Axis Bank has been awarded silver Best Benchmark Content / Branded Content in the Devanagari PIN at the recently concluded IDMA 2025 in Mumbai. IDMA recognises and celebrates the exceptional work and achievements of brands and agencies across eight prime categories. IDMA recognises and celebrates the exceptional work and achievements of brands and agencies across eight prime categories, which were further divided into several sub-categories. The major categories included Web, Mobile and Tablets, Social Media, Search and PPC campaigns, For Small Medium Business, For Start-Ups, Hall of Fame Awards and Special Awards. The 16th edition of IDMA was held in Mumbai on July 17. This year, the e4m IDMA 2025 jury was chaired by Rohit Jawa, CEO & MD – HUL, President – Unilever South Asia, and Member – Unilever Leadership Executive. The other jury members are eminent figures from the advertising, marketing and media world.