Categories Name : Web
Sub-Category : Best Use of Web Film in a Campaign
Campaign Name : Sisters – Where Every Festival Tastes Like Home
Metric Result Total Series Views M+ Avg. View Duration + Product Mentions (UGC/comments) 8,000+ Festive Period Sales Uplift +4% YoY Top Episodes Diwali, Paneer integration Results ✅ Broke format clutter with emotional, cultural storytelling ✅ Each episode was a product showcase and an emotional chapter ✅ Local language. Native platforms. Zero push. 100% pull. ✅ Proved that web film doesn’t need a platform — it needs a pulse. “We didn’t advertise during festivals. We became a part of them.”