Categories Name : SPECIAL AWARDS
Sub-Category : Campaign with the Best ROI
Campaign Name : Celebrating Fool’s Quotient on April Fool’s Day
The Glenlivet went to become the buzziest brand on Fool’s Day, and we fooled no one! • 47% SOV Buzz driving equity • 30 Mn Reach • 11 Mn Views • 16.4K Interactions • 85% positive sentiments recorded • PR Coverage by over 100 publications added another 18Mn Reach