Categories Name : FOR START-UPS COMPANIES
Sub-Category : Best Social Enterprise
Campaign Name : Protecting People and Planet
Results Achieved for EPSCO India by Onemind Martech - In about 10 months, Onemind Martech’s integrated B2B marketing strategy delivered exponential brand and business growth for EPSCO India in the environmental protection space. Business Impact - 1. Generated 230+ high-quality leads contributing to revenue well beyond targets. 2. Secured major projects with top-tier clients including: A global embassy, international school, global ship repair facility, and multiple MNCs. 3. Positioned EPSCO India as a trusted leader in workplace environmental protection. 4. CEO Suhel Parker has been approached by Central Pollution Control Board for a consultation in regards to releasing draft guidelines on asbestos. SEO & Website Performance - 1. Total Keywords jumped from 28 to 805 – a 2875% increase. 2. Over 14 high-intent keywords ranked consistently in Google’s top 2 positions, including: Asbestos removal services, asbestos management services, AC air duct cleaning, commercial HVAC duct cleaning, soil remediation services. 3. Website makeover with targeted content across home page, service pages, blog posts, and case studies. As a result, monthly organic metrics surged - Impressions: from 11.7K to 29.1K (~250% rise), Clicks: to 403/month (~158% rise), Organic users: to 360/month (~183% rise). Social Media & Thought Leadership - 1. LinkedIn followers grew: EPSCO page followers grew by 200%, Suhel Parker’s connections grew by 135%. 2. Engagement campaigns were executed on: Lung cancer awareness, certified HVAC cleaning, IAQ & productivity, asbestos stakeholder insights, and more. 3. Impressions jumped 450%+ through targeted networking with EHS professionals, developers, and global consultants. Video Marketing - 1. Launched a fireside chat with a leading US-based EHS expert and American Public Society board member. 2. YouTube growth: Views, impressions & watch time up by 300%+; Fireside chat video alone saw 400%+ increase in views.