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Agenda

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OOH Advertising at the Crossroads: From Visibility to Value
Session 1
Welcome Address
Dr. Annurag Batra
Dr. Annurag Batra
 Chairman and Editor-In-Chief
BW BusinessWorld and Founder, e4m
Session 2
Fireside Chat
Manjari Upadhye
Manjari Upadhye
 Chief Marketing Officer - Auto
Mahindra and Mahindra Limited
Session 3
The Receptivity Gap When Consumers Tune Out vs. When They're Ready to Listen
Shilpi Barkam
Shilpi Barkam
GM – India Externalization
Amazon India
Session 4
Panel Discussion
Let's Talk DOOH & pDOOH
Jiteen Agarwal
Jiteen Agarwal
 Chief Marketing Officer
Hettich India
Kartik Subramanian
Kartik Subramanian
 Head - Brand
Raymond Lifestyle Limited
Deepshikha Bhardwaj
Deepshikha Bhardwaj
 National Lead - Media Strategy
Schbang
Arindam Panda
Arindam Panda
 Head of Marketing
Hamilton Housewares
Siddharth Dabhade
Siddharth Dabhade
 Chief Business Officer
Lemma
Santosh Kumar
Moderator: Santosh Kumar
 COO
Innocean India
Lunch Break
Session 5
Standalone Session
Session 6
Panel Discussion
Badalta Bharat: How New Infrastructure Is Redefining OOH in India
Ashish Morone
Ashish Morone
 EVP & Head – Brand, Marketing Communications
HDFC Bank
Vikram Jeet Bhayana
Vikram Jeet Bhayana
Head of Marketing
Bajaj General Insurance
Alok Gupta
Alok Gupta
Director
Graphisads Limited
Niyati Nagda
Niyati Nagda
GM- Marketing
Crompton Greaves Consumer Electricals
Sahil Rawal
Sahil Rawal
Vice President - Brand Product Platforms Marketing
Axis Max Life Insurance Limited
Sajit Gopal
Sajit Gopal
Head of Media
Jubilant FoodWorks Ltd
Session 7
Fireside Chat
OOH in the Real Estate Marketing Mix
Saarthak Sethh
Saarthak Sethh
 Sr. VP & Chief Sales and Marketing Officer
Tata Realty
Kanchan Srivastava
Kanchan Srivastava
 Senior Editor & Group Editorial Evangelist
exchange4media
Session 8
Panel Discussion
Speaking the City’s Language: Localisation in Modern OOH
Shwetal Basu
Shwetal Basu
Sr. Vice President & Head - Brand & Marketing
Polycab
Amit Bhojani
Amit Bhojani
General Manager - Marketing and Brand Experience
Oberoi Realty
Rajeeb Dash
Rajeeb Dash
Head of Department, Sales and Marketing
Adani Realty
Piyush Sethia
Piyush Sethia
Marketing Head
Atomberg
Pratik Ghate
Pratik Ghate
 General Manager: Media & Events
Bajaj Auto
Jayesh Yagnik
Moderator: Jayesh Yagnik
 Chief Executive Officer
MOMS Outdoor Media Solutions
Session 9
Valedictory Address
The Future of OOH in India: Scale, Science & Storytelling
Sam Balsara
Sam Balsara
Chairman
Madison World
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