Results

HealthSense became the *market leader* in *Digital Kitchen Scales* category by gaining *~50% market share* in 6 months and manged to secure bestseller tag consistently by playing across different price point. Due to heavy competition in the market across smart scales subcategory, we identified digital kitchen scale as an opportunity area. Initiatlly we started with 2 ASINs in the price range of Rs.800-1099.In order to cater to different target audiences,we pushed the brand to design new products in the range of Rs.599-799 without compromising on quality 1.We did a deep dive on top keywords (generic, branded and competitor) across the digital kitchen scales subcategory 2.Targeted brand’s bestseller products to create cross selling campaigns 3.Analyzed top competitor ASINs data from Pi to create competitor ASIN targeting campaigns 4.Used alternate purchase report to create SD category and ASIN targeting campaign 5.Aesthetic creatives and high quality videos were created for banner (SB) campaigns and SBv campaigns with different landing pages (both PDP & brand store) 6.Retargeting campaigns across advertised & similar to advertised products with multiple lookback windows *Digital Kitchen Scales contribution to overall GMS of the brand has increased from 14% to ~40% (29 lacs Vs 1.58 cr) with significant increase in Ad Spend.*Understanding the brand’s need, sharing meaningful insights w.r.t opportunity areas basis category trends and extensive collaboration with the founder helped to plan marketing budgets for new product launch on Amazon as well as in scaling up existing portfolio. All these efforts led to a scale up of **brands Ad revenue by 215% ( 0.39 cr ** Cr Vs 1.24 Cr in 21 – H1’23 Vs H1’24) and increased Ad revenue penetration from to 2.62% to 7.24% (H1’23 Vs H1’24 ) .**