Results

- Avg monthly balance sheet growth has multiplied by 6x month on month growth of which 70% was accounted to CASA - 26% year on year growth in acquisitions with 21% growth in NR Premier accounts in Jan’25. This was the Highest ever Premier in a month (+16% YoY) with 12% month on month increase in leads - 11% jump in Debit Card spends year on year in Dec’24. Highest monthly spend in the year ; 43% higher than monthly average in 2024 - Campaign resulted in 4X increase in website traffic - 20% increase in search volumes for HSBC NRI related keywords - 19.40 Mn Video views with a VTR of 50% which is significantly better than industry benchmarks 35% - We have generated a CPV of 0.12 which is significantly better than industry benchmarks 0.20