Vivek is a frontrunner in the digital revolution in India and has been one of India’s foremost digital evangelists. In 2020, he co-founded SaaS start-up ProfitWheel, a product company that has built a customer data-led marketing intelligence platform for the direct-to-consumer sector.

Vivek dons many hats. He began his entrepreneurial journey in 1997 when he founded Communicate 2. Since then he has led his company through an acquisition, becoming the Founder and Managing Director of iProspect Communicate 2 after his company’s acquisition by Dentsu International. Next, he was named CEO of the Dentsu Aegis Network’s Performance Group, looking after all of the group’s performance agencies.

Today, Vivek is an author, angel investor with investments in over 20 companies, and an eminent TedX speaker. He is the chair of the IAMAI Start-up committee and is focused on driving growth for the Indian startup ecosystem. Vivek is also an accomplished national level table tennis player, an avid chess player and an amateur paragliding pilot.

Mr. Shashank Srivastava, Senior Executive Officerat Maruti Suzuki,is abusiness leader par excellence and is widely recognized as one of the most influential marketeers in India, having led and steered the Marketing & Sales function at Maruti Suzuki through its most challenging phases of covid pandemic and supply chain disruption.

In a career spanning more than 3 decades at Maruti Suzuki, Mr. Srivastava has workedin both domestic and international marketing, and has witnessedthe evolution ofIndian automotive industryfrom its nascent days to today’s hyper competitivephase.

An alumnus of the prestigious IIM Ahmedabad, in his current role, he is transforming Marketing& Sales function at Maruti Suzuki,and preparing it for the disruptivemobilityecosystem ahead. His digital transformation initiatives include making MSIL the 1st automotive OEM globally to take vehicle bookings on Metaverse.

For his contributions to automotive industry at large, Mr. Srivastava has been widely recognized with a slew of awards such Automotive Leader of the Year, CMO Award for ‘disruptive marketing excellence’, Business World Top 50 Marketers, Impact Digital Top 100, Financial Express Visionary Leadership and ET Auto Retail Personality award.

He is a member of various industry bodies such as CII National Committee on Marketing, Advertising Standard Council of India (ASCI), Indian Society of Advertisers (ISA) and Audit Bureau of Circulation (ABC).

An avid social media user and influencer, Mr. Srivastava can be followed on the handle @shashankdrives on Twitter and Instagram.

His interests include Travelling, Reading and Chess.

He is married and has two daughters.