Nominations invited by way of exclusive mails/conversation with senior industry leaders.

All responses received are evaluated by the editorial team at IMPACT, to come up with the nominee list for IMPACT Person of the Year, 2021.

Final voting on the nominees by a select few from across the advertising, media and marketing fraternity, on the basis of personal e-mail invites sent by IMPACT. On the basis of pre-decided parameters, the respondents vote for any of the nominees to be the IMPACT Person of the Year. The data from this round of voting is collated and analysed to arrive at the IMPACT Person of the Year 2021.