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Agenda

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OOH Advertising at the Crossroads: From Visibility to Value
Session 1
Welcome Address
Dr. Annurag Batra
Dr. Annurag Batra
 Chairman and Editor-In-Chief
BW BusinessWorld and Founder, e4m
Session 2
Fireside Chat
Branding on the Move: Building Automotive Narratives Beyond Screens
Manjari Upadhye
Manjari Upadhye
 Chief Marketing Officer - Auto
Mahindra and Mahindra Limited
Session 3
The Receptivity Gap When Consumers Tune Out vs. When They're Ready to Listen
Shilpi Barkam
Shilpi Barkam
GM – India Externalization
Amazon India
Session 4
Panel Discussion
Let's Talk DOOH & pDOOH
Jiteen Agarwal
Jiteen Agarwal
 Chief Marketing Officer
Hettich India
Kartik Subramanian
Kartik Subramanian
 Head - Brand
Raymond Lifestyle Limited
Siddharth Dabhade
Siddharth Dabhade
 Chief Business Officer
Lemma
Deepshikha Bhardwaj
Moderator: Deepshikha Bhardwaj
 National Lead - Media Strategy
Schbang
Lunch Break
Session 5
Panel Discussion
Badalta Bharat: How New Infrastructure Is Redefining OOH in India
Ashish Morone
Ashish Morone
 EVP & Head – Brand, Marketing Communications
HDFC Bank
Alok Gupta
Alok Gupta
Director
Graphisads Limited
Niyati Nagda
Niyati Nagda
GM- Marketing
Crompton Greaves Consumer Electricals
Pulak Sarmah
Pulak Sarmah
 Head - Corporate Brand Marketing
Sun Pharma
Manas Mohan
Moderator - Manas Mohan
 Chief Data & Digital Officer, Laqshya Media Limited and CEO
Laqshya Digitalabs
Session 6
Fireside Chat
OOH in the Real Estate Marketing Mix
Saarthak Sethh
Sarthak Seth
 Sr. VP & Chief Sales and Marketing Officer
Tata Realty
Sapna
Moderator: Sapna Srivastava
 Editor
Realty+
Session 7
Panel Discussion
Speaking the City’s Language: Localisation in Modern OOH
Amit Bhojani
Amit Bhojani
General Manager - Marketing and Brand Experience
Oberoi Realty
Rajeeb Dash
Rajeeb Dash
Head of Department, Sales and Marketing
Adani Realty
Piyush Sethia
Piyush Sethia
Marketing Head
Atomberg
Pratik Ghate
Pratik Ghate
 General Manager: Media & Events
Bajaj Auto
Himanshu Pandey
Himanshu Pandey
Founder & CEO
Segumento
Jayesh Yagnik
Moderator: Jayesh Yagnik
 Chief Executive Officer
MOMS Outdoor Media Solutions
Session 8
Valedictory Address
The Future of OOH in India: Scale, Science & Storytelling
Sam Balsara
Sam Balsara
Chairman
Madison World
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