exchange4media presents the 9th edition of Indian Marketing Awards in 28th February 2023 that will set yet another standard of marketing excellence in India.
The awards recognise the fact that marketing is critical for organic growth of a business and its central role in creating, communicating, capturing and sustaining value for an Organisation.
The awards will be presented to organisations, individuals and teams who have achieved extraordinary success from innovative and effective marketing practices, having regard to the particular circumstances of different industries and diversity of marketing programs.
Objective: Indian Marketing Award (IMA) objective is to advance the marketing profession and to unlock the potential of ideas, markets and businesses and realise their true value for customers and organisations.
The awards will celebrate and recognize marketing successes, building strong brands through marketing excellence.
IMA will recognize successful, path breaking and impactful marketing strategies starting from articulation of sharp objectives addressed through a strategy plugging consumer need gaps unearthed through sharp consumer insights.
A comprehensive strategy encompassing every element of the marketing mix (not just communication), given shape through an effective, actionable marketing plan and brought to life through the flawless execution of creative and relevant communication and marketing programs