Categories Name : SPECIAL AWARDS
Sub-Category : Campaign with the Best ROI
Campaign Name : “SUNDAY MAGGI MASTI” – Tailored Consumption Occasion on Q-Comm
• Increase in Weekend Offtakes: We were able to capture 32% & 18% rise in weekend offtakes in Q1 & Q3 respectively compared to the average weekend sales over past 3 months. • Improved Weekend Sales Contribution: Contribution of weekend sales to total sales during campaign month grew by 1.1x compared previous month. • Higher Consumer Interaction: We were able to achieve Homepage CTR (0.57%) and push notifications CTR (0.81%), exceeding the platform benchmark of 0.5%. • Captured ~1.2 mio reach through social media posts on Maggi Handle.