Categories Name : SPECIAL AWARDS
Sub-Category : Best use of Native Advertising
Campaign Name : Big Fashion Festival
The campaign shattered benchmarks with a 132% surge in traffic, fuelling a massive 150% revenue leap. App downloads spiked 127%, unique installs soared 144%, and brand searches jumped 121%—marking Myntra’s most explosive growth phase and cementing its dominance during the BFF sale like never before.