Results

Platforms: This campaign employed a strategic placement across approximately 100 affiliated platforms, ensuring broad exposure and deep engagement across multiple genres. By targeting diverse sectors such as Technology, Business, News, Home Décor, Sports, Shopping, Lifestyle, Arts, and Entertainment, the campaign maximized both reach and relevance. Prominent platforms that hosted the campaign include Gadgets360.com, FinancialExpress.com, HindustanTimes.com, ABPLive.com, IndianExpress.com, News18.com, OneIndia.com, Aajtak.in, ESPN.in, Sports.NDTV.com, Cosmopolitan.in, ArchitecturalDigest.in, ScoopWhoop.com, and many others. This multi-genre approach allowed the campaign to appeal to a wide range of audiences, ensuring that the brand message resonated across different consumer segments. The diversity in platforms further amplified the campaign's impact, fostering brand recognition and driving both awareness and action from a wide range of demographics. Overall: The campaign garnered 3.5 million impression and delivered 22,470 clicks with a CTR of 0.64% • Brand Story: Delivered 1.1mn impressions with a CTR of 0.9% and an engagement rate (ER) of 3.4%. • AI In-Feed: Delivered 2.3 million impressions and 11,646 clicks with a CTR of 0.5%. Results: The campaign delivered impressive results across both online and offline channels: • Increased Brand Visibility: The use of AI for personalised targeting, combined with relatable messaging and engaging content, helped Blue Star build a stronger connection with consumers. The campaign also successfully raised brand awareness, positioning Blue Star as a leader in the air conditioning market. • Sales: Overall, The Room AC sales in Q1FY25 recorded a substantial volume gain of 75%. The AI-driven campaign played a key role in contributing to this growth, driving both online and offline sales. By effectively targeting and engaging users across multiple digital platforms, the campaign increased brand visibility and consumer interest, directly contributing to a higher conversion rate and a boost in sales across retail and e-commerce channels. The personalised, data-driven approach of the AI campaign not