Categories Name : Web
Sub-Category : Best Campaign- Online Advertising and Digital Direct Response
Campaign Name : This Valentine's - Gift Love, Not Sugar
1. Awareness - Brand Searches increased by 3.5X, at par with leader brands 2. Consideration - Dlite page Traffic increased 7X, capturing 17% of the chocolate audience. 3. Sales: Achieved 3X higher sales vs 2023 Valentine’s, with 9/10 first-time purchasers 4. Best Seller #3 in the "Chocolate Assortment" category surpassing - "Ferrero Rocher", "Lindt" & "Bournville"