About BrandTalk
The Pitch BrandTalk Conference brings India's most reputed brands and industry veterans from advertising, media and marketing to interact and share insights on their game-changing marketing stories. The conference is an outgrowth of exchange4media’ s positioning as the touchstone of the advertising and marketing space and assembles some of the most dynamic leaders in the brand community in a unique forum created to encourage dynamic conversations. Taking this forward, the fifth edition of the Pitch BrandTalk Conference celebrates iconic brands and provides brands a platform where the company’s top management share their success stories through real case studies.
Theme
BUILDING BRAND TRUST AND AUTHENTICITY
In an era of rapid change and evolving consumer expectations, Building Brand Trust and Authenticity has become more critical than ever. As markets shift and digital landscapes expand, maintaining brand integrity is paramount. With innovation and disruption driven by technologies like AI, building trust and authenticity becomes even more crucial.
At Pitch BrandTalk 2024, we delve into the strategies and techniques that brands can employ to uphold their authenticity. From transparent communication to consistent value delivery, this year's theme explores how to cultivate trust in a world where brand credibility is constantly scrutinized. Join us as we uncover the keys to sustaining genuine connections with consumers, ensuring that the brand remains a trusted and authentic presence in an ever-changing marketplace.
Brand Lessons
Experience
Speakers 2024
VidushiGoyal
Chief Marketing Officer, Swiss Beauty
VidushiGoyal, Chief Marketing Officer (CMO) of Swiss Beauty, is a seasoned marketing leader with deep expertise in digital-first marketing and brand strategy. At Swiss Beauty, she oversees the marketing direction for all brands, including Swiss Beauty Craze and Swiss Beauty Select, as well as emerging categories. Her primary focus is on crafting a distinct brand identity and driving growth in the highly competitive beauty and personal care sector.
Vidushi's career is marked by impactful roles, most notably at Mamaearth, where she served as Vice President of Marketing. During her tenure, she scaled the brand from a 100 Cr ARR company to over 1000 Cr, positioning Mamaearth as a purpose-driven brand through innovative campaigns and the introduction of the iconic tagline "Goodness Inside." Her experience spans diverse industries with leadership roles at ShopClues, d.light Energy, and FCB+Ulka, where she led award-winning brand campaigns.
Vidushi holds an MBA from Symbiosis Institute of Media & Communication, Pune, and completed her undergraduate studies at Hindu College, Delhi University.
Harmeet Singh
Chief Brand Officer - India, The Body Shop
Harmeet Singh, Chief Brand Officer at The Body Shop (Asia South), leads with distinction in the global ethical beauty sector. With a keen focus on driving brand strategy and operational excellence, Harmeet oversees Marketing, Product, Digital, Creative, and CRM functions, aligning them seamlessly with both global directives and local market dynamics.
At the forefront of her role, Harmeet orchestrates impactful marketing campaigns, fosters creative alignment, cultivates omnichannel strategies, and forges strategic partnerships to enhance brand presence.
Renowned for her expertise in Product, Merchandising & Marketing, she has a proven track record of delivering robust business outcomes and steering successful turnarounds even in challenging landscapes.
As a leader, Harmeet champions the development of high-performing teams characterized by customer-centricity, alignment with brand values, and a resolute focus on business objectives.
Harmeet's academic journey is marked by merit. She holds a degree in Fashion Design from Nirmala Niketan Mumbai and completed her bachelor’s from SNDT University of Mumbai. Her pursuit of business excellence led her to earn an MBA in Marketing from the International Management Institute, New Delhi.
With a career spanning over two decades, Harmeet has held pivotal roles in esteemed global organizations. She was instrumental in launching The Body Shop in India in 2006 and has been a driving force since then.
Previously, she played a crucial role in Forecasting & Pricing at Oriflame Cosmetics, Asia, operating out of both New Delhi and Bangkok. Her earlier career highlights include significant contributions at Shoppers Stop, Westside Trent Ltd, and Piramyd Retail, all based out of Mumbai.
Harmeet is committed to accelerating The Body Shop’s growth with the overarching goal of elevating it into one of the most revered brands in the global beauty industry.
Beyond her professional endeavors, Harmeet finds joy in golf, travel, painting, gardening, and her passion for music resonates deeply with her personal pursuit.
Avik Chattopadhyay
Co-founder & Partner, Expereal
Avik went entrepreneurial after 22 years in the automotive industry, across markets, cultures and organisations like Maruti Suzuki, ExxonMobil, Apollo Tyres, Stellantis and Volkswagen.
In December 2014 he co-founded a brand strategy and solutions consultancy called “Expereal”.
Academically, Avik is an alumnus of IMD Lausanne and XLRI Jamshedpur, having graduated in Economics from Hans Raj College, Delhi University.
He advises an automotive forum and an automobile art institution. He sits in the Advisory Board of XLRI Delhi-NCR campus and is part of a sustainable mobility think-tank called CAPR. A speaker across media platforms, Avik regularly contributes to ET Auto, MxM India, Autocar India and AutoFinTechs. His first book, “52@52” is a compilation of his essays on subjects ranging from automotive policy and brand strategy to socioeconomics.
Apart from the above Avik also sketches, follows football, and listens to all types of music. He resides in Gurgaon, Haryana with his parents.
Tarun Bhagat
Chief Marketing Officer, India and South Asia Beverages, PepsiCo
Tarun Bhagat is the Chief Marketing Officer for India and South Asia Beverages at PepsiCo. He has been associated with PepsiCo for more than 14years and was elevated to this role after being Senior Director of Marketing for Mountain Dew, 7UP, and Mirinda – International Beverages.
Tarun is highly experienced in overseeing the planning, development and execution of an organization's marketing, innovation and advertising initiatives while outlining long term strategic vision and short-term goals. In his time at PepsiCo, Tarun has led various marketing campaigns for brand promotion, increase in sales and volumes of businesses and strategic positioning of brands and sub-brands across the Beverages and Foods portfolio in India.
Tarun started his journey at PepsiCofrom being an Assistant Brand Manager and grew into the role of a brand manager for brands likePepsi, Mountain Dew, Quaker India, and Lay’s. His expertise in marketing and communication has played a pivotal role for the brands that he has been associated with. Tarun has been at the helm of disruptive and industry-first campaigns such as Pepsi Save Our Restaurants, Pepsi’s Nothing Official About It and more.
An alumnus of Symbiosis International University, Tarun brings with him a rich experience of 17 years in accelerating company growth by marketing & innovation across power brands. Prior to his appointment at PepsiCo, he was associated with United Breweries and LG Electronics.
Kush Aggarwal
Head of Marketing, Bikano
Kush Aggarwal, born on April 18, 1997, is currently the Head of Marketing at Bikano, Bikanervala Foods Pvt Ltd., based in Delhi. With over 5 years of experience in the marketing domain, Kush has emerged as a strategic leader known for his innovative approaches and impactful campaigns.
Hailing from a family with a strong entrepreneurial heritage in Bikaner, Kush's journey began with his schooling at the esteemed AnandNiketan in Ahmedabad, followed by a Bachelor of Science in Business from the renowned Kelley School of Business, Indiana University, Bloomington, USA.
As the son of Ashok Aggarwal, CEO of Bikanervala Foods Pvt Ltd., Kush is part of a lineage of visionary entrepreneurs, including his uncle Shyam Sunder Aggarwal, MD of Bikanervala Foods Pvt Ltd., and his grandfather Lal Chand Aggarwal, the esteemed founder of the company.
Throughout his career, Kush has spearheaded impactful marketing campaigns at Bikano, such as "KaheinDashtanKhusiyonKi," "#PyaarKaMeethaBandhan," and "#JusticeforSoanPapdi," blending emotional storytelling with innovative strategies to engage consumers effectively.
As the Head of Marketing at Bikano, Kush leads efforts to leverage the latest technologies and innovations to enhance marketing strategies. From harnessing the power of AI to personalize customer experiences to utilizing data analytics to optimize campaign performance, he ensures Bikano remains at the forefront of digital marketing evolution.
Kush's unique selling proposition lies in his ability to blend creativity with strategic thinking, driving impactful marketing initiatives that resonate with audiences profoundly. His track record of successful campaigns, market expansion, and brand loyalty has positioned him as a dynamic leader in the marketing landscape.
Anirban Banerjee
Sr. Vice President & SBU Head (Batteries & Flashlights), Eveready
Anirban Banerjee is the Sr. Vice President & SBU Head (Batteries & Flashlights) of Eveready Industries India Ltd. While at the top of a legacy company like Eveready Industries India Ltd., his role is pivotal to the company’s transformation journey.
Anirban has over 23 years of experience in business leadership, sales and marketing, nurturing new businesses and product innovations with relentless focus on brand building and consumer centricity.
Prior to Eveready, Anirban spent nearly two decades with the Godrej Group in various roles within India and out-of-India. Immediately before joining Eveready, he was the Head – Marketing, Ecommerce & Exports at Godrej Indonesia, a leading household and personal care company, with market leader brands like – HIT insecticides, Stellaair fresheners, Mitubaby care and NYU hair colors in the South Asian cluster.
Earlier to that, he was the Head – Innovation, Godrej Consumer Products India, where he headed the innovation function with responsibility to grow the new products pipeline (Goodknight, Aer, Godrej Expert, Cinthol, BBlunt etc), scout for new technologies and implement innovation processes across its key business units globally. He spent some key years earlier as the Business Head - SAARC & Global Exports setting-up and directly supervising the Godrej Subsidiary and Partner operations in SAARC (Bangladesh, Sri Lanka, Nepal, Myanmar & Pakistan). Anirban also headed Global Exports business leading Exports for all Godrej Subsidiaries from across the world.
Mr. Anirban Banerjee has been on the executive committee of the SAARC Chamber of Commerce & Industry and was a member of the CII Sub Committee on South Asia.
Before working with Godrej Consumer Products Ltd., he has played a major role in setting up the luxury retail chain brand Nature’s Basket (https://www.naturesbasket.co.in/) and successfully repositioned the Nature’s Basket retail business into an Authentic World Food Retail chain.
Anirban has also worked with Reliance Infocomm at the start of the telecom revolution in the country and was responsible for widespread marketing of their CDMA services in the National Capital region. He started his career with the global major AB Electrolux and managed the resurgence of the Kelvinator brand of refrigerators and the introduction of the first Electrolux talking top-load washing machine and frost-free refrigerators in India. (https://www.electroluxappliances.com/)
Anirban graduated from St Stephen’s College, Delhi and has done his Master’s in Business Administration from Symbiosis Centre for Management & HRD Pune. He loves reading, travelling, exploring and adventure sports. He currently lives with his wife and two kids in Kolkata.
Nikhil Sharma
Managing Director - India, Perfetti Van Melle
Nikhil started his journey in 1999 as a Management trainee with Perfetti Van Melle India (PVM). Over the last 25 years, he assumed diverse roles within sales and marketing and has done Managing Director (MD) stints abroad before recently taking over as MD for the 350 million USD business back in India.
After doing a 3 years sales stint at the start of his career, he moved to marketing. His time since 2002 in marketing overlapped with clutter breaking advertising that went on to make PVM brands household names in India. He has, contributed immensely towards success of home grown brands like Juzt Jelly, Creamfills and Alpenliebe Eclairs. 2012 was the year, Nikhil was elevated to Marketing Director position at Perfetti Van Melle India.
In 2015 he embarked on a journey in the South East Asian markets after being appointed MD for PVM Philippines. Nikhil is credited with the turnaround story of PVM Philippines and, that business since then has grown from strength to strength.
2018 he moved to Vietnam as the MD and delivered growth even during the Covid-19 impacted years. He believes that ensuring the factory operations continued uninterrupted, despite the lockdown, was a significant win.
On his return to India, he is working towards bringing in key transformations with special focus on DEI, Sustainability and Business agility.
An engineer by education, Nikhil has done his MBA from TAPMI, Manipal.
He is an avid runner, a fitness enthusiast and a big advocate for people devoting time for self- improvement and to their families. Nikhil loves to spend as much of his free time reading and playing with his rescued and rehomed dogs.
AVI KUMAR
CHIEF EXECUTIVE OFFICER, FERNS N PETALS
Avi Kumar is the Chief Marketing Officer at FNP (Ferns N Petals), India’s largest and most preferred gifting platform.
As the CMO, Avi is responsible for expanding and strengthening FNP’s market presence and leadership within the gifting industry. He leads the company's marketing strategies, driving FNP’s growth and innovation strategy by enhancing engagement and penetration in key consumer segments.
Avi brings rich experience in marketing and brand management, with expertise in marketing technologies, content creation, consumer insights, and brand development. He has held senior leadership positions at coto, IGP.com, Zee5, and Big FM, where he consistently delivered accelerated business growth through innovative, data-driven strategies.
Avi’s expertise has been acknowledged with prestigious accolades, including being named the Top 30 CMO by IAMAI and the Top 40 CMO in 2019. His prowess as a marketing professional was further recognized when he was named Marketing Professional of the Year by ACEF, South Asia.
His innovative campaigns have garnered awards at illustrious platforms such as the New York Festivals, Emvies, DMAi, ET-brand excellence, IRF, and Golden Mikes.
KUNAL SHARMA
HEAD OF MARKETING, KRBL LIMITED
Kunal Sharma is an accomplished marketing professional with 14 years of extensive experience in sales, brand strategy, and marketing. Over the course of his career, he has contributed significantly to two renowned organizations, ITC and Dabur. Kunal's journey in the corporate world began as a Sales professional at ITC, where he honed his skills during a fruitful 5-year tenure. He subsequently joined Dabur, where he dedicated an impressive 9 years of his career, showcasing his exceptional talent and commitment to the field.
At Dabur, Kunal's rise was notable. He initiated his journey as a Trade Marketing Manager, and through dedication and strategic vision, he ascended to the esteemed position of Category Head for key segments, including Honey, Tea, and Glucose. His contributions encompass a wide spectrum of responsibilities, including distribution infrastructure, portfolio strategy, product development, new product launches, brand planning and strategy, trade marketing and sales development, channel management, media planning, and digital interventions.
Kunal holds a strong academic background, with a degree in Mechanical Engineering from PESIT Bangalore and an MBA from IIT Kharagpur. His educational foundation coupled with his professional journey has equipped him with a well-rounded skill set.
In his latest stint, Kunal Sharma has been appointed as the Associate Vice President - Marketing at KRBL, a globally acclaimed organization known for being the leading millers and exporters of branded Basmati Rice, with their flagship brand, India Gate Basmati Rice. Prior to this, Kunal had a successful stint at Dabur India, where he held the role of a Category Head. His journey commenced with ITC Limited, where he embarked on his career as a Management Trainee.
Agenda
Theme: Building Brand Trust and Authenticity
Date: Wednesday, October 16th, 2024 |
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Timing | Session | Speaker | |
09:30 a.m. – 10:30 a.m. | REGISTRATION & NETWORKING BREAKFAST |
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10:30 a.m. - 10:40 a.m. | SUMMIT OPENS | ||
10:40 a.m. - 10:55 a.m. | 1 | WELCOME ADDRESS | DR ANNURAG BATRA Chairman & Editor-in-Chief BW Businessworld & exchange4media |
11:00 a.m. to 11:30 a.m. | 2 | THE BIG BRAND STORY TOPIC: TBA |
NIKHIL SHARMA Managing Director Perfetti Van Melle India |
11:30 a.m. – 12:00 noon | 3 | SPECIAL ADDRESS TOPIC: TBA | ARIJEET TALAPATRA Chief Executive Officer Tecno Mobile |
12:00 noon - 12:20 p.m. | 4 | SPOTLIGHT SESSION TBA | TBA |
12:20 p.m. - 12:50 p.m. | 5 | THE BRAND TRUST PANEL Building Brand Salience and Trust Among A Tech-Savvy In-Market Audience |
MAYANK PRABHAKAR Head of Digital Marketing Vivo India SHIVANI CHOPRA Marketing Head - PC HP India UDIT MALHOTRA Chief Marketing Officer MG Motors Session Chair: SAMEER MITHA Associate Director of Content 91mobiles |
12:50 p.m. - 01:20 p.m. | 6 | THE AUDIENCE AFFINITY PANEL Building The Perfect Relationship Between The Brand and In-market Audience To Build Consideration For The Product |
GURJOT SINGH Client Success Leadership Essencemediacom RAHUL CHHETRY Senior Vice President Dentsu India SAKSHAM KOHLI General Manager Cheil India Session Chair: PRAJWALITHA BORAH Vice President - Marketing 91mobiles |
01:20 p.m. – 02:15 p.m. | LUNCH | ||
02:15 p.m. - 02:45 p.m. | 7 | THE BRAND CONNECT Trust at Scale: How New-Age Brands are Redefining Consumer Relationships | SIDHANT KESHWANI Founder & CEO Libas PRIYANKA GILL Venture Partner, Kalaari Capital & Group Co-Founder The Good Glamm Group Session Chair: TBA |
02:45 p.m. - 03:10 p.m. | 8 | FIRESIDE CHAT Content and Martech: The Cornerstone of Modern Brand Marketing Strategy | RAJIV DUBEY Vice President Dabur India Session Chair: TBA |
03:10 p.m. – 04:00 p.m. | 9 | THE INNOVATION PANEL Building Authentic Connections: Leveraging Tech to Foster Trust in Brand-Customer Relationships | KUSH AGGARWAL Head of Marketing - Bikano NIKHIL GUPTA Head of Marketing, Sustainability, Strategy, Govt. Affairs & CSR - Greater India Signify SACHIN VASHISHTHA Chief Marketing Officer Paisabazaar.com SATYA PRABHAKAR Chief Executive Officer ProManage VIDUSHI GOYAL Chief Marketing Officer Swiss Beauty Session Chair: TBA |
04:00 p.m. - 04:50 p.m. | 10 | THE PURPOSE-DRIVEN PANEL The Role of Purpose-Driven Marketing in Building Authentic Brands | Session Chair: TBA |
04:50 p.m. - 5:20 p.m. | 11 | FIRESIDE CHAT TBA | CHANDAN MUKHERJI Director & Executive Vice President - Strategy, Marketing & Communication Nestle India Session Chair: TASMAYEE LAHA ROY Editor exchange4media |
5:20 p.m. - 5:40 p.m. | 12 | THE CMO PERSPECTIVE TBA |
TARUN BHAGAT Chief Marketing Officer Pepsico India |
5:40 p.m. - 6:10 p.m. | 13 | THE LEGACY INSIGHT Reimagining Heritage: How Legacy Brands Can Innovate Without Losing Their Identity | SUNIL KATARIA Managing Director Raymond Lifestyle Session Chair: DR ANNURAG BATRA Chairman & Editor-in-Chief BW Businessworld & exchange4media |
6:10 p.m. | TEA | ||
6:30 p.m. onwards | PITCH TOP 50 BRANDS AWARDS |
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