Categories

2. Use of New Media In OOH Environment

Awards in this group are to be awarded to Agency-Client or OOH Media Owner-Client combinations.

201. Most Innovative Use of Indoor OOH Media in a Point-of-Purchase Environment

Brand that has used New Media /Digital OOH medium in retail or shopping environments in a unique manner or in a manner not seen before. (For example, Malls, Shops, Auto Showrooms, Chemists, Petrol Pumps, etc.)

202. Most Innovative Use of Moving Media

Brands that have used a moving media in a unique manner or in a manner not seen before. (For example, Trains, Metro Coaches, Buses, Taxis, Auto Rickshaws, Airplanes, Delivery Vans, etc.)

203. Most Innovative Green Initiative

Innovations taking care of the environment & society. Media agencies use recycled material, and use environmentally friendly materials to create OOH media.

204. Best OOH Activation

Any activity/execution done in the OOH space for a brand/product promotion and/or advertising.

205. Best Use of Cinema & Theaters

Any activity/execution done at cinema halls, or theaters. This category invites nominations from agencies, brands and media owners.

3. Strategic Planning and Effectiveness in OOH Media

Awards in this group are to be awarded to Agency-Client combinations.

301. Best Outdoor Plan – Strategy - Metro

Your Strategic Outdoor plan in terms of Market Profile, Marketing Objectives, Advertising Objectives, Selection of OOH Media, and Selection of Specific Sites/Units needs to be highlighted in this for metro cities.

302. Best Outdoor Plan - Strategy - Non Metro

Your Strategic Outdoor plan in terms of Market Profile, Marketing Objectives, Advertising Objectives, Selection of OOH Media, and Selection of Specific Sites/Units needs to be highlighted in this.

303. Most Effective Outdoor Plan

This would define how your plan was most effective in terms of reaching its objective, in terms of impact, relevance, and cost-effectiveness. OOH should be the primary medium while computing the overall effectiveness. Also, send at least three digital images in 300 dpi JPEG format of the creative environment.

304. Best Innovation in Media Format

Any innovation of traditional/DOOH media format, like cutouts and extensions added to the media unit; movement of elements for media display, etc. This category is for the media patterns and formats, not for the content or graphics.

4. Creative Awards

Jury will look for the most powerful creative ideas that grab consumer attention and deliver the desired message in an impactful and memorable manner. Awards in this group are to be awarded to Creative Agency, OOH Media Agency, Advertiser or OOH Media Owner combinations.

401. Telecom Product & Services

402. Banking, Financial Services & Insurance

403. Entertainment & Media

404. Automobiles

405. FMCG

406. e-Commerce

407. Public Service/Corporate Social Responsibility

408. Travel & Leisure

409. Beverages & Food

410. Retail Advertising

411. Others (like Corporate/Consumer Durables/etc)

412. Healthcare & Pharma

413. Real Estate

414. Airline Industry

5. Excellence in DOOH Advertising

501.Best Digital Out-of-Home Campaign:

Recognizing overall excellence in a digital out-of-home advertising campaign, considering creativity, effectiveness, and impact.

502.Best Use of Technology in DOOH:

Highlighting campaigns that demonstrate innovative and effective use of technology in digital out-of-home advertising.

503.Best Interactive DOOH Campaign:

Awarding campaigns that engage audiences through interactive elements, such as touchscreens, augmented reality, or other interactive technologies.

504.Best Creative Content for DOOH:

Recognizing outstanding creativity in the content and design of digital out-of-home advertising.

505.Best Integration with Social Media:

Recognizing campaigns that seamlessly integrate both Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising with social media platforms to amplify engagement, extend reach, and create a cohesive brand experience.

506.Best Location-Based Campaign:

Awarding campaigns that effectively leverage the physical location and context of the digital out-of-home displays for maximum impact.

507.Best Use of Data in DOOH:

Recognizing campaigns that demonstrate effective use of data and analytics to target audiences, personalize content, and optimize performance.

508.Best Digital Billboard Campaign:

Focusing specifically on excellence in campaigns displayed on digital billboards, considering creativity, visibility, and impact.

509.Best Mobile / App Integration with DOOH:

Recognizing campaigns that seamlessly integrate with mobile devices and mobile applications to enhance the overall viewer experience.

510.Best Use of AR / VR / MR in DOOH:

Recognizing campaigns that effectively incorporate augmented reality technology , leverage virtual reality technology and mixed reality technology in digital out-of-home advertising to create engaging and immersive experiences.

511.Best Use of Artificial Intelligence (AI) in DOOH:

Recognizing campaigns that demonstrate the effective use of artificial intelligence technologies, such as machine learning algorithms, for content personalization, audience targeting, or dynamic optimization.

512.Best Use of Interactive Touchscreen Technology:

Highlighting campaigns that utilize interactive touchscreen technology on digital displays to engage audiences and encourage user interaction.

513.Best Location-Based Technology Integration:

This category recognises Out-of-Home campaigns that go beyond brand promotion to drive positive social change. It honours work that addresses social issues, raises awareness, inspires behaviour change, or contributes meaningfully to community betterment through impactful storytelling, responsible messaging, and effective use of the OOH medium.

514.Best DOOH Campaign for Social Impact:

Awarding campaigns that utilize location-based technologies, such as geotargeting or geofencing, to tailor content and messages based on the specific location of digital out-of-home displays.

6. Regional Impact in OOH Advertising Awards:

Celebrating excellence in regional out-of-home advertising, this category is exclusively dedicated to agencies operating in non-metro regions. It provides a distinct platform for these regional players to showcase impactful campaigns and strategies, fostering a fair competition among organizations based in non-metro cities. This ensures that their achievements are recognized separately from metro city agencies, highlighting the unique contributions and innovations of regional advertising in the OOH landscape."

601.Best Regional Integration Campaign:

Recognizing campaigns that seamlessly integrate OOH advertising with regional context, culture, and language to maximize impact.

602.Most Effective Localized Messaging:

Honoring campaigns that effectively convey messages tailored to the specific needs and preferences of non-metro audiences.

603.Outstanding Use of Local Celebrities/Influencers:

Highlighting campaigns that leverage regional celebrities or influencers to connect with and influence the target audience.

604.Innovative Regional Design and Display:

Awarding excellence in the design and display of OOH advertisements, considering regional aesthetics and preferences.

605.Community Engagement Excellence:

Recognizing campaigns that actively engage with local communities, driving positive impact and resonance.

606.Best Regional Digital OOH Campaign:

Recognizing exceptional digital OOH campaigns customized for regional markets.

607.Impactful Transit Advertising in Regional Areas:

Acknowledging campaigns that effectively utilize transit advertising to make a significant impact on regional audiences.

608.Localization Through Technology:

Celebrating the use of innovative technologies to localize and personalize OOH campaigns for non-metro regions.

7. Synergy

Awards in this group are to be awarded to agencies.

701. Synergy Award

This award recognises outstanding effort on the part of an agency to take the core creative idea of the Multi-Media campaign and exploit the unique properties of the OOH medium to deliver the idea with creativity, thereby increasing the overall impact of the multi-media campaign through the appropriate use of OOH media.

8. Impact in OOH

801. Most Creative Pop-Up OOH Experience

This category celebrates brands that wowed audiences with innovative, immersive, and memorable pop- up activations in the Out-of-Home space.

802. Best Use of Posters or Banners

Honoring campaigns that creatively leveraged posters and banners to deliver impactful, targeted, and memorable messages.

803. Outstanding Occasion-Themed OOH

Recognizes campaigns that creatively celebrate festivals, holidays, or special moments through impactful Out-of-Home activations.

804.Excellence in OOH for Shows & Series

This award celebrates the most innovative OOH campaigns that brought TV shows or web series to life, whether through traditional billboards or digital outdoor media.

805. Best OOH for Startups & Emerging Brands

Celebrating emerging brands that delivered outstanding impact through creative and effective OOH campaigns, even on lean budgets. ( Emerging brands started on or before 2021.)

806. Best Transit & Mobility OOH

Honoring campaigns that brought creativity on the move, across buses, metros, taxis, airports, and other transit or mobility platforms.

807. Best Automotive OOH Campaign

Celebrating brands in the automotive space that drove impact with creative and engaging Out-of-Home campaigns, whether on vehicles, billboards, or experiential activations.

808. Best Experiential OOH Campaign

Honoring campaigns that created immersive, on-ground experiences, engaging audiences in memorable and innovative ways through Out-of-Home media.

809. Most Innovative Real Estate OOH Activation

Honoring campaigns that transformed spaces into immersive experiences, showcasing properties in creative ways that captivated and inspired audiences.

810. Outstanding Beauty & Personal Care OOH

Celebrating campaigns that captivated audiences through striking visuals, inventive concepts, and memorable outdoor executions.

811. Outstanding OOH for E-Commerce

Honoring campaigns that brought online brands to life outdoors with innovative and impactful executions.

812. Outstanding OOH for Health & Wellness

Celebrating products and brands that stood out in the market with strong, impactful, and innovative OOH campaigns driving awareness and trust in the wellness space.

813. Best OOH Activation in a Mall

This category honors brands that turned mall spaces into immersive brand experiences through creative and impactful OOH activations. It celebrates campaigns that captured shopper attention, drove engagement, and delivered memorable storytelling in high-footfall retail environments.

814. Best Mall Atrium/Plaza Activation

Honoring impactful OOH activations that creatively transformed mall atriums or plazas into engaging brand experiences.

815. Best Use of Festive Marketing in a Mall

Recognising mall-based OOH campaigns that captured the festive spirit through innovative, high-impact brand activations.

816. Best Fashion & Lifestyle OOH

It recognises brands that turned the outdoors into a style statement using innovative formats, bold visuals, and impactful storytelling to capture attention and elevate their brand presence.

817. Best OOH-Integrated Packaging

This award recognises the innovative use of packaging as an outdoor medium, from delivery boxes to carry bags and cups, that travelled across the city, created visibility on the streets, and extended the brand’s presence beyond traditional OOH formats. While packaging has always been a part of traditional advertising, it is the recent wave of creativity and innovation picked up by eminent brands that has transformed it into one of the most booming and influential mediums in outdoor advertising today.

818. High-Impact In-Flight Brand Experience

This category recognises outstanding brand experiences delivered within the in-flight environment that effectively engage passengers during their journey. Entries may include any in-flight touchpoint such as seat-back screens, tray tables, cabin branding, in-flight magazines, audio, digital integrations, interactive content, or innovative experiential formats.
The award celebrates campaigns that go beyond visibility to create meaningful engagement, memorability, and impact, leveraging the unique captive audience and context of air travel. The focus is on creative excellence, strategic use of the in-flight medium, seamless brand integration, and measurable impact.
Campaigns can be brand-led, airline-partnered, or co-created, and may be executed on domestic or international flights.

819. Best OOH Campaign for a Product Launch “in a mall”

This category recognises exceptional OOH campaigns that successfully introduced a new product, variant or service to the market. It celebrates launches that used outdoor media strategically to build excitement, awareness and early adoption. Winning entries should demonstrate smart media planning, high-impact visibility, creative storytelling and multi-format integration that amplified the launch momentum and generated measurable consumer interest.

820. Installation of new DOOH/ anamorphic media in a mall – metro & non metro

This category recognises the installation of new DOOH/anamorphic media in metro & non-metro cities.

821. Best Integration with Social Media:

Recognizing campaigns that seamlessly integrate both Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising with social media platforms to amplify engagement, extend reach, and create a cohesive brand experience.

9. OOH Media Format Excellence

901. Large Format OOH

This category celebrates impactful large-format displays such as billboards, unipoles, gantries and wall wraps that dominate cityscapes and highways. It honours media owners who deliver scale, visibility and high-impact outdoor presence through iconic large-format inventory.

902. Street Furniture

This category celebrates media owners managing public utility formats such as bus shelters, kiosks, MUPIs, pole kiosks and street-side fixtures. It honours neighbourhood-level media that delivers consistent pedestrian and vehicular visibility across city landscapes.

903. New-Age Retail OOH (Delivery, Fuel Pumps & In-Store Media)

This category recognises emerging retail OOH formats including delivery branding, fuel station media, and in-store screens. It honours networks that offer hyperlocal, context-driven visibility through modern consumer touchpoints such as QSRs, cafés and retail aisles.

904. POLE KIOSKS / LAMPPOST MEDIA

This category recognises small-format pole and lamp-post panels that create city-wide visibility along key stretches. It celebrates repetitive, sequential formats ideal for event promotions and high-frequency messaging.

905. Best Bus Branding

This category recognises OOH campaigns that transform buses into powerful moving canvases. From full-wrap designs to innovative route-based storytelling, these campaigns maximise visibility, creativity, and brand recall on the go. The award celebrates executions that leverage mobility, scale, and smart placement to deliver high-impact communication across the city.

906. Best Bus Shelter Advertising

This category honours OOH campaigns that elevate bus shelters into high-impact advertising touchpoints. From static panels to immersive, tech-enabled installations, it celebrates ideas that creatively utilise commuter dwell time, deliver strong visual storytelling, and enhance brand engagement at street level.

907. Best Metro Wrap Advertising

This category recognises outstanding use of metro trains and stations as dynamic advertising canvases. Whether through full-train wraps, interior domination, or station takeovers, this award highlights campaigns that turn high-footfall transit environments into memorable brand experiences with scale, innovation, and seamless integration.

908. Best 3D / Anamorphic DOOH

This category celebrates cutting-edge 3D anamorphic content displayed on large-format digital screens in high-traffic areas. It honours campaigns that use perspective, depth, and motion to create hyper-real illusions that captivate audiences and spark viral attention. Focus is on visual innovation, technical excellence, and outdoor impact.

909. Best Airport Advertising

This category recognises outstanding OOH campaigns executed across airport environments, targeting high-income, business, and international travellers. It honours innovative use of static, digital, and experiential formats inside terminals, security areas, lounges, and arrival zones. Winning work should demonstrate premium storytelling, elevated brand presence, and effective engagement in a controlled, high-dwell environment.

910. Best Wall Painting / Static Outdoor Campaign

This category honours outstanding use of traditional static OOH formats including wall paintings, building murals, painted facades and fixed outdoor displays. It celebrates campaigns that demonstrate strong visibility, memorable creative execution and deep grassroots penetration. Winning work should showcase how static outdoor media especially wall paint formats in urban and rural markets, delivers high reach, hyperlocal impact and long-lasting brand presence.

911. Best OOH Campaign for a Product Launch

This category recognises exceptional OOH campaigns that successfully introduced a new product, variant or service to the market. It celebrates launches that used outdoor media strategically to build excitement, awareness and early adoption. Winning entries should demonstrate smart media planning, high-impact visibility, creative storytelling and multi-format integration that amplified the launch momentum and generated measurable consumer interest.

10. Excellence Awards

To be awarded based on maximum awards accrued in the previous categories. (This is not open for nominations.)

901. OOH Campaign of the Year

902. OOH Advertiser of the Year

903. OOH Media Agency of the Year