L'Oréal India has been awarded GoldBest Use of Mobile to Drive Sales in the Quiz to Conversions: How L'Oréal India's Kérastase Boosted Organic Revenue by 86% via Mobile Devices at the recently concluded IDMA 2025 in Mumbai. IDMA recognises and celebrates the exceptional work and achievements of brands and agencies across eight prime categories, which were further divided into several sub-categories. The major categories included Web, Mobile and Tablets, Social Media, Search and PPC campaigns, For Small Medium Business, For Start-Ups, Hall of Fame Awards and Special Awards. The 16th edition of IDMA was held in Mumbai on July 17. This year, the e4m IDMA 2025 jury was chaired by Rohit Jawa, CEO & MD – HUL, President – Unilever South Asia, and Member – Unilever Leadership Executive. The other jury members are eminent figures from the advertising, marketing and media world.