Results

The Maruti Swift awareness campaign delivered extraordinary results, setting new standards for digital engagement and brand recall. CTR witnessed a phenomenal surge of 217% compared to benchmark industry averages for rich media banners—signaling deep consumer engagement and an immediate uptick in brand interest. Engagement rates soared, with users interacting with the banners for an average time 70% higher than industry norms. Features like live car customization and geo-personalized messaging kept users meaningfully connected to the Swift narrative. Brand recall studies conducted post-campaign indicated a significant improvement in unaided brand awareness, validating the effectiveness of the personalized storytelling approach. The campaign reached millions of relevant consumers across premium digital ecosystems, ensuring maximum share of voice among the core target group. User feedback and behavior indicated a strong emotional resonance with the brand, as evidenced by higher voluntary interactions and positive sentiment in social listening analysis. The use of AI personalization and DCO ensured that the campaign remained fluid, responsive, and highly optimized, delivering quality brand exposures that traditional static banners could never achieve. In essence, this campaign not only achieved its core objective of maximizing brand awareness, but also redefined how digital banners could create immersive, memorable brand experiences in an increasingly fragmented digital landscape.