Results

Dentsu X India developed a robust digital campaign for McCain Foods, combining short-form storytelling and integrated media strategy to promote its range of frozen snacks. The campaign centered on thematic and functional films under a minute in duration, tailored for mobile and social consumption, with a focus on emotional storytelling and product utility. To maximize the impact of these short-form videos, Dentsu X deployed interactive ad formats across the digital ecosystem rather than limiting them to standard Google Display Network placements. The campaign leveraged contextual keyboard targeting, ensuring ads appeared when user intent was high—such as during food browsing, snacking moments, or leisure content consumption windows. The films were pushed across multiple touchpoints including web, mobile, social media (Meta platforms), and programmatic video inventories, creating a multi-screen presence that allowed for consistent storytelling and engagement across consumer journeys. Key Results Delivered: 170 million views (vs. 439K estimated) – Massive overachievement, highlighting high video engagement 31 million clicks – Strong call-to-action response indicating product interest and intent 170 million+ impressions – Widespread visibility across mobile and web High levels of user interaction via clickable and immersive video formats that deepened message recall and brand connect By crafting short, compelling video narratives and amplifying them across an integrated digital framework, the campaign successfully drove both awareness and engagement. This performance showcases how mobile-first video storytelling, combined with cross-platform media orchestration, can turn a creative narrative into a data-driven success for a mass-market brand like McCain.