WINNERS 2021

A. Stages Of Brand Building
A.1 Category Creation
Campaign Title	Brand Name	Agency Name	Metal
Make It Yours | Customise your Helmets, Jackets & T-shirts	Royal Enfield		Bronze
The Lost Hunger	The Laughing Cow Cheese	Curry Nation Brand Conversations	Silver
Knock Knock, Hippo Stores Gaye Kya?	Hippo Stores	Apppl Combine	Gold
A.2 New Product Launch
Campaign Title	Brand Name	Agency Name	Metal
Fighting for the equality of colours	JSW Paints		Bronze
boat Smartwatch	boAt - Imagine Marketing India	Flipkart Internet	Bronze
Mom, one more please	The Laughing Cow Cheese	Curry Nation Brand Conversations	Silver
Where Is Me?	Amazon Prime Video	Socheers	Gold
A3. Brand Extention
Campaign Title	Brand Name	Agency Name	Metal
A full funnel approach to increase market share	ITC Foods	Performics India	Bronze
#ForgetMeterEnjoyEveryKilometer	Rapido		Silver
Young Earth Champions	Sony BBC Earth	Sony Pictures Network	Gold
A4. Brand Rejuvenation
Campaign Title	Brand Name	Agency Name	Metal
Yahan Search Khatam Karo	Housing.com		Bronze
Happydent Your Post Meal Companion	Perfetti Van Melle India	Grapes Digital	Silver
Saridon – Making Resilient Indians Act on Headaches	Bayer Consumer Health India		Gold
A5. Transformational Growth
Campaign Title	Brand Name	Agency Name	Metal
The Livspace Growth Story	Livspace		Bronze
Unlocking Confectionery Potential in Young Adults	Chupa Chups	Perfetti Van Melle	Silver
No. 8 to No. 3 - Rise of Rajasthan Royals social media	Rajasthan Royals	Interactive Avenues - A Reprise Network Company	Silver
boat Smartwatch	boAt - Imagine Marketing India	Flipkart Internet	Gold
A.6 Customer Relationship Marketing
Campaign Title	Brand Name	Agency Name	Metal
Welcome Back	Johnnie Walker	PHD	Bronze
Leveraging near me!	Asian Paints	Madison Media	Bronze
Number Magic 2.0	Bennett, Coleman and Company		Silver
Customer Connect - Capturing the Voice of Customers	Reliance Nippon Life Insurance		Gold
A.7 Customer Experience
Campaign Title	Brand Name	Agency Name	Metal
Say Hello - Mentos	Perfetti Van Melle	Creativeland Asia	Bronze
MCD – Holi	McDowells No1	PHD	Bronze
The Premium Customer Experience Hub	Mahindra & Mahindra - Auto	Hansa Cequity	Silver
Talent Camera Action Season 2	ZEE Biskope	ZEE Entertainment Enterprises	Gold
A.8 Use of Consumer Insight
Campaign Title	Brand Name	Agency Name	Metal
Bigg Boss 14 Boss Meter	Voot Select, Viacom18 Digital Ventures	Viacom18 Media	Bronze
Digital Transformation: ​ The Godrej Way​	Godrej Consumer Products	InMobi	Silver
The Perfect Tea For The Perfectionist Bengalis	Tata Tea Gold	Mullen Lintas	Gold
A.9 Use of Analytics/ Big Data/AI
Campaign Title	Brand Name	Agency Name	Metal
TV Optimization using Response Attribution Modelling	Norton	Havas Media India	Bronze
Digital Transformation: ​ The Godrej Way​	Godrej Consumer Products	InMobi	Silver
First Among Equals	Hindustan Unilever	Flipkart Internet	Gold
A.10 Long Term Marketing Strategy (3 Years or More)
Campaign Title	Brand Name	Agency Name	Metal
Make India Water Positive	Bennett, Coleman and Company		Bronze
Jump for Health	Aditya Birla Health Insurance		Bronze
Jio	Jio	Reliance Jio	Silver
Where the heart is	Asian Paints	Madison Media	Gold
A.11 Best Pivot Initiative
Campaign Title	Brand Name	Agency Name	Metal
Leveraging near me!	Asian Paints	Madison Media	Bronze
Visa Cashless Confidence Campaign	Visa India	Isobar	Bronze
ITC Store on Wheels	ITC Store	ITC Foods Limited	Bronze
HH Covid Actions	Hindustan Media Ventures		Silver
ITC MasterChef Ready To Eat	ITC MasterChef	Wavemaker	Gold
A.12 Brand Purpose
Campaign Title	Brand Name	Agency Name	Metal
50K Campaign	MG Motor India		Bronze
Pause The Bargain	Axis Bank	Autumn Advertising	Silver
ITC Basket of Care	ITC Store	ITC Sixth Sense	Silver
Welcome Back	Johnnie Walker	PHD	Gold
A.13 Best Use of Segmentation
Campaign Title	Brand Name	Agency Name	Metal
ITC E-stores	ITC Foods	Performics India	Bronze
Pyxis Vernacular Case Study	Aashirvaad Atta	Wavemaker	Silver
Digital Transformation: ​ The Godrej Way​	Godrej Consumer Products	InMobi	Gold
B. COMMUNICATION
B1 Best Use of TV
Campaign Title	Brand Name	Agency Name	Metal
Sarvaguni Maharashtra Ke Liye Sarvaguni Chai	Tata Tea Premium - Maharashtra	Mullen Lintas	Bronze
Gold loan is good	Muthoot Finance	Mindshare, Group M	Silver
MOJJ APP BIGG BOSS	MOJ APP	Alliance Advertising & Marketing	Silver
Disney Imagine That	Disney Channel	Disney Broadcasting (India)	Gold
B2. Best Use of Print
Campaign Title	Brand Name	Agency Name	Metal
101 of launching a car	Citroen	MEDIACOM COMMUNICATIONS	Bronze
Spotlight of India	Asian Paints	Madison Media	Silver
HT Codeathon	Hindustan Times	HT Media	Gold
B3. Best Use of Radio
Campaign Title	Brand Name	Agency Name/Entrant	Metal
Dabur Amla Aloe Vera What women Want	Dabur Amla	Starcom India	Gold
B4. Best Use of OOH
Campaign Title	Brand Name	Agency Name/Entrant	Metal
Dabangg 3	Zee Cinema		Bronze
Redpass for Armed Forces	AirAsia India		Silver
13th Ki Tayyari	Zee Entertainment Enterprise	Laqshya Media	Gold
B5. Best Use of Experiential Marketing
Campaign Title	Brand Name	Agency Name/Entrant	Metal
Vakeel Saab World Television Premiere	Zee Telugu		Bronze
Say Hello - Mentos	Perfetti Van Melle	Creativeland Asia	Bronze
MCD – Holi	McDowells No1	PHD	Silver
Welcome Back	Johnnie Walker	PHD	Gold
B6. Best Use of Digital Marketing/ Social Media
Campaign Title	Brand Name	Agency Name/Entrant	Metal
Leveraging near me!	Asian Paints	Madison Media	Bronze
Welcome Back	Johnnie Walker	PHD	Bronze
Happydent Your Post Meal Companion	Perfetti Van Melle India	Grapes Digital	Silver
Digital Transformation: The Godrej Way	Godrej Consumer Products	InMobi	Silver
The Family Man Job Hunt	Amazon Prime Video	Socheers	Gold
B7. Best Use of Omni Channel Marketing
Campaign Title	Brand Name	Agency Name	Metal
Amore Campaign - digibank by DBS	digibank by DBS	DBS Bank India	Bronze
Sunrise -Shadher Pujo Swader Pujo	Sunrise Pure	Mindshaft Media	Bronze
Look Good, Do Good - Garment Exchange Programme	Raymond Fabrics and Apparel	Madison Media	Silver
Pause The Bargain	Axis Bank	Autumn Advertising	Silver
Unlocking the confectionery potential in young adults in 2021	Chupa Chups	Perfetti Van Melle India	Gold
B8. Best Use of Integrated Marketing Campaign
Campaign Title	Brand Name	Agency Name	Metal
Fighting for the equality of colours	JSW Paints		Bronze
Festival of Democracy- TN Election campaign	News18 Tamil Nadu	TV18 Broadcast Ltd.,	Silver
Prajapati, The Sleeping Night-Watchman	Cipla Health, Naselin	The Womb Communications	Gold
Chase Your Dream Bridgestone India	Bridgestone India	WATConsult	Gold
B9 .Best Use of Content Marketing
Campaign Title	Brand Name	Agency Name	Metal
What it takes to be an influencer?	Myntra	Brut India	Bronze
Cricket ka Tonic	Pharmeasy	Starcom India	Silver
Asian Paints #BudgetBhiShaukBhi	Asian Paints	Verse Innovation/Josh	Gold
B.10 Best Use of Technology
Campaign Title	Brand Name	Agency Name	Metal
Leveraging near me!	Asian Paints	Madison Media	Bronze
Find Your Shararti Avataar	Alpenliebe JuiCyfills	Grapes Digital	Silver
Launch of Aashirvaad Svasti Select Milk	ITC	ITC Sixth Sense	Silver
The Tomorrow War - AR Campaign	Amazon Prime Video	Schbang Digital Solutions	Gold
B.11 Best Use of Search Marketing
Campaign Title	Brand Name	Agency Name	Metal
Intel intercepts its buyer's consumer journey to build affinity for their laptops!	Intel India	Carat India	Bronze
Data driven campaign strategy to increase ROI	ITC Foods	Performics India	Silver
Nissan Goes Hyperlocal	Nissan Motor India	SingleInterface	Gold
B12. Best Use of PR
Campaign Title	Brand Name	Agency Name	Metal
Friendship Day	McDowells No1	PHD	Bronze
BMW SKILLNEXT>>, A TECHNICAL SKILLING INITIATIVE	BMW India		Silver
Champion for Champions	Paree Sanitary Pads	Soothe Healthcare	Silver
Birthday Lahariya	ZEE Biskope	ZEE Entertainment Enterprises	Gold
B13. Best Use of Influencers
Campaign Title	Brand Name	Agency Name	Metal
Kotak Silk Money Matters	Kotak Mahindra Bank	Tonic Worldwide	Bronze
Mirzapur - Purvanchal Ke Samachar	Amazon Prime Video	Socheers	Bronze
MakeMyTrip #MyIndia.	MakeMyTrip	Eleve Media Pvt Ltd + The Glitch.	Silver
Raktanchal x PubG	MX Player	MX Media & Entertainment Pte	Gold
B.14 Best Use of Sponsorship and Partnership
Campaign Title	Brand Name	Agency Name	Metal
Visa Safe Click	Visa	Starcom India	Bronze
Multiply Wellness	Aditya Birla Wellness	Aditya Birla Health Insurance	Bronze
Duroflex Sounds of Sleep	Duroflex		Silver
Spotlight of India	Asian Paints	Madison Media	Gold
B.15 Best Use of Sports or eSports Marketing
Campaign Title	Brand Name	Agency Name	Metal
CRED - IPL Activation	CRED	ITW Consulting	Bronze
Raktanchal x PubG	MX Player	MX Media & Entertainment Pte	Bronze
Intel & StreamO's Gamer Day campaign creates new codes of engagement & communication with GenZ gaming audiences	Intel India	Carat India	Silver
Tokyo Olympics 2020 - Hum Honge Kamyab	Sony Sports Network	Sony Pictures Networks India	Gold
B.16 Marketing on a Small Budget
Campaign Title	Brand Name	Agency Name	Metal
Leveraging near me!	Asian Paints	Madison Media	Bronze
#TheLOOveFilter	Parryware	Dentsu Impact	Silver
Hero on a Zero Budget -Champion for Champions	Paree Sanitary Pads	Soothe Healthcare	Silver
Positive Ageing with Ruskin Bond	Columbia Pacific Communities		Gold
C. Design
C.1 Brand Identity/Packaging
Campaign Title	Brand Name	Agency Name	Metal
An All New Blue	Officer's Choice Blue	Allied Blenders And Distillers	Bronze
The Unbank Website	digibank by DBS	DBS Bank India	Silver
PlayerzPot's 2021 makeover to become India Ka Naya Maidan	Playerzpot	Interactive Avenues - A Reprise Network Company	Silver
C.2 Physical Space
Campaign Title	Brand Name	Agency Name	Metal
Banking the Unbanked	Airtel Payments Bank		Bronze
Welcome Back	Johnnie Walker	PHD	Silver
Candyman Fantastik Chocolaty Tornado	ITC Limited - Foods Division	IMAGERY	Gold
D. Marketing To Unique Audiences Or On Unique Occasions Or In A Regulated Environment
D.1 Not for Profit Sector/CSR
Campaign Title	Brand Name	Agency Name	Metal
KaamWapasi	ZEE Entertainment Enterprises		Bronze
Social Distancing Campaign	Fevicol	Schbang Digital Solutions	Silver
#EndTheBurn	nurture.farm	Schbang Digital	Gold
D.2 B2B Sector
Campaign Title	Brand Name	Agency Name	Metal
Seamless Retailer Connect Solution	Love In Store Technologies		Bronze
MSME Day	Khatabook	Brut India	Silver
First Among Equals	Hindustan Unilever	Flipkart Internet	Gold
D.3 Healthcare & Pharmaceutical
Campaign Title	Brand Name	Agency Name	Metal
Prajapati, The Sleeping Night-Watchman	Cipla Health, Naselin	The Womb Communications	Bronze
Manipal Hospitals	Manipal Health Enterprises	Social Panga	Silver
Tracking Silent Sufferers Unleashing the Potential of Hyperlocal Targeting	Dabur India	Mediacom India	Silver
Asthma ke liye, #InhalershainSahi	Cipla	Schbang Digital Solutions	Gold
D.4 Age-Targeted Marketing
Campaign Title	Brand Name	Agency Name	Metal
Sunfeast Yippee Pokkt Integration	Sunfeast Yippee Mood Masala	Wavemaker	Bronze
Friendship Day	McDowells No1	PHD	Silver
Night Sale	Asian Paints	Madison Media	Silver
Welcome Back	Johnnie Walker	PHD	Gold
D.5 Local, Regional or Market Specific Marketing
Campaign Title	Brand Name	Agency Name	Metal
ZEE BANGLA MOTHER'S DAY CAMPAIGN - CELEBRATING GENDERLESS MOTHERHOOD	Zee Bangla	Zee Entertainment Enterprises	Bronze
Unlocking North East!	Livon	Marico	Silver
Seketary Sarabajit -ABP Ananda Durga Puja Campaign	ABP Ananda	ABP Network Pvt. Ltd.	Silver
KaamWapasi	ZEE Entertainment Enterprises		Gold
D.6 Holiday, Seasonal or Festival Marketing
Campaign Title	Brand Name	Agency Name	Metal
Trell X Godrej Rich Creme Hair Colour	Godrej Consumer Products	Trell Experiences	Bronze
Save Tax 3.0	SBI General Insurance Company		Bronze
MCD - Holi	McDowells No1	PHD	Silver
Ramadan Kareem 2021 #CelebratingGoodness with Tata Motors #NekiHiDariya	Tata Motors	Ogilvy India	Gold
Excellence Awards
Lifetime Achievement Award
Anand Kripalu, MD & CEO,EPL			Gold
Marketing Team of the Year
ITC Foods			Silver
Marketing Team of the Year
Diageo India			Gold