Categories Name : Web
Sub-Category : Best Short Form Video
Campaign Name : Imperial Blue ambushes Cricket with a Bouncing Proposal
• Highest buzz creator during ICC T20 World Cup within alcobev category with 60% SOV • Campaign Reach Clocked: 500 Mn (47% SOR) • Views: 170 Mn • Engagements: 3 Mn • Conversations: 34000 (72.5% SOC) • 96% positive sentiments garnered • Among top 3 brands within the category with high buzz index (remaining 2 brands present on live cricket) • 8X ROI