Categories Name : Web
Sub-Category : Best Campaign- Online Advertising and Digital Direct Response
Campaign Name : Kellogg's Muesli 12 in 1 - Flip the Funnel
Household Penetration: Brand grew faster than category – 48% Kellogg’s growth vs 35% category growth Business Growth indexed over last year- Sep’24: 309bps Vol, 363bps Val Highest Spontaneous Awareness: 42% (YTD Sep’24) vs 34% (YTD Sep’23) Consideration back on rise since L3M: 54% (YTD Sep’24) vs 46% (YTD Sep’23) Creative Cut-through: Spontaneous mention of Taxi Ad up at 24% till Sep’24 (vs 7% in Jan’24). 24% sequential growth post campaign in Google Searches.