Categories

The Award Categories reflect strategic objectives that are common to all organizations. Your submissions will be judged against the achievements of all types of business – rather than just those of direct competitors in your industry sector. Entrants should provide independent and robust data that supports the claims made. The judges will give more weight to quantitative data and comparable trend data over time.

We have two main Categories comprising Agency Awards that recognise agencies. The People Awards category awards individuals who are at the helm of the business.

Agency Awards

A01. Media Agency of the Year

An Agency under a major parent network that has proved its mettle by delivering exceptional media solutions to its clients, maintaining rock-solid retainers and winning new businesses on a regular basis.

Who Can Enter? – Agencies under an umbrella network delivering multimedia solutions to their clients using two or more diverse media services can enter this category.

A02. Network of the Year

The parent network and collaborator that played a pivotal role in development and enhancement of its reputation in the industry, by providing holistic marketing and communication assistance like content creation, digital advertising, proprietary tool development and other essentials.

*Entries are not invited for this category – Winners will be selected as per the Jury’s discretion*

A03. Network Digital Marketing Agency of the Year - digital vertical of a large network

A Digital Agency that has proved its mettle by delivering exceptional work to its clients, maintaining rock-solid retainers and winning new businesses on a regular basis.

Who Can Enter? – A Digital Agency under a larger network (the digital vertical) of a network) that has proved its mettle by delivering exceptional work to its clients, maintaining rock-solid retainers and winning new businesses on a regular basis.

A04. Non-Network Digital Marketing Agency of the Year - Independent digital agency

Who Can Enter? – A standalone Digital Agency, independent of any group or network, that has proved its mettle by delivering exceptional work to its clients, maintaining rock-solid retainers and winning new businesses on a regular basis.

A05. Independent Agency of the Year

This agency handles Media Planning and Buying for TV, Radio, Digital, Social Media, Print, Experiential Marketing, including OOH Advertising

Who Can Enter? – (majority of 51% or more owned by its management or independent shareholders and not associated with any holding company or network)

Specialist Agencies

B01 .Content Marketing Agency of the Year
B01a. Large Content Marketing Agency

Large CMA - A large Content Marketing Agency would have a strength of 51 or more employees

B01b. Mid-size Content Marketing Agency

Mid-size CMA - A medium sized Content Marketing Agency would have the strength of 26 to 50 employees

B 02 Experiential Agency of the Year
B 03 Influencer Marketing Agency of the Yea
B 04 Out of Home Agency of the Year
B 05 Sports and Entertainment Marketing Agency of the Year
B 06 Programmatic Advertising Agency of the Year
B 07 Health and Wellness Specialist Agency of the Year

People Awards

C 01 Network Head of the Year

The Head (CEO or COO)of a parent network who has contributed critically towards delivering premium service, stimulating growth of the organization and enhancing the industry at large.

*Entries are not invited for this category – Winners will be selected as per the Jury’s discretion*

C 02 Agency Head of the Year

A CEO excelling at a spectrum of media services including media buying/planning and contributing to the overall growth of the organization through exceptional deliverance, retainers and acquiring new business.

Who Can Enter? – A CEO/Head of a full service media agency operating over two or more media channels can be nominated here.

C 03 Digital Agency Head of the Year
C.03.a.Digital Agency / Digital Network Agency Promoter-

Who can enter - A founder/ Co Founder or entrepreneur of a standalone Digital Agency or an agency which is acquired by a network or is currently part of a network.

C.03.b. Digital Agency CEO/ MD or Unit Head -

Who can enter - The head of a standalone digital agency or part of a network of companies, whose direct reporting is not to the Network CEO/MD of the agency can be nominated here.

C.03.c. Digital Agency Network Head-

Who can enter - A Digital Agency CEO / MD of a digital agency which is part of a network. The direct reporting of the nominee should be to the MD/ CEO of the overall network.

C 04 Client Lead of the Year

The individual who has made the biggest impact on the clients’ business and the agency by innovative and effective use of media domains.

Who Can Enter? – A Professional head who could be ranked equal or below a Business Head and is leading a key Client Account can be nominated under this category.

C 05 Rising Star of the Year

Young advertising professionals with a stellar body of work who have come up with the most innovative creative ideas and exhibiting a lot of potential and promise to excel in the field of advertising.

Who Can Enter? – Open to professionals who are under the age of 30 as of 30th April, 2024. A person can be self-nominated or nominated by a senior / colleague, but must include details of the nominee’s career history, their exact age & professional qualification. (Max 3 entries per Agency)

C 06 Independent Agency Leader of the Year

This individual inspires passion and motivation in the team of the Independent Agency he is leading; he is someone with a vision and the path to realise it, ensuring his team has the tools to achieve the agency's mission.

Who Can Enter? – CEO / Founder / Co-founder of the Agency