Eveready Industries Limited/ Ultima Battery won bronze metal in the ‘Best OOH Activation’ sub-category at the recently held e4m Neons OOH Awards 2026 on April 22 in Mumbai
Eveready Industries Limited/ Ultima Battery bagged the bronze metal for ‘Play On and On’ campaign at the e4m Neons OOH Awards 2026. The brand bagged the award in the ‘Best OOH Activation’ sub-category. The 15th of e4m Neons OOH Awards was held on April 22 in Mumbai. The awards ceremony celebrated creativity, innovation and excellence in outdoor advertising and media by bringing together the brightest minds in the OOH ecosystem.
With a focus on innovation, strategy and impact, the awards celebrated brands and agencies for their impressive and path-breaking work, content, excellence and creativity. From traditional formats to cutting-edge digital innovations, the awards celebrate campaigns that go beyond visibility to create impact, emotion and transformation in the real world.
This year, Nirupam Sahay, Chief Executive Officer, Hindware, was the Jury Chair while the Co - Chair was Ali Harris Shere, Business Unit Chief Executive Snack Foods & Beverages Business, ITC Foods. The other jury members included visionaries, industry leaders and experts from the marketing and advertising world.
