Results

The campaign’s impact on key brand metrics was monumental: • A 580 BPS growth in ABG as a ‘brand that makes India proud’. • A 560 BPS uplift in ‘working for the betterment of society’. • A 500 BPS rise ‘a brand people aspire to endorse’. • A 472 BPS increase 'an organization that inspires positivity’. • 800 BPS surge in spontaneous recall (SPONT). • 200 BPS uplift in brand imagery. Reach: The campaign’s reach was nothing short of extraordinary: • 200+ Mn unique reach across platforms amplified the message far and wide. • A balanced media strategy ensured reach on Digital - 186 Mn, TV 61.2 Mn & Print 3.6 Mn for maximum impact. • 9.9 Mn website views on TOI showcased deep engagement. • 58 Mn social media reach with earned PR value of 1 cr. • 314% growth in ABG’s social media followers. Societal Impact: 2172 questions asked on KBC directly supported 2172 children’s education, bringing the campaign’s purpose to life.