no pop-ups, and no interruptions, the Dark Scroll campaign turned a dating app profile into a spine-tingling surprise. It wasn’t just native—it was invisible until discovered, perfectly woven into user behavior. And the impact proved that subtle can be powerful: Delivered 20 million+ native impressions, driven by sheer curiosity Captured 120K+ clicks Resulted in a 40% spike in promo views on JioCinema Even Tinder took notice, opening doors for future brand collaborations By meeting Gen Z in their natural habitat—and speaking in their language—Dark Scroll redefined what native advertising can feel like: seamless, scary, and impossible to ignore.