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Winners

Shortlist

Campaign
Issues Management or Crisis Management
Sl No Campaign Name Name of the entrant channel Brand Name 
1 Crisis to Confidence: Greaves Cotton Ltd. Greaves Cotton Ltd. Greaves
2 realme 11 Pro series 5G: A glimmer of light through the gloom BCW Global realme
3 Air India | Navigating the skies of crisis: AI 173 Flight Diversion to Magadan, Russia Adfactors PR Air India
4 India's First Street Racing League ‘Putting India on the Global Motorsports Racing Map’ Media Mantra  Indian Racing League
5 Saving Game Point MPL Gaming  Mobile Premier League (MPL)
6 Building Trust for RODIC PR Professionals Rodic Consultants
7  Urban Company - Crisis Management Hill & Knowlton Urban Company
Public Affairs
Sl No Campaign Name Name of the entrant channel Brand Name 
1 Mainstreaming Millets & Millet-Based Ready-To-Cook Products Godrej Industries Limited & Associate Companies Godrej Yummiez
2 Saving Game Point MPL Gaming  Mobile Premier League (MPL)
3 Basmati Rice No Compromise - A campaign in Public Interest Initiative under the aegis of Eat Right India Consocia Advisory   India Gate
4 Empowering Every Retailer: ONDC's Journey to Transform Indian E-commerce Value 360 Communications ONDC
5 Charkha To Chips Value 360 Communications  IESA
6 STRATEGIC STAKEHOLDER ENGAGEMENT ENHANCING PARTICIPATION FOR VIVO IGNITE AWARDS Consocia Advisory  VIVO
Most innovative use of Social Media 
Sl No Campaign Name Name of the entrant channel Brand Name 
1 #G20India Avian WE G20 India
2 ALKEM LABORATORIES CELEBRATES 50 YEARS OF EXCELLENCE SPAG FINN Partners  Alkem Laboratories
3 The Art of Oral Story Telleing Media Mantra  Udaipur Tales
4 AIF (DI-verse): Disability Inclusive Places to Work Campaign  Hill and Knowlton DI-verse
5 #TakeBoldCareofHer Value 360 Communications Bold Care
6 Shush The Hush - Bleed Shamelessly MSL Group  Bill & Melinda Gates Foundation
7 Gamers for Dementia Awareness MPL Gaming  Mobile Premier League (MPL)
8 DLF Arbour Most Innovative use of Social Media PR Professionals  DLF
9 BuildELEC IntELECT DistribuELEC (BID) 2024 Kaizzen  IEEMA
Integrated Campaign
Sl No Campaign Name Name of the entrant channel Brand Name 
1 AIF (DI-verse): Disability Inclusive Places to Work Campaign Hill & Knowlton DI-verse
2 ANSR: TO ALL QUESTIONS RELATED TO GCCs Kaizzen ANSR
3 Durex The Birds and Bees Talk: Avian WE Durex
4 Kisan Fashion - The evolving landscape of men's grooming in rural areas Godrej Industries Limited & Associate Companies  Godrej Expert Rich Crème
5 Ola's #EndICEAge: A Multifaceted Success Story Ruder Finn Ola Electric
6 Sanjeevani: United Against Cancer SPAG FINN Partners   News18 Network
7 U.S Polo Assn. Launch of the Legends Campaign & Brand Website Actimedia PR and digital U.S. Polo Assn.
8 Showcasing IHCL’s Transformation and Positioning the Company as an Industry Leader    IHCL
9 #50MillionFeelings Vistara - TATA SI Airlines Ltd. Vistara
10 Securing migration dreams through English tests Adfactors PR Pearson
Most Innovative use of Digital Media
Sl No Campaign Name Name of the entrant channel Brand Name 
1  #TakeBoldCareofHer Value 360 Communications  Bold Care
2 EU United in Diversity Avian WE  Delegation of the European Union to India and Bhutan
3 TB Alert India - Let's Get Tested Campaign Hill & Knowlton  TB Alert India
4 No Lay's, No Game Edelman  Lay's
5 ADOBE: CRAFTING RESPONSIBLE GenAI INNOVATION NARRATIVE AMIDST TECH FRENZY Ruder Finn Adobe
6 Gamers for Dementia Awareness MPL Gaming   Mobile Premier League (MPL)
7 365 Days of Non-Stop Entertainment only on JioCinema Viacom18 Media Pvt Ltd. JioCinema
8 JBL World Music Day Campaign 2023 80dB Communications JBL
9 Shush The Hush - Bleed Shamelessly MSL Group  Bill & Melinda Gates Foundation
Most Innovative story telling in PR in Digital Age
Sl No Entry Name Name of the entrant channel Brand Name 
1 Novo Nordisk - Celebrating 100 years: Contributing through innovation, investment in healthcare R&D and improving employability.  SPAG FINN Partners  Novo Nordisk
2 Aliya Mahimtura Edelman Starbucks
3 Licious' Decemmmber Campaign MSL  Licious
4 Gamers for Dementia Awareness MPL Gaming  Mobile Premier League (MPL)
5 AIF (DI-verse): Disability Inclusive Places to Work Campaign Hill & Knowlton  DI-verse
6 Thoothukudi Anthem Vedanta  Sterlite Copper - Vedanta
7 NIVEA Creme #TheOGs MSL  NIVEA India
8 EU United in Diversity Avian WE Delegation of the European Union to India and Bhutan
9 Great India Drive 2023 – Commemorating 75 years of India’s Independence First Partners  Hyundai Motor India
Influencer Impact: Social Media / PR Influencer
Sl No Entry Name Name of the entrant channel Brand Name 
1 #GetTestedForGlaucoma Teamwork Communications Group ENTOD Pharmaceuticals
2 One Paw at a Time – The Drools Story Adfactors PR Drools
3 Dove Men+Care Launch In India MSL   Dove Men+Care
4 Subway India- Launch of Hotsellers 80dB Communications  Subway India
5 Corteva Agriscience - Paadap Parjivi Sutrakrumi Se Suraksha Hill & Knowlton Corteva Agriscience
6 Gamers for Dementia Awareness MPL Gaming  Mobile Premier League (MPL)
7 FIFA Women's World Cup FAMIL 2023 MSL   Tourism Australia
8 EU United in Diversity Avian WE Delegation of the European Union to India and Bhutan
9 #TakeBoldCareofHer Value 360 Communications Bold Care
IPO and it's launch
Sl No Entry Name Name of the entrant channel Brand Name 
1 Systango Technologies Limited IPO Launch The Right PR Systango Technologies
2 Nexus Select Trust: The REIT Choice for investors Adfactors PR Nexus Select Trust
3 Yatharth Hospital & Trauma Care Services Limited - Better Healthcare, Better Tomorrow Adfactors PR Yatharth Hospital & Trauma Care Services Limited
Most Innovative use of Content Marketing
Sl No Entry Name Name of the entrant channel Brand Name 
1 Shush The Hush - Bleed Shamelessly MSL  Bill & Melinda Gates Foundation
2 Janssen - All Minds Matter SPAG FINN Partners  Johnson & Johnson (formerly known as Janssen: Pharmaceutical Companies of Johnson & Johnson)
3 Feel Good with Fiama Mental Well-being Survey BCW Global ITC Fiama
4 #G20India Avian WE G20 India
5 From Visibility to Victory: PhonePe PG's Comprehensive Communication Efforts PhonePe PhonePe Private Limited
6 Dating Safety Guide Publicis Consultants Asia Tinder India
7 Godrej Food Trends Report 2023 Godrej Industries  Godrej Vikhroli Cucina
8 ADOBE: CRAFTING RESPONSIBLE GenAI INNOVATION NARRATIVE AMIDST TECH FRENZY Ruder Finn Adobe
F&B and Hospitality
Sl No Entry Name Name of the entrant channel Brand Name 
1 Subway India- Launch of Hotsellers 80dB Communications Subway India
2 McDonald's EatQual Colours Avian WE McDonald’s India West & South (Parent company – Westlife Foodworld Ltd)
3 Britannia's '1947% More History' Genesis BCW Britannia
4 #ItStartsWithYourName Edelman Starbucks
5 Sommet Education - F & B and Hospitality - “Pioneering Excellence: A Journey to Leadership in Hospitality and Entrepreneurship"  Kaizzen Sommet Education
6 Subway India- Launch of Hotsellers 80dB Communications Subway India
7 Millets on the Plate First Partners  ITC’s Hotels Group
8 ‘McDonald’s for Youth’ – Unlocking equal opportunities for underprivileged communities First Partners  McDonald’s India N&E
Arts & Music
Sl No Entry Name Name of the entrant channel Brand Name 
1 ABP Network Roots & Rhythms Music Concert ABP Network Pvt. Ltd. ABP Network
2 The Art of Oral Story Telleing  Media Mantra Udaipur Tales
3 Walker & Co Genesis BCW Black & White Ginger Ale
 Continuous Campaign (Metro Only)
Sl No Campaign Name Name of the entrant channel Brand Name 
1 vivo Switch Off Campaign Archetype vivo India
2 Democratizing payments and financial services for a billion+ Indians PhonePe PhonePe Private Limited
3 Protection for All : India Protection Quotient Max Life Insurance  Max Life Insurance
4 #BerokZindagi GCI Health India Cipla
5 Cadbury Celebrations #ThisAdIsMyStore Mondelez India Pvt. Ltd. Cadbury Celebrations
6 Let’s Talk Gender Publicis Consultants-asia (MSL) Tinder India
7 INeedSwitzerland Campaign Actimedia PR and digital Switzerland Tourism
8 EPIC Foundation - The Catalyst for India's Semiconductors & Electronics Industry Consocia Advisory  EPIC Foundation
9 Unocoin: Your Gateway to Decentralized Future Media Mantra  Unocoin
 Continuous Campaign ( Beyond Metro)
Sl No Campaign Name Name of the entrant channel Brand Name 
1 Mission Red Gram by Godrej Agrovet Limited Godrej Industry  Godrej Agrovet Ltd
2 Corteva for India Hill & Knowlton Corteva Agriscience
3 Bharat Nutrition Week Teamwork Communications Group IHW Council
4 Har Family Hogi Insured Policy Bazaar Policybazaar Insurance Brokers Pvt Ltd
Automotive & Transport Marketing Communications Campaign
Sl No Campaign Name Name of the entrant channel Brand Name 
1 Triumph Motorcycles India and Bajaj Auto Ltd: Launch of Speed 400 & Scrambler 400 X Pitchfork Partners Triumph India
2 Style Meets Sustainability: Ampere & RCB Partnership Greaves Cotton Ltd. Greaves Electric Mobility - Ampere
3 Safety is Invisible...Till Tested: By Škoda Auto India MSL India & NCC Škoda Auto India
4 Go Far Series by Spinny Adfactors PR Spinny
5 Matter Aera Building a Safe, Reliable and Secure EV for India BCW Global Matter Motors
6 Charge Karo, Drive Karo Teamwork Communications Group Statiq
7 Strengthening Maruti Suzuki's SUV Story Avian WE Maruti Suzuki India
8 Great India Drive 2023 – Commemorating 75 years of India’s Independence  First Partners  Hyundai Motor India
Healthcare Marketing Campaign
Sl No Campaign Name Name of the entrant channel Brand Name 
1 Cracking Down on Danger - The Toxic and illegal Mosquito Repellent Incense Sticks Godrej  Goodknight
2 #Tuffies GCI Health India Cipla
3 Stamlo for #TensionMatLo Campaign SPAG FINN Partners  Dr. Reddy's Laboratories Ltd.
4 Megh CAN Care  Teamwork Communications Group Apollo Telemedicine Networking Foundation
5 Dettol Hygiene Olympiad Avian WE Dettol
6 Elevating Precision Radiotherapy Awareness in India's Fight Against Cancer  Adfactors PR  Elekta
Fintech Marketing Campaign
Sl No Campaign Name Name of the entrant channel Brand Name 
1 RINGing In Success Adfactors PR RING
2 Unocoin: Your Gateway to Decentralized Future Media Mantra  Unocoin
3 niyogin - Empowering Bharat with You! (Fintech Marketing Campaign) PRtainment  Niyogin Fintech Limited
4 PB India's leading InsurTech Policy Bazaar Policybazaar Insurance Brokers Pvt Ltd
Best Advocacy Campaign
Sl No Campaign Name Name of the entrant channel Brand Name 
1 GE HealthCare - Create a world where healthcare has no limits  SPAG FINN Partners  GE HealthCare
2 Corteva - The Field's Future Advocacy Campaign  Hill & Knowlton Corteva Agriscience India
3 Saving Game Point  MPL Gaming  Mobile Premier League (MPL)
4 Spowdi - Invented for a greener tomorrow Kaizzen Spowdi
5 Navneet Education Ltd: Tr for Teacher: Best Advocacy Campaign  Pitchfork Partners Navneet Education Ltd.
6 Haath Dhona Cool Hai BCW Global ITC Savlon
7 Indian Leadership Forum Against Trafficking Chase Avian Indian Leadership Forum Against Trafficking (ILFAT)
8 Charkha To Chips Value 360 Communications IESA
Social responsibility campaign 
Sl No Campaign Name Name of the entrant channel Brand Name 
1 TB Alert India - Let's Get Tested Campaign  Hill & Knowlton TB Alert India
2 Teaching India to #SpeakSign Edelman KFC India
3 McDonald's EatQual Colours Avian WE McDonald’s India West & South (Parent company – Westlife Foodworld Ltd)
4 Whisper Keep Girls in School 4.O Actimedia PR and digital Whisper
5 Sterlite Cares Vedanta  Sterlite Copper - Vedanta
6 Building a better life: Added strides towards sustainability MSL  MSL India
7 Shattering Stereotypes PR Professionals Jindal Stainless Ltd.
8 Hikal’s #PledgeForGreenChange Adfactors PR Hikal Ltd.
9 Gamers for Dementia Awareness MPL Gaming  Mobile Premier League (MPL)
10 Making Indian Villages Climate Smart First Partners  ITC Limited
Media Engagement
Sl No Campaign Name Name of the entrant channel Brand Name 
1 Saving Game Point MPL Gaming  Mobile Premier League (MPL)
2 Bisleri Bottles for Change Avian WE Bisleri International Pvt. Ltd
3 National Geographic MSL National Geographic
4 Howzat for Your Perfect Stay! AllisonWorld Booking.com
5 REDMI #SUPERNOTE LAUNCH Ruder Finn Xiaomi India
6 DLF Arbour PR Professionals DLF Homes
7 AIF (DI-verse): Disability Inclusive Places to Work Campaign  Hill & Knowlton DI-verse
8 #DriveGreenWithOkaya Media Mantra  Okaya EV
9 Miss World 2024 - #BeautyWithPurpose - Re-imagining Beauty for a New Era Value 360 Communications Miss World Foundation
Thought Leadership Merits 
Sl No Campaign Name Name of the entrant channel Brand Name 
1 #PoweringTheNation Media Mantra  HARTEK Group
2 CoinSwitch - Making Money Equal For all Kaizzen CoinSwitch
3 WaterAid India - #WASHForAllCampaign Hill & Knowlton WaterAid India
4 #RedefiningSustainability Media Mantra  IPL Biologicals
5 EPIC Foundation - The Catalyst for India's Semiconductors & Electronics Industry  Consocia Advisory  EPIC Foundation
6 Ferty9 - Hope To Happiness Hill & Knowlton Ferty9 Fertility Centre
7 Tanishq’s Gold Exchange #MakeTheSmartChoice Adfactors PR Tanishq
8 #IronLadiesIndia - Saluting the Iron-Willed Women of Goa First Partners  Vedanta Sesa Goa
Best Use of Analytics
Sl No Campaign Name Name of the entrant channel Brand Name 
1 LNJ BhilwaraKings Kaizzen LNJ Bhilwara Kings
2 BuildELEC IntELECT DistribuELEC (BID) 2024 Kaizzen IEEMA
4 Leveraging Data to Optimize Brand ERPs (Efforts, Resources & Processes) Godrej  Godrej Industries Limited & Associate Companies
4 #G20India Avian WE  G20 India
5 Tanishq’s Gold Exchange #MakeTheSmartChoice Adfactors PR Tanishq
6 Urban Company - Crisis Management Hill & Knowlton Urban Company
7 Creating awareness on career opportunities in PC Gaming in India Edelman HP Inc
8 Are Some Women Their Own Glass Ceiling? First Partners  India Leaders for Social Sector (ILSS)
Product and Promotion Entries
Entertainment and lifestyle sector 
Sl No Campaign Name Name of the entrant channel Brand Name
1 Tanishq: Tales of Mystique Adfactors PR Tanishq
2 Beyond Films, Beyond Boundaries Avian WE PVR INOX Ltd
3 JioCinema - Dekhta Ja India Viacom18 Media Pvt Ltd. JioCinema
4 Fairtrade India: Towards a FairFuture Hill & Knowlton Fairtrade India
5 BMS Puts India on the International Live Events Map Genesis BCW BookMyShow
6 "Chandraayan 3 #CountdownToHistory" MSL India National Geographic
7 Festive Road Show Genesis BCW &TV
8 John Wick: Chapter 4 - Lionsgate has got G.A.M.E aka Greatest Action Movie Ever RF Thunder Lionsgate India
9 Miss World 2024 - #BeautyWithPurpose - Re-imagining Beauty for a New Era Value 360 Communications Miss World 2024
Education & Science 
Sl No Campaign Name Name of the entrant channel Brand Name
1 Education & Science Kaizzen IILM University
2 Why New Zealand Ruder Finn Education New Zealand
3 Fairtrade India: Towards a FairFuture Hill & Knowlton Fairtrade India
4 MTV Question Marks - Marks Hai, Benchmark Nahi Viacom18 MTV
5 Lovely Professional University: Illuminating Minds, Igniting Futures Media Mantra Lovely Professional University
6 #StrengtheningTheFuture PR Professionals Bihar School Examination Board (BSEB) also known as Bihar Board
Event & Experiential Marketing 
Sl No Campaign Name Name of the entrant channel Brand Name
1 Amazon Prime Day Avian WE Amazon India (Prime Day)
2 SCENTsational Experiences Godrej Industries Limited & Associate Companies Godrej aer
3 Miss World 2024 - #BeautyWithPurpose - Re-imagining Beauty for a New Era Value 360 Communications Miss World 2024
4 India Mobile Congress 2023 Kommune Brand Communications India Mobile Congress
5 INDIA’S FIRST STANDALONE IMAX AT PVR PRIYA PR Professionals PVR Cinemas
6 Pampers- Launch of India's softest diaper for babies Actimedia PR and digital Pampers diapers
Real State Sector
Sl No Campaign Name Name of the entrant channel Brand Name
1 W-INCLUSIVE: Taking D & I to the Next Level! Godrej Industries Limited & Associate Companies Godrej Properties Limited
2 Unveiling a World of Possibilities The Right PR Goel Ganga Developments
3 India's 1st home-buying experience on the Metaverse launched via a scannable QR code in the sky Mahindra Lifespace Developers Limited Mahindra Lifespaces
4 DLF Arbour : The Pathan of Indian Real Estate PR Professionals DLF Homes
5 Paras Forays into Hospitality with Citadines Paras Ascott PR Professionals Paras Buildtech
Travel & Tourism Sector
Sl No Campaign Name Name of the entrant channel Brand Name
1 INeedSwitzerland Actimedia PR and digital Switzerland Tourism
2 Choose Your Changi Adventure Organic by MSL Changi Airport Group
3 Millets on the Plate First Partners Communications ITC’s Hotels Group
4 Russia Beyond The Politics Teamwork Communications Group Moscow City Tourism Committee
5 Looking Beyond Maldives Value 360 Communications EaseMyTrip
6 Norwegian Cruise Line Actimedia PR and Digital Norwegian Cruise Line
7 FIFA Women's World Cup FAMIL 2023 MSL India Tourism Australia
8 Howzat for Your Perfect Stay! Allison Booking.com
9 Qatar Airways - Dunki meet and greet with Shah Rukh Khan Hill & Knowlton Qatar Airways
Healthcare/Healthcare Providers
Sl No Campaign Name Name of the entrant channel Brand Name
1 #ImplantWeTrust GCI Health India Organon
2 Forging Pathways: Elevating Clinical Research Awareness and Advocacy in India Adfactors PR Parexel
3 Choose Safer Healthcare Avian WE NATHEALTH- Healthcare Federation of India
4 #EmergencyCarein11Minutes Teamwork Communications Group Medulance
5 Megh CAN Care Teamwork Communications Group Apollo Telemedicine Networking Foundation
6 #TakeBoldCareofHer Value 360 Communications Bold Care
7 #YogaSeAyu – Holistic healing at the intersection of Yoga & Ayurveda First Partners Communications All India Institute of Ayurveda (AIIA)
Financial Services Sector
Sl No Campaign Name Name of the entrant channel Brand Name
1 EnKash: Streamlining Payments and Unlocking Business Growth Kaizzen EnKash
2 Share.Market_207_Financial Services Sector PhonePe Pvt Limited Share.Market
3 Unocoin: Your Gateway to Decentralized Future Media Mantra Unocoin
4 #BrandCommExcellence : PFRDA PR Professionals PENSION FUND REGULATORY AND DEVELOPMENT AUTHORITY
5 The Bharosa Blueprint Max Life Insurance  
6 Swayam GHAR CommsCredible BASIC Home Loan
Technology 
Sl No Campaign Name Name of the entrant channel Brand Name
1 Transformed Technology Landscape : STPI PR Professionals Software Technology Park of India(STPI)
2 OPPO-Flaunt your superpower RF Thunder OPPO India Private Limited
3 CyberArk - Identity Security in an Evolving Tech Era Candour Communications CyberArk
4 SAP - Tech-Ed Genesis BCW SAP
5 Celebrating Cyber Security Awareness Month 2023 20:20 MSL Dell Technologies
6 New Way of Learning through Affordable HP Chromebook Laptops Edelman India HP Inc
7 Indkal Technologies - Event Hill&Knowlton Indkal Technologies
8 Not just Fantasy! Online games an equalizer for sporting women First Partners Communications Games24x7
Best use of PR by a Brand (Metro )
Sl No Campaign Name Name of the entrant channel Brand Name
1 Tanishq: Tales of Mystique Adfactors PR Tanishq
2 DiscoverU : Exploring Possibilities in Higher Education Kaizzen IILM University
3 No Lay's, No Game Edelman Lay's
4 EO GURGAON Kaizzen EO Gurgaon
5 Tide detergent Actimedia PR and digital Tide detergent
6 Redefining Perspectives Ruder Finn Canon India
7 #IndiasSnacKing Media Mantra Samosa Singh
8 vivo India Impact Report 2022 Archetype vivo India
Best use of PR by a Brand (Non Metro)
Sl No Campaign Name Name of the entrant channel Brand Name
1 ITC Mission Millets Campaign Avian WE ITC Mission Millets
2 Kisan Fashion - The evolving landscape of men's grooming in rural areas Godrej Industries Limited & Associate Companies Godrej Expert Rich Creme
3 Megh CAN Care Teamwork Communications Group Apollo Telemedicine Networking Foundation
4 Painting with Legacy Kaizzen Shalimar Paints
5 Democratising
Equity Investing to
the last mile
PhonePe Wealth Broking Private Limited Share.Market
6 Resurrecting the “Combine” aura  Godrej Industries Limited & Associate Companies Godrej Agrovet Ltd
7 Strengthening India's Defense Manufacturing PR Professionals JSL
8 Safety is Invisible...Till Tested: By Škoda Auto India MSL India & NCC Škoda Auto India
9 Making Indian Villages Climate Smart First Partners  ITC Limited
Sports Sector
Sl No Entry Name Name of the entrant channel Brand Name
1 LNJ BhilwaraKings Kaizzen LNJ Bhilwara Kings
2 LALIGA A NEW ERA BEGINS MSL LALIGA
3 India's first Street Racing League: Putting India on the Global Motorsports Racing Map Media Mantra Indian Racing League
4 Triveni Continental Kings Triveni Sports Private Limited Triveni Continental Kings
5 Vicks Khol India Bol Genesis BCW Vicks Cough Drops
6 Howzat for Your Perfect Stay! Allison Booking.com
Consumer Product
Sl No Entry Name Name of the entrant channel Brand Name
1 #JusticeForSoanPapdi Teamwork Communications Group Bikano
2 Limited Edition Bottles Avian WE Bisleri
3 Mainstreaming Millets & Millet-Based Ready-To-Cook Products Godrej Industries Limited & Associate Companies Godrej Yummiez
4 ITC Mission Millets Campaign Avian WE ITC Mission Millets
5 Svarnim Campaign by Fabindia Kaizzen Fabindia
6 Howzat for Your Perfect Stay! Allison Booking.com
7 2.Oh! Actimedia PR and Digital 2.Oh!
8 ‘McDonald’s for Youth’ – Unlocking equal opportunities for underprivileged communities First Partners Communications McDonald’s India N&E
CSR and Not for Profit
Sl No Entry Name Name of the entrant channel Brand Name
1 ‘McDonald’s for Youth’ – Unlocking equal opportunities for underprivileged communities First Partners Communications McDonald’s India N&E
2 Durex The Birds and Bees Talk: Avian WE Durex
3 A study against low macro nutritional value of packaged food in India Kaizzen ATNI
4 Indian Leadership Forum Against Trafficking Chase Avian Indian Leadership Forum Against Trafficking (ILFAT)
5 Charkha To Chips Value 360 Communications IESA
6 STRATEGIC STAKEHOLDER ENGAGEMENT ENHANCING PARTICIPATION FOR VIVO IGNITE AWARDS Consocia Advisory VIVO
7 The JCB Prize for Literature MSL India JCB Literature Foundation
Esport / Gaming
Sl No Entry Name Name of the entrant channel Brand Name
1 Empowering Growth: Strengthening the Regulatory Framework of India's Skill Gaming Industry Kaizzen All India Gaming Federation
2 Zupee - India Ka Apna Game Hill & Knowlton Zupee
3 #playALLYourgames MSL India ASUS India
4 Nodwin gaming product and promotion Actimedia PR and digital Nodwin gaming
5 Saving Game Point Mobile Premier League (MPL) Mobile Premier League (MPL)
6 Gamers for Dementia Awareness Mobile Premier League (MPL) Mobile Premier League (MPL)
7 Aao Khele Pokémon GO Allison Pokémon GO
8 Not just Fantasy! Online games an equalizer for sporting women First Partners Communications Games24x7
Corporate and Public
Public Sector
Sl No Entry Name Email Brand Name 
1 #YogaSeAyu – Holistic healing at the intersection of Yoga & Ayurveda  First Partners   All India Institute of Ayurveda (AIIA)
2 Awadhi architecture meets world-class infrastructure RLDA PR Professionals  Rail Land Development Authority (RLDA)
3 Empowering Every Retailer: ONDC's Journey to Transform Indian E-commerce  Value 360 Communications ONDC
4 #BiharHaiTaiyar PR Professionals  Department of Industries
5 Public Sector Campaign: IVCA (Promoting Alternate Capital) Ecosystem  Dharma Media  Indian Venture and Alternate Capital Association
6 Driving Public Awareness Through Creative Communication GreyMatters Communications BSPHCL
CSR & Not-for-profit (Metro)
Sl No Campaign Name Name of the entrant channel Brand Name 
1 Are Some Women Their Own Glass Ceiling?  First Partners  India Leaders for Social Sector (ILSS)
2 Leading the Herd - The Women of Shwetdhara MSL Group  FIRST IMPACT
3 #BeatPlasticPollution Vistara - TATA SI Airlines Ltd. Vistara
4 #RunForZeroHunger MSL Group  Anil Agarwal Foundation
5 AIF (DI-verse): Disability Inclusive Places to Work Campaign Hill & Knowlton DI-verse
6 KASHISH LGBTQIA FILM FESTIVAL Actimedia PR and digital  KASHISH LGBTQIA+ MUMBAI FILM FESTIVAL
7  #WASHForAllCampaign Hill & Knowlton WaterAid India
CSR & Not-for-profit (Non Metro)
Sl No Campaign Name Name of the entrant channel Brand Name 
1 Beacon of Resilience - Sterlite Copper's Flood Relief Acivity Vedanta  Sterlite Copper - Vedanta
2 The Spirit of Giving- DRIVE Week 2023 Tata Communications Tata Communications Limited
3 ‘McDonald’s for Youth’ – Unlocking equal opportunities for underprivileged communities First Partners McDonald’s India N&E
4 Making Indian Villages Climate Smart First Partners ITC Limited
Internal Communications
Sl No Campaign Name Name of the entrant channel Brand Name 
1 KNOW YOUR POSH Springer Nature  Springer Nature in India
2 Womentoring Avian WE Bharat Serums & vaccines Limited (BSV)
3 The Spirit of Giving- DRIVE Week 2023  Tata Communications Tata Communications Limited
4 ProudTogether Max Life Insurance Max Life Insurance
5 Mobile Premier League (MPL) MPL Gaming  Mobile Premier League (MPL)
Best use of PR by a corporate 
Sl No Campaign Name Name of the entrant channel Brand Name 
1 Yodda - Establishing Eldercare Sector Kommune  Yodda Eldercare
2 COP 28 PR Professionals  Jindal Stainless Ltd.
3 Novo Nordisk - Celebrating 100 years: Contributing through innovation, investment in healthcare R&D and improving employability.  SPAG FINN Partners  Novo Nordisk
4 Aluminium, The Metal of the Future Archetype Vedanta Aluminium
5 ITC Mission Millets Campaign Avian WE ITC Mission Millets
6 From Vision to Victory: Strategic PR to elevate PhonePe Payment Gateway in the media  PhonePe PhonePe Private Limited
7 Taking India Places  BCW Global Alstom India
8 Showcasing IHCL’s Transformation and Positioning the Company as an Industry Leader     IHCL
9 Showcasing IHCL’s Transformation and Positioning the Company as an Industry Leader     IHCL
10 Fairtrade India: Towards a FairFuture Hill & Knowlton Fairtrade India