| 09:00 AM - 10:00 AM | Registrations & Chats Over Tea & Coffee | |
| 10:00 AM - 10:15 AM | Opening & Welcome Address | Dr.Anurag Batra, Chairman & Editor in Chief, exchange4media Group |
| 10:15 AM - 11:00 AM | Keynote Session: MarTech for India The estimated size of the MarTech industry in India is expected to be anywhere between $35bn and $50bn by 2026. This is indeed a sizeable opportunity and demonstrates how brands are finding MarTech solutions not only as the best and most cost-effective way to deliver the correct brand message to the right customer at the right time over the right channel. The session will cover: - Emergence of MarTech Explorers & Heroes - Adaptation to the Changing Landscape Around Data - Opportunities Lies in a Country of Diverse Markets |
Mukund Acharya, Head of Tech, Disney+ Hotstar Shashank Srivastava, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Nitin Singhal, Managing Director, Sinch Moderator: Ankur Gattani, Chief Growth Officer, Webengage |
| 11:00 AM - 11:20 AM | Keynote: The Role of Technology in Shaping India’s Consumer Economy |
Jagdish Mitra, Chief Strategy Officer and Head of Growth, Tech Mahindra |
| 11:20 AM - 12:20 PM | Data & Analytics Session: ChampionING a Data & Insights Driven Culture to Achieve Your Omnichannel Goals In our ever-changing world, customer wants, needs, and expectations are ever-changing as well. Keeping up with those changes is how top brands consistently deliver best-in-class customer experiences. But even top brands can struggle in that regard. That is where data & insights play a crucial role and show the right way forward to achieve your goals. The session will cover: - How we effectively use and segment customer behavioral data - Align Customer Experiences and Opportunities with Unprecedented Precision Across Channels |
Ankit Mogra, Head – BI & Analytics, Ather Energy
Kaustubh Dabral, Global CIO, Dabur India Rahul Bharde, SVP & Head of Analytics & Insights, Jubilant FoodWorks Ltd Shikha Lal, Sr Director New Business Models & E-Commerce Data & Analytics, Unilever Santosh Bhat, Head of Data Science, PolicyBazaar.com Vipin Gupta, Chief Technology Officer, Starbucks Moderator: Anirban Majumder,Partner, PwC |
| 12:20 PM - 01:20 PM | AI Session: Generative AI: A Game-Changer for Marketers Generative AI is transforming the way brands interact with their customers, analyze data, and make strategic decisions. And while the technology is still in its nativity, generative AI is rapidly evolving. With it comes a plethora of opportunities for marketers. - Future: Opportunities & Pitfalls? - What are the key challenges that marketing teams might encounter when implementing generative AI systems? - How to overcome challenges to maximize the benefits of AI-driven marketing initiatives? |
Chandra Shekhar Prasad, Chief Data Officer, Mahindra First Choice Dr. Shakti Goel, Chief Architect and Data Scientist, Yatra Online Divyan Kavdia, Vice President - AI Works, Max Life Insurance Nitendra Rajput, VP & Head – AI Garage, Mastercard Piyush Kumar, VP, Head Data Platform Engineering & Personalization, MakeMyTrip Ravindra Yadav, Senior Director, Data Science, Meesho Moderator: Arabinda Ghosh, Chief Strategy Officer, dentsu Media |
| 01:20 PM - 02:00 PM | Networking Lunch Break & Visit to the Exhibition Booths | |
| 02:00 PM - 02:20 PM | Expert Session: How to Drive Value From Your Martech Stack A strong MarTech stack will not only help you move prospects down the funnel but also engage your existing customers, and help generate more business. The session will highlight on: - Why it is Necessary to Evaluate Your Current Capabilities - Staying Relevant to the New Features - Focus on Agility, Collaboration and Integration |
Apoorv Durga, Vice President, Research & Advisory, Real Story Group |
| 02:20 PM - 03:10 PM | CXO Partnership Session: How Marketing and Technology Teams Collaborate for Business Success In 2023, marketers will need to decode the new rules of engagement brought on by groundbreaking new technologies and fresh platforms. This session will bring both marketers & technologists together to unfold the below factors to achieve common goals. – Multi-format content and how it can be used to boost audience engagement – Why marketing automation is necessary – The rise of social media integration |
Devanshu Bhatia, VP-Marketing, Oberoi Group
Mayank Bhargava, Chief Information & Digital Officer, Fortis Healthcare
Nikhil Kumar, Vice President, India & South East Asia, mediasmart
Pooja Baid, CMO, Versuni India
Moderator: Rahul Poddar, Head - MarTech, Narayana Health |
| 03:10 PM - 03:30 PM | Expert Session: Customer Experience Reimagined |
Amrita Thapar, Director Marketing-Asia, Microsoft Asia |
| 03:30 PM - 04:00 PM | Break to Visit Exhibition Booths & For Tea/Coffee | |
| 04:00 PM - 05:00 PM | CX Session: Leverage Technology to Transform Customer Experience in 2024 Consumers are demanding that their favorite brands deliver better experiences beyond having great products and services. This session will explore how technology can inform your relationship marketing strategy -- and help you refine your acquisition, engagement, personalization, and retention efforts. - Deploy offerings that foster long-term loyalty from your customers - Understand the key drivers that increase engagement across all marketing channels - Understanding your Customer: Intelligent Analytics via Machine Learning - Optimizing the Touchpoints: Deep Customer Insights via IoT |
Anika Agarwal, Chief Marketing and Customer Experience Officer, Orient Electric Ankit Goenka, Head Of Customer Experience, Bajaj Allianz General Insurance Dilpreet Singh, Head CRM Loyalty & Analytics, ITC Hotels Manan Bajoria, VP-Growth Marketing, ixigo Nishtha Arora, Digital Marketing Lead, South Asia, Corteva Agriscience Vartika Verma, Marketing Head, GupShup Moderator: Mani Sikka, Associate Partner, KPMG in India |
| 05:00 PM - 05:30 PM | Closing Keynote Session: Human Centric Martech: The Heartbeat of Digital transformation with Integrity |
Mebrulin Francisco, Global Head of Data Strategy & MarTech, EssenceMediacom Prateek Tomar, Head Martech & Data, Apollo 24/7 Moderator: Apoorv Durga, Vice President, Research & Advisory, Real Story Group |
| 05:30 PM – 06:30 PM | Conference Concludes & Break for MarTech India Award Ceremony | |
| 06:30 PM | Introduction to the e4m MarTech India Awards | |
