Lavani Agarwal leads Integrated Marketing & Communications for South Asia at Mastercard and is a member of the company’s South Asia Leadership Team. In this role, Lavani drives the company’s reputation strategy and brings Mastercard’s brand promise to life for banks, financial institutions, governments, merchants, consumers, and other key stakeholders.
With a distinguished career spanning Consumer Tech and FMCG, Lavani has built a track record of shaping iconic brands and driving business growth in dynamic, highly regulated markets. Prior to Mastercard, she headed Brand & Reputation Marketing at Google, where she steered strategic initiatives across Google and YouTube, strengthening corporate reputation and ecosystem engagement. Her experience also includes pivotal roles at Uber and Procter & Gamble, where she led high-impact campaigns, built enduring brand equity, and accelerated category growth in areas such as digital skilling, ride-hailing, online food delivery, and personal care.
Lavani is recognized for championing financial safety and women’s safety, introducing scaled innovations across product, policy, creative, and go-to-market strategies. Her global perspective—shaped by professional stints in India and overseas, including Singapore—brings depth and diversity to her leadership approach.
A passionate advocate for women in leadership, Lavani is committed to advancing technology adoption and financial inclusion across India, reinforcing Mastercard’s mission to create a more connected and inclusive world.